I just got sent this link from Ryan Lee and watched the video... and was utterly blown away!
Gary Vaynerchuk pretty much said everything I've always wanted to say about becoming successful (though he swears a little more than I do : ) and summed up the real way that we get what we want from our businesses and our lives.
Watch the video now. It's 15 mins but well worth it.
You see what I mean??
There's no doubt about it. Gary speaks true.
If I had a pound for every trainer who ever asked me how to become more successful, yet who were:
a) Working in an area they were not passionate about.
b) Expecting to make money BEFORE they finished the real work.
c) Refusing to invest in learning the skills required to become successful.
d) Afraid to make sacrifices to get what they wanted.
e) ALL of the above
If I had a pound for each of those people, I'd be a millionaire. I swear it.
Look guys, there's no getting around this. To get to the success that most of you dream of is going to take a lot of work. And it's hard.
That's why it's important that the thing you intend to make money FROM is your passion, your joy, your love. If it's not, move on!
If you're expecting to make money before you've completed the work assigned to you, forget it. you only get paid for done, remember? You can directly attribute someone's successes to their completed tasks. Not wealthy enough? Not happy enough?
Finish something!
If you lack the skills required to finish something then you need to learn them... soon!
If it's going to cost a lot of money, or time or effort, so what?? It'll cost you a lot more in terms of lost potential income, frustration, unhappiness and an unfulfilled life if you don't invest in learning the skill.
Whatever the price, pay it. Once you have the skill, it's yours forever.
If you're going to get to where you want you're going to have to sacrifice. No ifs, no buts. It may be that you work long hours, it may be that you miss a few vacations, it may be that you draw on your credit cards to bring your idea to life. If that's the price you have to pay, then pay it and do it soon. you'll certainly never receive the reward if you don't right?
Guys, most of you know already what you need to do to get ahead, yet many of you simply won't do what you know.
Stop wasting time, stop wasting energy, stop wasting your life.
The simplest way to success is simply to say 'yes' to what you know you need to do and stop procrastinating and making excuses.
Now, what do you need to do?
Write it below... I dare ya!
Dax Moy
***********************************************************
www.personaltrainersuccess.ning.com
The World's Largest FREE Personal Trainer Success Resource!
************************************************************
Thursday 22 January 2009
How To Grow A Great Fitness Business... Even In A Recession!
Despite what you may be experiencing, thinking or feeling about the current recession, there are still huge profits to made working in personal training and fitness. In fact, you could say that there has never been a better time for the industry than right now, after all, whilst many other 'luxuries' like buying cars, taking vacations and even dining out may be on pause right now, people don't simply quit their fitness, nutrition and rehab programs solely because of money.
How people feel about their bodies will never change, recession or not.
They will ALWAYS want to look, feel and perform better than they currently do and, whilst they may temporarily 'downgrade' a personal training package to a bootcamp or bootcamp to a gym membership to allow it to fit into their new budget, it's very rare that a person will quit their health and fitness goals entirely because money is tight.
(They'll quit for a thousand other reasons if they're not committed to their goals, but that's a different article!).
Most personal trainers and bootcamp instructors don't get this at all. The typical reaction amongst the vast majority of them is to batten down the hatches, reduce their outgoings by saving money on their marketing and hope that they can weather the economic storm well enough to start attracting clients 'once things settle down'.
The trouble is, this is 180 degrees in opposition to what they really should be doing... Marketing harder than ever!
You see, rather than the recession being a bad thing, you need to realise that it is, in fact, a brilliant opportunity for you and your business.
Think about it; because most of the business competitors in your market are reducing their marketing budggets, putting their client attraction strategies on the go-slow and waiting for the recession to burn itself out, they are decreasing rather than increasing their own visibility. In effect, they're creating a vaccum in the fitness market.
Where the public used to have 50 trainers, studios and gyms to choose from, they now have only 10 or so. Where there used to be bundles of ads, flyers and direct mail pieces vying for their attention, now there are far, far fewer messages reaching them, meaning that each one can be heard more clearly and have much greater impact.
