I'm always talking about taking serious action to fill your bootcamps, studios and lists by any means necessary when you're first getting a new project off the ground, right?
I'm always saying that your first priority should never be on what you GET but on what you GIVE and that, if you give enough, you'll attract everything you need in order to be successful too, don't I?
Well, to illustrate this, tonight I sent out an email, just one, announcing a new program that I'm putting together.
I said I needed guinea-pigs to go through the program for FREE and test it out for me.
I told them I was only accepting 18 people. 12 online and 6 at my London studio.
In return, all they had to do was chronicle their journey, allow me use of their before and after pics and give me a testimonial.
Oh, and be 100% serious about losing 30lb in 30 days : )
Result so far? Over 80 applicant. See for yourself at http://www.dailydoseofdax.blogspot.com and more coming in as we 'speak'.
Not bad, right?
Sure, it'll cost me time and effort but look at what I'm getting in return.
==> A full compliment of 'living' testimonials who will chronicle the results in real time - This will do away with 'before and after' scepticism, don't you think?
==> A whole bunch of people who really want to do the program but won't be selected - Who do you think will be clamoring to get a copy when it goes on sale?
==> 'Buzz' about what I'm doing - Invaluable
==> A reason to contact my lists every single day for 30 days as they watch my guinea pigs go through the program - Do you think they'll be hot for the product after 30 days?
==> 18 live blogs pointing back to my sales page - inbound links are nice, right?
Don't you think this is pretty good?
How could YOU use this?
What could you offer RIGHT NOW that would generate your 'buzz product' or service and get people talking about you?
Forget the up front money and DO SOMETHING right now to grow your business.
It comes down to this; don't expect people to believe that you can do what you say you can do. PROVE it to them... the sooner the better!
Dax Moy
Tuesday 16 June 2009
Three C-Words That Bring Fitness Business Success
I've not been around much recently as I've had some 'stuff' going on that has been taking up a lot of my time, energy and thought so I've only been dropping in to my blogs and communities occasionally.
Anyway, during my semi-absence, I've had a lot of time to reflect on many things that are important to me and to take stock of my goals, my vision, my purpose and have come to the conclusion that my ability to be, do and have the things I most want in my life is almost limitless.
More than that, I've realised (yet again!) that the same is true for you : )
See, I reckon it comes down to just three questions that we each need to ask ourselves.
Answer them in the positive and success in ANYTHING is 100% guaranteed. I know this is true because everything I've ever applied these 3 questions to has come through and come true for me.
On the flip-side, everything that I've failed to bring about or that I've felt took too long can be put down to the fact that I couldn't (or wouldn't) answer yes to any one of them.
So, what ARE these questions?
Do I have the courage to start?
Simply put, there are many, many things that each and every one of us want from life. Things we want to be, things we want to do, things we want to have. Most of us are fairly clear about these things. We know we want them, right?
Yet somehow, despite all of our talk about what it would be like to have them, how much we're committed to having them and how much having them would change our lives for the better, we take action on very few of them.
Now, it may well be that some of the things we say we REALLY want... we don't. They're just vague wishes and pipe dreams that are unimportant and, because of this, we do nothing about getting them.
Fair enough, we all have these things on our wish lists.
But what about the things we say we REALLY want, feel really strongly about and think about, talk about and dream of all the time? Why is it that many of these things never come to reality for us?
Why is it that we don't even START the process of getting may, if not most of them?
I believe it's because we lack the courage of the pursuit.
By courage, I mean the ability to overcome the fear that has us thinking 'what if I do all this and STILL fail?'
For many of us, it's far, far easier to accept 'failure in advance' where we don't get what we want but we know we won't get it so we don't even try (read that again if it's not clear) than it is to deal with attempting something that we pour our heart into and fail in the attempt.
Many people can't deal with the fear so they lack the courage to even begin.
Those that have the courage to start are a rare breed indeed. They're walkers and not talkers. They take risks, they fall flat on their faces but they learn from each fall and get that little bit further.
Fall enough times and you're a hell of a lot further ahead than those who never even started, right?
QUESTION: What would you try TODAY if you were not afraid?
QUESTION: Where would you START?
Do I have the commitment to finish?
Here's another question we rarely ask ourselves... yet should!
See, as you know, it's only the finishing of something that gets the result.
If I start a website but don't finish it then I have no online business. If I start a diet but don't finish it then I'm still fat, if I start a relationship but don't stick around to make it work then...
Knowing IN ADVANCE that you're committed to the finishing what you start puts you into a completely different orbit than the majority of people.
Most people 'try' too much.
They 'try' to write a book.
They 'try' to start a business.
They 'try' to lose weight.
Trying doesn't cut it.
Ask Yoda, he'll tell you "There is no try, only do"
If you're going to start something then finish it.
Remember, you only get paid for done.
QUESTION: What would happen to your goals if you stopped 'trying' to make them work and committed fully 100% to making them happen?
QUESTION: What would happen if you actually FINISHED working on your most important, most passionate, most inspired goal?
Do I have the clarity of thought to see exactly what I have to get done and the and the will to do it... no matter what?
People lack clarity.
Then, even if they know what they want and say that they're committed to having it, they rarely have a clear picture of what needs to be done to get it.
Worse.
They think they do.
People hold onto paradigms, systems and practices that aren't working for them (and never have, for many) and 'hope' that one day they'll start working better.
They have poor marketing, bad logos, crappy uniforms, poor communications, outdated websites and much, much more yet, instead of thinking clearly and changing what's not working, they remain enshrouded in mental fog and defend their current, underperforming practices.
This makes no sense!
Just as moving forward in your car requires you to take the brakes off, so too does moving forward in life. In fact, if you don't then your life won't move forward at all.
