You know, a month ago I'd never heard of TWITTER but after attending
Ryan Lee's Bootcamp and listening to Andrew Locke talking about
social marketing, I've been making regular updates to my twitter
page...
...and generating an bunch of web traffic that I just would never
have come across otherwise (so thanks Ryan and Andrew!).
The funny thing is, using TWITTER is the most dumbass easy traffic
generation tool I've ever come across, it takes literally seconds
to use, it's free and it exposes me and my business to THOUSANDS
of people
who would never have heard of me otherwise.
The premise of TWITTER is a simple one.
It asks you a question.
'What Are You Doing?"
Just answer that question and get traffic... how easy is that?? : )
For example, I'm getting ready for my even with Craig Ballantyne in
London tomorrow and I've posted a few Tweets about it over the last
few weeks.
I've added a bunch of new leads to my list as well as directly
signed up two of the attendees to the event from this source
alone... and I'm not really trying!
I've added information like 'Just updated my blog at
http://www.personaltrainersuccess.ning.com ' and driven traffic
there and told people about products I've used or am making and
have made sales there too.
Ridiculously simple.
I guess it's because people are nosey.
They like to be voyeuristic and see what others are doing and
talking about
(Craig Ballantyne even posts about what he's had for breakfast..
and people read it)
The possibilities are endless and, with TWITTER being free and easy
to use, it's madness not to use it.
So give it a go!
Start by checking my TWITTER page at http://twitter.com/daxmoy
Truth, Joy and Love
Dax Moy
www.personaltrainersuccessacademy.com
Showing posts with label dax moy personal trainer success marketing client attraction. Show all posts
Showing posts with label dax moy personal trainer success marketing client attraction. Show all posts
Thursday, 23 October 2008
Tuesday, 6 May 2008
What's Worst Possible Thing That Could Happen To You and Your Personal Training Business?
It's being successful.
Correction;
It's being successful and not being ready for it.
I know, it's happened to me.
And it cost me tons and tons of time, effort and money as a result.
You see, it's relatively easy to generate short-term success.
You read a few books, watch a few videos, attend a few seminars and, Bob's-your-uncle, you've got a killer sales letter, your Google Adwords campaign is kicking butt, your affiliates are working overtime and you've pulled traffic to your site, made a bunch of sales and then sit back and celebrate how clever you are.
I know; I've been there.
And so have many of my great friends in the fitness industry.
But then it all starts to go wrong.
Your site goes down because you didn't have enough bandwidth to cope with the traffic you are your affiliates managed (successfully) to drive there.
(This happened to me when one of my sites crashed just 30 minutes into my 'big day'. I had hundreds upon hundreds of mails telling me that they couldn't see the page and, considering that this was for online PT demonstrated very effectively that my online PT was going to be unreliable)
Net result: Success kills the promo. (In my own case, my 'big day' pulled in less than a 25% of what I'd hoped for.
Next, your sales page is successful. It does the job. People like and want what you have to offer. All good so far.
But...
The purchase process is a pain. Paypal won't interface with your shopping cart and, as a result, people who are ready, willing and able to buy from you... can't.
So they go elsewhere.
(My first online products relied on a paypal/1shopping cart interface that only worked around 50% of the time meaning that half of my prospective customers had problems with the purchase, got frustrated and left.)
Result: Successful sales process killed because your site wasn't ready for the purchase process.
It gets worse.
They buy the product, you're over the moon!
But...
Your audios are saved in the wrong format or the file size is too large meaning that they take an eternity to download. Because of this, 'buyers remorse' pays an early visit and an unusually large number or refund requests are made.
(One of my first online endeavors hit this EXACT problem. I sold £3000 of the product, didn't think at all about the ease of delivery and of using it and had to give back nearly £1200 in refunds)
Net result: Successful marketing generates sales but failure to prepare for the sale kills the profit. Refunds requests start coming back at you faster than you'd believe possible.
And just because you make it through the traffic generation, sales letter, purchase and download phases ok doesn't mean that you're home free!
You can still kill your business by being too successful by doing stupid things... like I did.
(One of my products encouraged my readers to email me, daily, with their progress toward their goals.
Not bad when you have 10 customers.
Bad when you have 4000!
4000 customers who're now getting annoyed because you aren't keeping your end of the deal and paying them the personal attention you promised)
Net Result: Successful lead generation, sales, purchasing, downloading strategies killed by failure to deliver upon 'small stuff' like answering emails, blogging, visiting forums etc.