Most fitness professionals don't get this, though those who have ventured byond the 'personal trainer' label and have developed a more entrepreneurial mindset certainly do... and they take advantage of it, enjoying the less competitive playing field while it lasts.
The trouble is, most of those who work in fitness and health lack the entrepreneurial drive necessary to succeed when times get tough. They can't see past the fact that their role is more than just writing exercise programs, spotting on exercise routines or writing nutritional programs. It's about leadership.
Leadership is about using your passion and purpose in a focused, clear and results-oriented way that inspires others to follow and take positive action themselves. Rolling over and playing dead during times of struggle or adversity is not leadership in any way, shape or form. It doesn't teach your clients to stick with their goals when things get tough for them does it? In fact, it sets an example that when things get tough with their programs, their diets, their lifestyles that they too should quit and try again 'when the time is right'.
Is that what you want to teach your clients?
Thought not!
So instead of getting caught up in the 'woe is me' recession-based conversations that are going around at the moment, take a 180 and focus on the opportunities that currently lie before you because there really are many, many of them... if you'll only open your eyes to them.
Forget reducing your marketing commitments right now, instead, ramp them up. Do more. Become more visible now than you ever have before. Get creative and most of all, have fun with it.
The truth is, no matter what you've been told about becoming successful, no matter how many self-help books you've read, no matter how many motivational seminars you've attended and tapes you've listened to, there really is only one way to become unstoppable in your quest for fitness business success.
Refuse to stop.
Now is the time to hit the gas, not the brakes.
Floor it!
Dax Moy
For more help in writing ads that will attract a screaming horde of new clients to your business, get yourself a copy of Scientific Advertising For The Fitness Professional and use the 21 Strategies to create magnetic ads that will get your phones ringing off the hook!
How people feel about their bodies will never change, recession or not.
They will ALWAYS want to look, feel and perform better than they currently do and, whilst they may temporarily 'downgrade' a personal training package to a bootcamp or bootcamp to a gym membership to allow it to fit into their new budget, it's very rare that a person will quit their health and fitness goals entirely because money is tight.
(They'll quit for a thousand other reasons if they're not committed to their goals, but that's a different article!).
Most personal trainers and bootcamp instructors don't get this at all. The typical reaction amongst the vast majority of them is to batten down the hatches, reduce their outgoings by saving money on their marketing and hope that they can weather the economic storm well enough to start attracting clients 'once things settle down'.
The trouble is, this is 180 degrees in opposition to what they really should be doing... Marketing harder than ever!
You see, rather than the recession being a bad thing, you need to realise that it is, in fact, a brilliant opportunity for you and your business.
Think about it; because most of the business competitors in your market are reducing their marketing budggets, putting their client attraction strategies on the go-slow and waiting for the recession to burn itself out, they are decreasing rather than increasing their own visibility. In effect, they're creating a vaccum in the fitness market.
Where the public used to have 50 trainers, studios and gyms to choose from, they now have only 10 or so. Where there used to be bundles of ads, flyers and direct mail pieces vying for their attention, now there are far, far fewer messages reaching them, meaning that each one can be heard more clearly and have much greater impact.
Most fitness professionals don't get this, though those who have ventured byond the 'personal trainer' label and have developed a more entrepreneurial mindset certainly do... and they take advantage of it, enjoying the less competitive playing field while it lasts.
The trouble is, most of those who work in fitness and health lack the entrepreneurial drive necessary to succeed when times get tough. They can't see past the fact that their role is more than just writing exercise programs, spotting on exercise routines or writing nutritional programs. It's about leadership.
Leadership is about using your passion and purpose in a focused, clear and results-oriented way that inspires others to follow and take positive action themselves. Rolling over and playing dead during times of struggle or adversity is not leadership in any way, shape or form. It doesn't teach your clients to stick with their goals when things get tough for them does it? In fact, it sets an example that when things get tough with their programs, their diets, their lifestyles that they too should quit and try again 'when the time is right'.