Look, it's not bad to have struggles and trials in your business and your life, that's normal, but if you're still experiencing the exact same struggles that you had 12 months ago, then something is wrong with your strategy and your thinking.
No ifs, no buts.
The only way to change things is... wait for it... to change things.
I know this sounds inane but it's true nonetheless.
You need to change your strategy if you want to change your results and this requires clarity of thought and the will to implement your new thinking... even if those changes are tough at first.
That, or of course, you could keep the groundhog day approach.
QUESTION: What's NOT working?
QUESTION: What's the weakest link in your business and your life?
QUESTION: How do you know?
If you answer these three questions (and each of the sub questions) I guarantee you'll start to experience more improvement in your business and your life faster than ever before.
It doesn't take much to make 'stuff' happen, just apply these 3 C's and you'll see things change immediately.
I know, I live this myself and have seen its power numerous times.
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you're up for 'exposing' your 3 C's here, I'd love to see what you come up with : )
Anyway, during my semi-absence, I've had a lot of time to reflect on many things that are important to me and to take stock of my goals, my vision, my purpose and have come to the conclusion that my ability to be, do and have the things I most want in my life is almost limitless.
More than that, I've realised (yet again!) that the same is true for you : )
See, I reckon it comes down to just three questions that we each need to ask ourselves.
Answer them in the positive and success in ANYTHING is 100% guaranteed. I know this is true because everything I've ever applied these 3 questions to has come through and come true for me.
On the flip-side, everything that I've failed to bring about or that I've felt took too long can be put down to the fact that I couldn't (or wouldn't) answer yes to any one of them.
So, what ARE these questions?
Do I have the courage to start?
Simply put, there are many, many things that each and every one of us want from life. Things we want to be, things we want to do, things we want to have. Most of us are fairly clear about these things. We know we want them, right?
Yet somehow, despite all of our talk about what it would be like to have them, how much we're committed to having them and how much having them would change our lives for the better, we take action on very few of them.
Now, it may well be that some of the things we say we REALLY want... we don't. They're just vague wishes and pipe dreams that are unimportant and, because of this, we do nothing about getting them.
Fair enough, we all have these things on our wish lists.
But what about the things we say we REALLY want, feel really strongly about and think about, talk about and dream of all the time? Why is it that many of these things never come to reality for us?
Why is it that we don't even START the process of getting may, if not most of them?
I believe it's because we lack the courage of the pursuit.
By courage, I mean the ability to overcome the fear that has us thinking 'what if I do all this and STILL fail?'
For many of us, it's far, far easier to accept 'failure in advance' where we don't get what we want but we know we won't get it so we don't even try (read that again if it's not clear) than it is to deal with attempting something that we pour our heart into and fail in the attempt.
Many people can't deal with the fear so they lack the courage to even begin.
Those that have the courage to start are a rare breed indeed. They're walkers and not talkers. They take risks, they fall flat on their faces but they learn from each fall and get that little bit further.
Fall enough times and you're a hell of a lot further ahead than those who never even started, right?
QUESTION: What would you try TODAY if you were not afraid?
QUESTION: Where would you START?
Do I have the commitment to finish?
Here's another question we rarely ask ourselves... yet should!
See, as you know, it's only the finishing of something that gets the result.
If I start a website but don't finish it then I have no online business. If I start a diet but don't finish it then I'm still fat, if I start a relationship but don't stick around to make it work then...
Knowing IN ADVANCE that you're committed to the finishing what you start puts you into a completely different orbit than the majority of people.
Most people 'try' too much.
They 'try' to write a book.
They 'try' to start a business.
They 'try' to lose weight.
Trying doesn't cut it.
Ask Yoda, he'll tell you "There is no try, only do"
If you're going to start something then finish it.
Remember, you only get paid for done.
QUESTION: What would happen to your goals if you stopped 'trying' to make them work and committed fully 100% to making them happen?
QUESTION: What would happen if you actually FINISHED working on your most important, most passionate, most inspired goal?
Do I have the clarity of thought to see exactly what I have to get done and the and the will to do it... no matter what?
People lack clarity.
Then, even if they know what they want and say that they're committed to having it, they rarely have a clear picture of what needs to be done to get it.
Worse.
They think they do.
People hold onto paradigms, systems and practices that aren't working for them (and never have, for many) and 'hope' that one day they'll start working better.
They have poor marketing, bad logos, crappy uniforms, poor communications, outdated websites and much, much more yet, instead of thinking clearly and changing what's not working, they remain enshrouded in mental fog and defend their current, underperforming practices.
This makes no sense!
Just as moving forward in your car requires you to take the brakes off, so too does moving forward in life. In fact, if you don't then your life won't move forward at all.
Look, it's not bad to have struggles and trials in your business and your life, that's normal, but if you're still experiencing the exact same struggles that you had 12 months ago, then something is wrong with your strategy and your thinking.
No ifs, no buts.
The only way to change things is... wait for it... to change things.
I know this sounds inane but it's true nonetheless.
You need to change your strategy if you want to change your results and this requires clarity of thought and the will to implement your new thinking... even if those changes are tough at first.
That, or of course, you could keep the groundhog day approach.
QUESTION: What's NOT working?
QUESTION: What's the weakest link in your business and your life?
QUESTION: How do you know?
If you answer these three questions (and each of the sub questions) I guarantee you'll start to experience more improvement in your business and your life faster than ever before.
It doesn't take much to make 'stuff' happen, just apply these 3 C's and you'll see things change immediately.
I know, I live this myself and have seen its power numerous times.
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you're up for 'exposing' your 3 C's here, I'd love to see what you come up with : )
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