Like I said, I've been there, done it all and bought the T-shirt as far as being 'successful' is concerned and my success almost killed my business... and me with it! : )
That's why I now teach a very different process to all my students on my mentor program.
I teach a sequentialised system that ensures that you're prepared for success rather than having to stumble around in the dark making mistakes like I did.
This means that, every step of the way you can be sure that the successes you're building up are real and long-term rather than the short-term 'fake' successes that most of us achieve from time to time.
You could pay $10,000 to learn the process in-depth in my mentor program but, as most of the industry don't have that kind of money (or won't part with it!) I've decided to share the sequence for free.
You can hear all about it over at http://personaltrainersuccess.ning.com/ where I've also uploaded the now famous interviews I did with Alwyn Cosgrove and Pat Rigsby, two of the most prepared-for-success guys in the business. (Yes, it's free...honest!)
Pop on over, listen to the audios and the videos I've prepared for you and then do something with what you learn.
If you do, I promise you, your success will be faster and longer lived than most Personal Trainers could even dream of!
Tou your lasting success!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - There comes a time when you have to move past reading blog posts to actually taking action on them. Make today one of those days!
Correction;
It's being successful and not being ready for it.
I know, it's happened to me.
And it cost me tons and tons of time, effort and money as a result.
You see, it's relatively easy to generate short-term success.
You read a few books, watch a few videos, attend a few seminars and, Bob's-your-uncle, you've got a killer sales letter, your Google Adwords campaign is kicking butt, your affiliates are working overtime and you've pulled traffic to your site, made a bunch of sales and then sit back and celebrate how clever you are.
I know; I've been there.
And so have many of my great friends in the fitness industry.
But then it all starts to go wrong.
Your site goes down because you didn't have enough bandwidth to cope with the traffic you are your affiliates managed (successfully) to drive there.
(This happened to me when one of my sites crashed just 30 minutes into my 'big day'. I had hundreds upon hundreds of mails telling me that they couldn't see the page and, considering that this was for online PT demonstrated very effectively that my online PT was going to be unreliable)
Net result: Success kills the promo. (In my own case, my 'big day' pulled in less than a 25% of what I'd hoped for.
Next, your sales page is successful. It does the job. People like and want what you have to offer. All good so far.
But...
The purchase process is a pain. Paypal won't interface with your shopping cart and, as a result, people who are ready, willing and able to buy from you... can't.
So they go elsewhere.
(My first online products relied on a paypal/1shopping cart interface that only worked around 50% of the time meaning that half of my prospective customers had problems with the purchase, got frustrated and left.)
Result: Successful sales process killed because your site wasn't ready for the purchase process.
It gets worse.
They buy the product, you're over the moon!
But...
Your audios are saved in the wrong format or the file size is too large meaning that they take an eternity to download. Because of this, 'buyers remorse' pays an early visit and an unusually large number or refund requests are made.
(One of my first online endeavors hit this EXACT problem. I sold £3000 of the product, didn't think at all about the ease of delivery and of using it and had to give back nearly £1200 in refunds)
Net result: Successful marketing generates sales but failure to prepare for the sale kills the profit. Refunds requests start coming back at you faster than you'd believe possible.
And just because you make it through the traffic generation, sales letter, purchase and download phases ok doesn't mean that you're home free!
You can still kill your business by being too successful by doing stupid things... like I did.
(One of my products encouraged my readers to email me, daily, with their progress toward their goals.
Not bad when you have 10 customers.
Bad when you have 4000!
4000 customers who're now getting annoyed because you aren't keeping your end of the deal and paying them the personal attention you promised)
Net Result: Successful lead generation, sales, purchasing, downloading strategies killed by failure to deliver upon 'small stuff' like answering emails, blogging, visiting forums etc.
Like I said, I've been there, done it all and bought the T-shirt as far as being 'successful' is concerned and my success almost killed my business... and me with it! : )
That's why I now teach a very different process to all my students on my mentor program.
I teach a sequentialised system that ensures that you're prepared for success rather than having to stumble around in the dark making mistakes like I did.
This means that, every step of the way you can be sure that the successes you're building up are real and long-term rather than the short-term 'fake' successes that most of us achieve from time to time.
You could pay $10,000 to learn the process in-depth in my mentor program but, as most of the industry don't have that kind of money (or won't part with it!) I've decided to share the sequence for free.
You can hear all about it over at http://personaltrainersuccess.ning.com/ where I've also uploaded the now famous interviews I did with Alwyn Cosgrove and Pat Rigsby, two of the most prepared-for-success guys in the business. (Yes, it's free...honest!)
Pop on over, listen to the audios and the videos I've prepared for you and then do something with what you learn.