Is that what you want to teach your clients?
Thought not!
So instead of getting caught up in the 'woe is me' recession-based conversations that are going around at the moment, take a 180 and focus on the opportunities that currently lie before you because there really are many, many of them... if you'll only open your eyes to them.
Forget reducing your marketing commitments right now, instead, ramp them up. Do more. Become more visible now than you ever have before. Get creative and most of all, have fun with it.
The truth is, no matter what you've been told about becoming successful, no matter how many self-help books you've read, no matter how many motivational seminars you've attended and tapes you've listened to, there really is only one way to become unstoppable in your quest for fitness business success.
Refuse to stop.
Now is the time to hit the gas, not the brakes.
Floor it!
Dax Moy
For more help in writing ads that will attract a screaming horde of new clients to your business, get yourself a copy of Scientific Advertising For The Fitness Professional and use the 21 Strategies to create magnetic ads that will get your phones ringing off the hook!
Thursday 15 January 2009
Personal Trainer Supercamp In Thailand
Hey Guys
It's becoming real!
My Online Success Blueprints Supercamp in Thailand is well
and truly shaping up to become something VERY special.
Very special indeed!
In fact, it's going to be unlike ANY other event EVER put
together for fitness professionals. Easy to say I know, but
100% true, nonetheless.
Whether you already have products selling online or you're a
complete passive profits newbie, you'll benefit HUGELY from
the event.
In fact, I can prove it 12 times over : )
Reason #1: Not a hypothetical marketing seminar.
In fact, this isn't a 'seminar' at all. It's an intensive
masterminding session designed to help you go through the
process of bringing your online business to life, rather
than 'thinking about it', discussing it or theorising about
it.
--
Reason #2: No holds barred.
There will be absolutely NO PART of the product creation,
marketing or sales cycle left from your 'education' during
the 7 days of the supercamp. No 'secrets' will be kept from
you, no 'extras' will be charged. You'll have 100% free and
clear access to every online money making concept that I and
your fellow masterminders possess.
--
Reason #3: 'Real Time' Product Creation.
During your 7 days at suupercamp you'll breathe life into your
product idea, you'll design it, film it, write it, record it,
build the website, write the sales copy, set up the merchant
side of things and, by the final day, be in the position to
ACTUALLY SELL your product or service.
--
Reason #4: Networking opportunity unlike any other.
You won't be in this alone. During the 7 days of supercamp
you'll build a network of partners who will help not only in
the creation of YOUR product (and you in theirs) but they'll
also become part of your product launch team, sharing your
product with their lists and generating serious income for all.
--
Reason #5: Rapid Income Generation
For the first time ever, I'll be sharing some of the
juiciest strategies and systems I've used to generate six-figure
payouts in 7 days or less... without an affiliate army. Once
you apply them to your products your success is practically
guaranteed!
--
Reason #7: It's Essentially Free!
Take a 100% tax deductible business trip to one of
the most beautiful places on the planet, meet great people,
see great sights AND earn an incredible online income all
at the same time.
--
Reason #8: Experience The Luxury That Your Successful Product
Will Soon Afford You
Stay in a luxury Thai Villa with catering staff, maids and
(if you want them) daily massages, yoga sessions on the beach
and much, much more. Rather than a 'once in a lifetime' experience
you'll come to EXPECT this type of experience ALL the time!
(I've been to Thailand 18 Times in the last 4 years)
--
Reason #9: Make A Holiday Of It
It's not all work, work, work y'know!
As well as our masterminding, product creation and website
design, we'll be having some great parties, fun days out and
other 'surprise' experiences that are all guaranteed to make
event a surefire winner... and great fun!
Not only that, you can even stay on a few days at the end of
the event (for a small fee) and have a few days winding down
and exploring the area before leaving for home.
--
Reason #10: Easy 4-pay payment plan to make things easier on
your bank account.
