Ryan Lee Bootcamp Returns!

Good news!

Ryan Lee has finally decided to put on
another of his famous bootcamps after a
2 year break.

Originally Ryan said he'd NEVER run another
one as they are such hard work to put together
but he's finally relented and, to be honest,
this one looks set to make the first two
bootcamps pale by comparison.

==> Click HERE To Find Out More

And that's praise indeed!

Y'see, I went to Ryan's last bootcamp and was
blown away not only by the amazing quality of
world class speakers and presenters he managed
to pull together, but also by the way he
engineered the networking aspect of the whole
thing.

It really was a stroke of genius!

==> Click HERE To Learn Who's Speaking

In fact, that one attendance at the Ryan Lee Bootcamp really put me on the map as far as my U.S
and Canadian readership are concerned.

Before I went out to Connecticut, my list was mostly U.K based
fitness professional who'd learned about me through the publications I wrote for. The U.S market barely knew me. Yet, by the time I left I had made personal contact with Ryan, Jim Labadie, Alwyn Cosgrove, Pat and Holly Rigsby, Brian Grasso, Zach Even-Esh and many, many more great coaches.

Within a week of getting home I started making money from those
contacts.

Within a month I counted many of them personal friends.

Now, 2 years later, I can attribute literally hundreds of thousands of pounds worth of income to the networking aspect of the bootcamp alone, and everyone else I speak to who attended can say the same.

==> Click HERE To Find Out What People Are Saying About TheRyan Lee Bootcamp

So there was NEVER any doubt that I'd be attending, even though it's my birthday on the 20th and I've never missed a birthday from my family for any reason... til now.

Of course, it also helps that Ryan's asked me to speak a couple of times both at the event and the pre-event session so I get the chance to grab the stage for a while and show off for a bit ; )

But look...

I think you should come.

No, scratch that, I KNOW you should come.

First, you get all the great lectures and workshops with amazing 'use the next day' content that will definitely impact upon your business in a massive way.

Second, you get to network with the real movers and shakers of the fitness industry. In that one lecture hall you'll be exposed to more six-figure fitness professionals than there are left in the rest of the world combined, not to mention Ryan himself who's well into 7 figures from fitness.

Third, the bootcamp is a legitimate business expense, meaning that the flights, hotel rooms and the bootcamp itself are effectively free once you run them through the taxman.

That means it actually costs you zero to attend.

Fourth, I want to bribe you : )

The links in this email are my affiliate links. I could have hidden them and not mentioned it but I want you to know upfront, I stand to gain financially if you buy a ticket.

But I wouldn't tell you to go just for that.

(Hell, I wouldn't fly MYSELF all the way from the UK to speak at an event I don't believe in would I?)

I want you to attend and get the same results that I and many, many others have gotten after attending Ryan's event.

So...

Here's the bribe.

If you come to Ryan's event through my link I'm going to do the following:

1. GIVE you a free copy of my best selling MAGIC Hundred program valued at $59.99

2. GIVE you a free copy of Scientific Advertising for the Fitness Professional valued at $59.99

3. GIVE you the opportunity to attend a special 'closed door' mastermind session with myself and several 'mystery guests' where we'll uncover the hidden assets ALREADY hiding within your fitness business. This is PRICELESS as it will earn you money, money, money from the minute you what you learn into action.

I've never used bribes before and I've certainly never given away my top-selling products to people to attend SOMEONE ELSE'S seminars but I really want you to come.

Just book your place today before Ryan sells out (this is legitimate, unlike digital products which often use scarcity as a selling factor, this event is sold by the seat and once they're filled, that's it) and then email me with your purchase details and I'll send you the ebooks as promised and add you to the guest
list for my closed door mastermind session.

Just click on the link below to go to Ryan's site.

Click HERE To Take Advantage Of My Bribe!

See you there!

Dax

P.S - Crazy not to! : )

Here's How To Recession Proof Your Personal Training Business

I must admit, it's beginning to get on my nerves a bit.

I mean all this talk of recession.

It seems everyday I'm getting emails from personal trainers who're panicking because of impending recession and worried thattheir bootcamps, their studios and their gyms are going to go underor see such a big drop in business that they'll be struggling toget by and pay their bills.

The sad thing is, most of 'em are right!

Not because there's not enough business to go around and not because people are spending less but because they're choosing to accept that recession exists.

It doesn't.

Not for everyone, anyway.