If you do, I promise you, your success will be faster and longer lived than most Personal Trainers could even dream of!
Tou your lasting success!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - There comes a time when you have to move past reading blog posts to actually taking action on them. Make today one of those days!
Thursday, 24 April 2008
Are You Pushing The Button For Success In YOUR Personal Training Business?
If there's one thing I've noticed about the top guys and girls in
this wonderful industry of ours it's that they rarely, if ever, are
out of sight for very long.
It seems that barely a day goes by when I don't receive an email
from Pat Rigsby, Ryan Lee, Craig Ballantyne or Jim Labadie with
yet another tidbit of wonderful information that I can use to
accelerate one or more areas of my business.
Likewise, many other seriously successful internet marketing stars
fill my inbox on an almost daily basis with message after message
about how to achieve greater online success.
Seth Godin, Yanik Silver, Armand Morin, David Frey, Rich Schefren,
Dan Kennedy, Jay Conrad Levinson.
They all do.
They all engage in a process that I call 'pushing the button'.
And for very good reason.
Because it's PROVEN to be the most powerful income generation method there is!
Now, when I say 'push the button', what I'm really talking about is taking action to make contact with your subscribers and ustomers on a daily basis.
Maybe it's a blog post like this one, maybe it's uploading another youtube video like those below or maybe it's answering a few questions over on your community site like my new www.personaltrainersuccess.ning.com or maybe it's all three, but whatever route you take, it involves reminding your readers about why they chose to sign up in the first place.
(Hopefully, because they saw you as a great resource for health and fitness information, right?)
Now, as obvious as the 'push the button' strategy may seem at first, it's clear that most personal trainers still aren't pushing the button nearly enough to create the kind of impact they could be.
Heck, until about 6 months ago, I wasn't doing it nearly enough and I was doing far more than most people reading this post today!
I used to think "You can't be posting to people more than once a week, you'll annoy them and they'll unsubscribe" and because of this, I severely restricted the amount of income I was able to make online.
I even started to listen to some of the unsubscribe comments from my mailing list from people who said that once a week was too much and contemplated reducing my mails to once or twice a month. (I realise now that that would have been business suicide, but I was so close to doing it).
But I didn't.
I watched what the other 'serious players' both within the industry and outside of it were doing and realised that their success wasn't just related to the number of times they pushed the button. It was because of it!
Every time they pushed the button they reminded people about how good they were at what they did.
Every time they pushed the button they demonstrated their expertise and mastery of their subject areas.
Every time they pushed the button they strengthened relationships with their readers.
Every time they pushed the button they strengthed the 'law of reciprocation' with their readers.
Every time they pushed the button they gave their readers another chance to say 'YES!'
Every time they pushed the button THEY MADE SALES!
Now think about it, even if you only ever make one sale from every time you push the button then that's still going to be 5-7 sales a week isn't it?
Would you rather make 365 sales of your ebook a year or 52?
Let's just do the math shall we?
1 email a week selling 1 $29.99 ebook equals $1559.48
7 emails a week selling the same ebookk $10,946.35!
If that's not good reason to push the button, I don't know what is!
"But what about unsubscribes?" I hear you ask "Won't I shrink my list?"
The short answer is 'yes' you probably will end up shrinking your list, but think about it; if those people unsubscribe then they simply don't value what you're sharing ANYWAY. That being the case, they'll never buy your product or service will they?
On the flip-side however, those that are receiving top-notch information from you on a more regular basis will fall in love with you and your message.
They'll become raving fans because of how much you've helped them.
And yes, even though it may take some time, they WILL buy from you eventually.
But you've gotta get committed to pushing the button.
In fact, I guarantee that if you make it your business to push the button every day for the next 30 days that you'll see an amazing increase in the traffic to your sites, the calls to your studios and the sales of your e-products.
Give it a go for just 30 days.
Every night before you go to bed ask yourself "Did I push the button today?" and if not, take action there and then before your head hits the pillow.
Amazing things will happen.
(Don't forget to write in and tell me how it works for you!)
To your success
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Pushing the button doesn't mean daily bombardments about your latest product, service or affiliate promotion. It means giving your readers great information as often as possible so that they WANT to buy rather you having to SELL.
By all means, add a sprinkling of promo's into your push the button strategy but don't kill your list by making every post an advertisement...
P.P.S - Have you joined the new community I've set up for you yet?
Pop on over to www.personaltrainersuccess.ning.com where you can learn more push the button techniques for free!
this wonderful industry of ours it's that they rarely, if ever, are
out of sight for very long.