Just pay a £100 deposit to secure your place and, if accepted
pay the remainder in 3 equal payments (final payment due 28 days
prior to event) making it more manageable for you over the
coming months.
--
Reason #11: A £750 discount for all current mentor students
If you're a student of my mentoring program you receive an
automatic £750 reduction in the costs for the event by way of
thanks.
--
Reason #12: **Only For Early Bird Signups**
For All who sign up BEFORE Jan 15th I'll throw in an all
expenses paid spa day at one of Thailand amazing spa retreats
where you'll have a team of wonderful therapists work you over
with a stunning array of treatments, therapies and massages
that'll leave you feeling wonderful from tip to toe.
Believe me, this is COMPLETELY different to any kind of spa
experience you may have had in your town, these guys are pro's
of another caliber!
--
There are more reasons but I think you get the message : )
The program is pretty special, the location is pretty special
and the effect on your business and your life will be pretty
special too.
That's not sales hype, I mean every word of it.
But whilst I'm happy to market the event, I'm not 'selling' it
to you. You either want it or you don't.
I think the price of £2750 is more than fair for 10 days of my
time AND accomodation in a luxury Thai Villa.
You'll have an amazing time, experience amazing things AND see
your online business grow IMMEDIATELY upon completion of the
supercamp as a result of attending. In fact, you should EASILY
pay for the event with your profits with a few weeks of coming
home (I'm being conservative here, you should see results faster
than that).
Not only that, but the entire event is 1005 tax deductible which
means, in essence, it's free!
What's to think about? : )
What Next??
Well, I'm not even going to put up a sales page for this event as
I think that you guys here in PTSA will fill the event in double
rapid time so here's what I'm going to do.
I'm inviting all SERIOUSLY interested parties to send me a £100
paypal payment to management@daxmoy.co.uk (bear in mind that I have
only 16 places available) to reserve a spot at the event and request
the full application form.
If not selected for a place place or if you are applicant number 17
or above then, of course, your deposit will be refunded immediately.
(Applications once accepted are non-refundable)
I know it's a different way of doing things; no sales page, application
forms etc but hey, that's the point of this. The event itself is VERY
unusual, but then, so are the results you're expecting, right?
So look, if you're serious about coming, it's time to prove it. Send that
£100 deposit and I'll send you the application form back right away.
Deal?
Dax
It's becoming real!
My Online Success Blueprints Supercamp in Thailand is well
and truly shaping up to become something VERY special.
Very special indeed!
In fact, it's going to be unlike ANY other event EVER put
together for fitness professionals. Easy to say I know, but
100% true, nonetheless.
Whether you already have products selling online or you're a
complete passive profits newbie, you'll benefit HUGELY from
the event.
In fact, I can prove it 12 times over : )
Reason #1: Not a hypothetical marketing seminar.
In fact, this isn't a 'seminar' at all. It's an intensive
masterminding session designed to help you go through the
process of bringing your online business to life, rather
than 'thinking about it', discussing it or theorising about
it.
--
Reason #2: No holds barred.
There will be absolutely NO PART of the product creation,
marketing or sales cycle left from your 'education' during
the 7 days of the supercamp. No 'secrets' will be kept from
you, no 'extras' will be charged. You'll have 100% free and
clear access to every online money making concept that I and
your fellow masterminders possess.
--
Reason #3: 'Real Time' Product Creation.
During your 7 days at suupercamp you'll breathe life into your
product idea, you'll design it, film it, write it, record it,
build the website, write the sales copy, set up the merchant
side of things and, by the final day, be in the position to
ACTUALLY SELL your product or service.
--
Reason #4: Networking opportunity unlike any other.
You won't be in this alone. During the 7 days of supercamp
you'll build a network of partners who will help not only in
the creation of YOUR product (and you in theirs) but they'll
also become part of your product launch team, sharing your
product with their lists and generating serious income for all.
--
Reason #5: Rapid Income Generation
For the first time ever, I'll be sharing some of the
juiciest strategies and systems I've used to generate six-figure
payouts in 7 days or less... without an affiliate army. Once
you apply them to your products your success is practically
guaranteed!