Sure, it's easy to think that when something like a recession comes along that we all have to 'tighten our belts', curb our non-essential spending and ride out the storm until the next upswing but that's because we've been trained to think that way.

And we've trained ourselves to think that way too.

But the truth is, the only reason that so many people get hit so hard during times of recession is that choose to play the recession game.

Especially personal trainers.

They see their client list get smaller and their appointments drop off and so they start to discount their prices to attract more business. But the clients still don't come so they discount them even more.

If they're lucky they may see a little rise in business only now, because they're charging less, they're working longer hours, earning less money and in danger of losing even these clients as the recession kicks in.

Sad to say but this is what most personal trainers will do. In fact, from the emails I'm receiving, many are already doing it!

So that's the bad news, but like I said, it doesn't have to be this way.

There's something you can do TODAY to not only avoid the recession but thrive during it.

You can stop being a 'luxury item' to your clients and start becoming an asset.

What do I mean?

Well, what's the first thing that goes out the window when people are struggling financially?

Luxuries, right?

Or in marketing speak 'non-essential spending', meaning everything that's not essential to that person's ability to get through life.

Food, mortgage, utilities etc are all essentials that people MUST have. New cars, personal training, opera tickets on the other hand are, for most people, luxurious, non-essentials that are cut as soon as the R-word begins to be taken seriously.

And here's the problem; the way most personal trainers market themselves is based upon the 'luxury items' model.

They sell their services to people with disposable incomes that, most of the time, allow for the 'luxury' of personal training. These people are 'treating' themselves to PT, they enjoy it (mostly!), they want it and they may even need it but it will always be something that they're happy to keep in their lives for as long as it doesn't interfere with their necessities.

Trouble is, for most trainers this group makes up the largest proportion (if not all) of their client base meaning that they ALL purchased their sessions with you based on price and will all quit when the price seems too high.

Yet consider this; there are groups of people out there who don't consider ANY price (or at least, any price that a personal trainer could ask) as expensive or luxurious. They simply decide what they want and are determined to get it because they see it as an asset or investment that will benefit them.

For example, my clients pay me £130 and hour (that's around $250). The kind of people that can pay that kind of money aren't worried about inflation, depression or recession. They simply know what they want and are willing to pay the price to get it.

I've routinely been paid £2500 ($5000) plus for a day's work.

I've been paid £30,000 ($60,000) for a single month's PT plus $1000 a day expenses whilst travelling.

Right now I'm putting together a PT program that will cost £10-12,000 a week. Yes, you read that right, per person per week.

And all of this (and more) is going on during a so-called downturn.

How?

By removing myself from the luxury market of people who have to scrimp and scrape to work with me and instead focusing my efforts on those with greater affluence. Those who know what they want and are happy to pay for it regardless of the percentage rate the banks are charging.

To them, it simply doesn't matter. Not one little bit.

If you're thinking "That's all great for you Dax, but how does this benefit me?" then here's your answer.

Put your prices... UP!

Seriously, put your prices up. Move away from those who consider your services to be a luxury and instead start marketing to the affluent, the wealthy and the downright rich.

Sound too mercenary?

It's not.

Working with the affluent is no easy ride You'll earn every single penny you earn from them.

They expect better service, better results and, well, better everything. And they're right, after all, they're paying for it aren't they? They're paying for exclusivity, for that little bit more, that 'something extra' that isn't delivered by the $40 and $50 an hour PT's.

So you've got to be better and, more importantly, you've got to be seen to be better.

And better is more expensive, no if's, no but's.

Look, I know this runs contra to everything you've ever been told about recession but nevertheless it's true. Putting your prices up, taking your business 'upmarket' and deliberately attracting the affluent is the best way to recession-proof your business.

Still not sure?

Try this; add a high end service to your current marketing materials. Call it 'platinum coaching', call it what you want but make it clear that this is for those looking for that something special rather than simply personal training. Proudly state that you're the most expensive coach around (I do it all the time because I am) and then wait.

It may take a little while but sure enough you'll come to know that what I'm telling you is correct; they're out there. Money in hand. Ready, willing and most able to pay you every single penny you're worth. They always have been; you just never asked before.

So ask!

To your success

Dax Moy

http://www.personaltrainersuccessacademy.com/

P.S - People who own yachts and aeroplanes and collectors edition sports cars won't even look at a £40-50 trainer... and they won't panic just 'cos someone say's recession either!