It seems that barely a day goes by when I don't receive an email
from Pat Rigsby, Ryan Lee, Craig Ballantyne or Jim Labadie with
yet another tidbit of wonderful information that I can use to
accelerate one or more areas of my business.
Likewise, many other seriously successful internet marketing stars
fill my inbox on an almost daily basis with message after message
about how to achieve greater online success.
Seth Godin, Yanik Silver, Armand Morin, David Frey, Rich Schefren,
Dan Kennedy, Jay Conrad Levinson.
They all do.
They all engage in a process that I call 'pushing the button'.
And for very good reason.
Because it's PROVEN to be the most powerful income generation method there is!
Now, when I say 'push the button', what I'm really talking about is taking action to make contact with your subscribers and ustomers on a daily basis.
Maybe it's a blog post like this one, maybe it's uploading another youtube video like those below or maybe it's answering a few questions over on your community site like my new www.personaltrainersuccess.ning.com or maybe it's all three, but whatever route you take, it involves reminding your readers about why they chose to sign up in the first place.
(Hopefully, because they saw you as a great resource for health and fitness information, right?)
Now, as obvious as the 'push the button' strategy may seem at first, it's clear that most personal trainers still aren't pushing the button nearly enough to create the kind of impact they could be.
Heck, until about 6 months ago, I wasn't doing it nearly enough and I was doing far more than most people reading this post today!
I used to think "You can't be posting to people more than once a week, you'll annoy them and they'll unsubscribe" and because of this, I severely restricted the amount of income I was able to make online.
I even started to listen to some of the unsubscribe comments from my mailing list from people who said that once a week was too much and contemplated reducing my mails to once or twice a month. (I realise now that that would have been business suicide, but I was so close to doing it).
But I didn't.
I watched what the other 'serious players' both within the industry and outside of it were doing and realised that their success wasn't just related to the number of times they pushed the button. It was because of it!
Every time they pushed the button they reminded people about how good they were at what they did.
Every time they pushed the button they demonstrated their expertise and mastery of their subject areas.
Every time they pushed the button they strengthened relationships with their readers.
Every time they pushed the button they strengthed the 'law of reciprocation' with their readers.
Every time they pushed the button they gave their readers another chance to say 'YES!'
Every time they pushed the button THEY MADE SALES!
Now think about it, even if you only ever make one sale from every time you push the button then that's still going to be 5-7 sales a week isn't it?
Would you rather make 365 sales of your ebook a year or 52?
Let's just do the math shall we?
1 email a week selling 1 $29.99 ebook equals $1559.48
7 emails a week selling the same ebookk $10,946.35!
If that's not good reason to push the button, I don't know what is!
"But what about unsubscribes?" I hear you ask "Won't I shrink my list?"
The short answer is 'yes' you probably will end up shrinking your list, but think about it; if those people unsubscribe then they simply don't value what you're sharing ANYWAY. That being the case, they'll never buy your product or service will they?
On the flip-side however, those that are receiving top-notch information from you on a more regular basis will fall in love with you and your message.
They'll become raving fans because of how much you've helped them.
And yes, even though it may take some time, they WILL buy from you eventually.
But you've gotta get committed to pushing the button.
In fact, I guarantee that if you make it your business to push the button every day for the next 30 days that you'll see an amazing increase in the traffic to your sites, the calls to your studios and the sales of your e-products.
Give it a go for just 30 days.
Every night before you go to bed ask yourself "Did I push the button today?" and if not, take action there and then before your head hits the pillow.
Amazing things will happen.
(Don't forget to write in and tell me how it works for you!)
To your success
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Pushing the button doesn't mean daily bombardments about your latest product, service or affiliate promotion. It means giving your readers great information as often as possible so that they WANT to buy rather you having to SELL.
By all means, add a sprinkling of promo's into your push the button strategy but don't kill your list by making every post an advertisement...
P.P.S - Have you joined the new community I've set up for you yet?
Pop on over to www.personaltrainersuccess.ning.com where you can learn more push the button techniques for free!
Tuesday, 22 April 2008
Do This One Thing And See Your Business Change Almost Immediately
What one thing can you do that'll have the biggest impact upon your business?
Watch this short video and find out for yourself... then do something about it! : )
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Have you joined the new Personal Trainer Success Community Yet? It's FREE and it's at www.personaltrainersuccess.ning.com so get on over there!
Watch this short video and find out for yourself... then do something about it! : )
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Have you joined the new Personal Trainer Success Community Yet? It's FREE and it's at www.personaltrainersuccess.ning.com so get on over there!
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