--
Reason #7: It's Essentially Free!
Take a 100% tax deductible business trip to one of
the most beautiful places on the planet, meet great people,
see great sights AND earn an incredible online income all
at the same time.
--
Reason #8: Experience The Luxury That Your Successful Product
Will Soon Afford You
Stay in a luxury Thai Villa with catering staff, maids and
(if you want them) daily massages, yoga sessions on the beach
and much, much more. Rather than a 'once in a lifetime' experience
you'll come to EXPECT this type of experience ALL the time!
(I've been to Thailand 18 Times in the last 4 years)
--
Reason #9: Make A Holiday Of It
It's not all work, work, work y'know!
As well as our masterminding, product creation and website
design, we'll be having some great parties, fun days out and
other 'surprise' experiences that are all guaranteed to make
event a surefire winner... and great fun!
Not only that, you can even stay on a few days at the end of
the event (for a small fee) and have a few days winding down
and exploring the area before leaving for home.
--
Reason #10: Easy 4-pay payment plan to make things easier on
your bank account.
Just pay a £100 deposit to secure your place and, if accepted
pay the remainder in 3 equal payments (final payment due 28 days
prior to event) making it more manageable for you over the
coming months.
--
Reason #11: A £750 discount for all current mentor students
If you're a student of my mentoring program you receive an
automatic £750 reduction in the costs for the event by way of
thanks.
--
Reason #12: **Only For Early Bird Signups**
For All who sign up BEFORE Jan 15th I'll throw in an all
expenses paid spa day at one of Thailand amazing spa retreats
where you'll have a team of wonderful therapists work you over
with a stunning array of treatments, therapies and massages
that'll leave you feeling wonderful from tip to toe.
Believe me, this is COMPLETELY different to any kind of spa
experience you may have had in your town, these guys are pro's
of another caliber!
--
There are more reasons but I think you get the message : )
The program is pretty special, the location is pretty special
and the effect on your business and your life will be pretty
special too.
That's not sales hype, I mean every word of it.
But whilst I'm happy to market the event, I'm not 'selling' it
to you. You either want it or you don't.
I think the price of £2750 is more than fair for 10 days of my
time AND accomodation in a luxury Thai Villa.
You'll have an amazing time, experience amazing things AND see
your online business grow IMMEDIATELY upon completion of the
supercamp as a result of attending. In fact, you should EASILY
pay for the event with your profits with a few weeks of coming
home (I'm being conservative here, you should see results faster
than that).
Not only that, but the entire event is 1005 tax deductible which
means, in essence, it's free!
What's to think about? : )
What Next??
Well, I'm not even going to put up a sales page for this event as
I think that you guys here in PTSA will fill the event in double
rapid time so here's what I'm going to do.
I'm inviting all SERIOUSLY interested parties to send me a £100
paypal payment to management@daxmoy.co.uk (bear in mind that I have
only 16 places available) to reserve a spot at the event and request
the full application form.
If not selected for a place place or if you are applicant number 17
or above then, of course, your deposit will be refunded immediately.
(Applications once accepted are non-refundable)
I know it's a different way of doing things; no sales page, application
forms etc but hey, that's the point of this. The event itself is VERY
unusual, but then, so are the results you're expecting, right?
So look, if you're serious about coming, it's time to prove it. Send that
£100 deposit and I'll send you the application form back right away.
Deal?
Dax
Personal Trainer Supercamp
This is an Un-sales letter : )
It won't be applicable to many of you.
For some it'll be too expensive.
For some it'll be too... something! : ) (You know what I mean, people always have an 'it's too..... excuse held in reserve, right?)
Here's the deal
Dax Moy's Supercamp
Date: 1 -10 May 2009
Location: Luxury Villa Thailand
This is the project I've been working on for a while.
Imagine this...
You turn up to your luxury villa in Thailand along with 15 other 'deadly serious' health and fitness professionals and spend the first evening laying out your plan for world domination (in your niche!).
Every single day for 10 days you mastermind with me and 15 others to create your product, write your web copy, design your website, set up your merchant account and, quite literally, create a product and begin selling it within 10 days.
Sound ok to you?
But that's not all.
You'll also carry out daily 'adventure challenges' including scuba diving, cliff jumping, bungee jumping, sea kayaking and much more (you CAN bow out of SOME of these if there's a genuine issue with you taking part).
And then there are the parties... I'll tell you more about this later : )
In short, the phoenix project will draw a salesworthy idea from your brain, breathe life into it, begin selling it across the 10 days as well as give you the opportunity to mix with a 'super-mastermind', have serious fun and... best of all... write the whole thing off against tax.
It's not going to be cheap!
We're looking at £2750 per person (not including flights) which averages out to £275 a day, but considering what you'll be getting and accomplishing while you're there, it's a real bargain.
There are only 16 places available though.
I'm only able to find luxury villas up to 18 beds so I can't go beyond 16 program participants and I'm personally selecting each one.
My mentor students will qualify for £750 discount with everyone else paying full fee (there are no early-bird's on this).
I'll be putting the actual full description and sales page up in the new year, but in the meantime, if you're interested (GENUINELY) in attending and claiming 1 of the 16 places then please post a response and I'll come back to you.
Dax
It won't be applicable to many of you.
For some it'll be too expensive.
For some it'll be too... something! : ) (You know what I mean, people always have an 'it's too..... excuse held in reserve, right?)
Here's the deal
Dax Moy's Supercamp
Date: 1 -10 May 2009
Location: Luxury Villa Thailand
This is the project I've been working on for a while.
Imagine this...
You turn up to your luxury villa in Thailand along with 15 other 'deadly serious' health and fitness professionals and spend the first evening laying out your plan for world domination (in your niche!).
Every single day for 10 days you mastermind with me and 15 others to create your product, write your web copy, design your website, set up your merchant account and, quite literally, create a product and begin selling it within 10 days.
Sound ok to you?
But that's not all.
You'll also carry out daily 'adventure challenges' including scuba diving, cliff jumping, bungee jumping, sea kayaking and much more (you CAN bow out of SOME of these if there's a genuine issue with you taking part).
And then there are the parties... I'll tell you more about this later : )
In short, the phoenix project will draw a salesworthy idea from your brain, breathe life into it, begin selling it across the 10 days as well as give you the opportunity to mix with a 'super-mastermind', have serious fun and... best of all... write the whole thing off against tax.
It's not going to be cheap!
We're looking at £2750 per person (not including flights) which averages out to £275 a day, but considering what you'll be getting and accomplishing while you're there, it's a real bargain.
There are only 16 places available though.
I'm only able to find luxury villas up to 18 beds so I can't go beyond 16 program participants and I'm personally selecting each one.
My mentor students will qualify for £750 discount with everyone else paying full fee (there are no early-bird's on this).
I'll be putting the actual full description and sales page up in the new year, but in the meantime, if you're interested (GENUINELY) in attending and claiming 1 of the 16 places then please post a response and I'll come back to you.
Dax
Sunday 11 January 2009
Does Size REALLY Matter?
You know, for the last few years I've been helping fitness professionals to grow their lists from zero to hero proportions very quickly, using very little money, very little time and very little expertise.
As well as the last couple of 12 days of fitness promotions, I've been secretly working behind the scenes with some pretty famous fitness professionals to help them write their copy and attract hoards of signups to their lists.
It's been great fun, a lot of fun in fact, and I've learned a ton about what works and what doesn't when it comes to growing large and responsive lists for selling fitness products.
Mostly I've learned what DOESN'T work.
See, like most people, I used to repeat the mantra 'The Money's In The List, The Money's In The List' over and over again. I subscribed to the (then) popular theory that the most important thing I could do to help my business and those who consulted with me was to build big lists.
So I did.
I built lists that were in excess of 30, 40 and 50,000 people. I even built one that had nearly 80,000 people in it with the belief that the size of my list was more important than anything else related to my business efforts.
It made sense when I listened to the 'Gurus'. They all said that you will only ever sell to a small proportion of any list you grow and so it makes sense to grow a large list.
So I did.
I grew these monster lists, wrote to them weekly, twice weekly then as much as daily and, you know what I found?
My largest list were the LEAST responsive.
Not only by percentage but by total volume of sales, period.
Where my 30,000 person list was pulling in say, 20 sales a week (yes, THAT bad!), my 750 person list was pulling in 25, 30 or more... of the exact same product, and sometimes using the exact same email!
It didn't make sense to me at first. In fact, it didn't make sense to me for a looong time.
I couldn't figure out why my 30,000 list was converting less than my 750 list. That is, until I started to pay more attention to the lists of the marketing experts that I was subscribed to.
I noticed that whilst I tended to keep my lists on the large side, jealously protecting them against attrition of any kind and boasting whenever I could about 'the size of my one', the marketing superstars OUTSIDE of fitness were doing something very different.
THEY were always chopping their lists down, deliberately making theirs smaller!
It didn't make sense to me at first, until I really took the time to look at what they were doing and when I did, when I finally understood the method in their madness and applied it to my own business model, my results exploded overnight.
What were they doing?
They were splitting, splitting and splitting again, each and every one of their lists so that those who were in the smallest groups were the 'purest' of their raving fans.... and the most likely to purchase.
Instead of keeping lists of 30,000 plus with mixes of genuine fans, freebie hunters, and everybody in between, they were walking their subscribers through a well thought out screening process to find out who were the real fans and who weren't.
A simple system they'd operate (and one that you can too) is to offer a report of some kind (let's say fat loss) in order to grow your 'feeder' list. These are all those who are generally interested in a product/service 'like' yours. Though they may not know of either you or your products yet, they're looking for fat loss info and don't mind who they get it from.
Once on your list, offer them something more specific, say a kettlebell fatloss workout or a nutritional program (or both) and have them subscribe to these niched reports and newsletters.
What have you done here?
You're 'purified' your list (slightly) by seeing:
a) Who actually opens your mails - most people only experience a 30% open rate anyway
b) Who acts on your mails - Who actually follows through your links and looks at what you're sending them to
c) Who is interested in the sub-niched material you're offering - Once you know that a certain proportion of your list is interested in fatloss with kettlebells as opposed to 'just' fatloss, you can now speak to them specifically about using kettlebells, easy!
But it doesn't stop there!
That's just the first layer of purification. There are many, many more you can apply.
Take our kettlebell fatloss list for example, we can now purify the list again by offering, say, home fatloss programs, bootcamp programs, challenges and tests, body makeover competitions etc, etc
See how it works?
Every time we take a list and purify it, sure, we make it smaller but we also make it much, much more likely that they'll respond to what you're offering. After all, each time they sign up to a new list they're putting their hand up to say "I'm interested!" aren't they? And the more times they do, the more likely it is that you can connect with them, befriend them, help them and yes, have them buy your products.
It's not exactly rocket science, yet you'd be surprised at how few fitness professionals ever purify their lists, instead focusing on size rather than responsiveness like I did.
At the time of writing this I have 45 lists in operation, each one following the list purification process and each smaller list making me more money than the last. In fact, I have a list of 200 people that makes me more money than my 30,000 person list!
Size really doesn't matter. Sure, the money IS in the list but it's not in the big one. It's in the smallest, most focused niche list you can build.
So get to building!
Dax Moy
www.personaltrainersuccess.ning.com
As well as the last couple of 12 days of fitness promotions, I've been secretly working behind the scenes with some pretty famous fitness professionals to help them write their copy and attract hoards of signups to their lists.
It's been great fun, a lot of fun in fact, and I've learned a ton about what works and what doesn't when it comes to growing large and responsive lists for selling fitness products.
Mostly I've learned what DOESN'T work.
See, like most people, I used to repeat the mantra 'The Money's In The List, The Money's In The List' over and over again. I subscribed to the (then) popular theory that the most important thing I could do to help my business and those who consulted with me was to build big lists.
So I did.
I built lists that were in excess of 30, 40 and 50,000 people. I even built one that had nearly 80,000 people in it with the belief that the size of my list was more important than anything else related to my business efforts.
It made sense when I listened to the 'Gurus'. They all said that you will only ever sell to a small proportion of any list you grow and so it makes sense to grow a large list.
So I did.
I grew these monster lists, wrote to them weekly, twice weekly then as much as daily and, you know what I found?
My largest list were the LEAST responsive.
Not only by percentage but by total volume of sales, period.
Where my 30,000 person list was pulling in say, 20 sales a week (yes, THAT bad!), my 750 person list was pulling in 25, 30 or more... of the exact same product, and sometimes using the exact same email!
It didn't make sense to me at first. In fact, it didn't make sense to me for a looong time.
I couldn't figure out why my 30,000 list was converting less than my 750 list. That is, until I started to pay more attention to the lists of the marketing experts that I was subscribed to.
I noticed that whilst I tended to keep my lists on the large side, jealously protecting them against attrition of any kind and boasting whenever I could about 'the size of my one', the marketing superstars OUTSIDE of fitness were doing something very different.
THEY were always chopping their lists down, deliberately making theirs smaller!
It didn't make sense to me at first, until I really took the time to look at what they were doing and when I did, when I finally understood the method in their madness and applied it to my own business model, my results exploded overnight.
What were they doing?
They were splitting, splitting and splitting again, each and every one of their lists so that those who were in the smallest groups were the 'purest' of their raving fans.... and the most likely to purchase.
Instead of keeping lists of 30,000 plus with mixes of genuine fans, freebie hunters, and everybody in between, they were walking their subscribers through a well thought out screening process to find out who were the real fans and who weren't.
A simple system they'd operate (and one that you can too) is to offer a report of some kind (let's say fat loss) in order to grow your 'feeder' list. These are all those who are generally interested in a product/service 'like' yours. Though they may not know of either you or your products yet, they're looking for fat loss info and don't mind who they get it from.
Once on your list, offer them something more specific, say a kettlebell fatloss workout or a nutritional program (or both) and have them subscribe to these niched reports and newsletters.
What have you done here?
You're 'purified' your list (slightly) by seeing:
a) Who actually opens your mails - most people only experience a 30% open rate anyway
b) Who acts on your mails - Who actually follows through your links and looks at what you're sending them to
c) Who is interested in the sub-niched material you're offering - Once you know that a certain proportion of your list is interested in fatloss with kettlebells as opposed to 'just' fatloss, you can now speak to them specifically about using kettlebells, easy!
But it doesn't stop there!
That's just the first layer of purification. There are many, many more you can apply.
Take our kettlebell fatloss list for example, we can now purify the list again by offering, say, home fatloss programs, bootcamp programs, challenges and tests, body makeover competitions etc, etc
See how it works?
Every time we take a list and purify it, sure, we make it smaller but we also make it much, much more likely that they'll respond to what you're offering. After all, each time they sign up to a new list they're putting their hand up to say "I'm interested!" aren't they? And the more times they do, the more likely it is that you can connect with them, befriend them, help them and yes, have them buy your products.
It's not exactly rocket science, yet you'd be surprised at how few fitness professionals ever purify their lists, instead focusing on size rather than responsiveness like I did.
At the time of writing this I have 45 lists in operation, each one following the list purification process and each smaller list making me more money than the last. In fact, I have a list of 200 people that makes me more money than my 30,000 person list!
Size really doesn't matter. Sure, the money IS in the list but it's not in the big one. It's in the smallest, most focused niche list you can build.
So get to building!
Dax Moy
www.personaltrainersuccess.ning.com
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