Questions are powerful.
With good questions come the potential (if you're paying attention) for great answers and great actions.
Great actions can completely change the outcome of your life. I know, asking some great questions about my own success has completely turned my own life around over the last 6 years.
So...
I've a question for you.
If you could ask me absolutely anything you wanted to know about achieving great success in any area of your fitness business what would you mos want to know?
What if you could ask me any TWO questions... On ANYTHING related
to the success you most dream of?
That's what I'm offering all of my readers today.
Just post your 2 questions about fitness business success in the comments section below and I'll do my best to answer them in the coming days.
Go on, post away! : )
Dax Moy
http://www.personaltrainersuccess.ning.com
P.S - If I get a lot of similar questions I'll host a series of
free teleseminars to answer them... so get asking! : )
Thursday, 26 February 2009
Monday, 23 February 2009
How I P%$$ed Off All The Local Gyms In My Area
Hey Guys
So here's the deal...
I run a personal training studio in Central London with 7 gyms within 5 minutes of my centre each of which offer pools, classes, sauna, steam, juice bar, hair salons etc, etc.
They all operate memberships of several thousand members.
My studio is PT only. 3000 Sq Ft, no pool, no steam room, no sauna.
You get the picture.
We do not offer unaccompanied use of the studio for training. You're either getting PT or you're not. If you're not, you train elsewhere.
So, we recommend our clientele to the gyms nearby, choosing each based upon the program needs, the available budget and convenience in terms of our clients' travel arrangements.
We've always done this and, despite speaking with gyms about cross referrals, we've always been told that they operate their own PT's so can't refer, but that they're 'happy to help US out by giving our clients somewhere to train' (Nice of them, right?)
Anyway, here's how I pissed them off today (and will remain pissing them off all this week).
I've had my team members distributing flyers for our PT services near each of these gyms.
Not on their premises, mind you, but in the public areas outside.
Why?
Well, believe it or not, NOT because we're trying to compete.
We're not. In fact, we Can't!
We're doing this for 2 simple reasons.
1. Go to where the target market are - Our target market are those who are looking to achieve their health and fitness goals. Where better to find them than gyms?
If you advertise in a magazine, you (presumably) put your ad in a publication that will be seen by those who are interested in your services. Doesn't it make sense to do the same in the real world?
2. Offering services that others cannot - Those that are interested in PT in their gyms have taken them on already. Those who do not either don't want what they are being offered OR have tried the service already and did not find it fit their needs.
That being the case, we're offering services that the gyms can't/don't/won't.
Again, no competition necessary.
Well, that's my take on it.
Seems the gyms have another view.
They're not happy.
They're upset.
My team are being told to move on (though they're not moving).
I'm getting phone calls and emails of complaint.
Apparently, it's 'not done'.
Personally, I don't care.
Bottom line?
This is an aggressive move, but aggressive isn't competitive. It's vigorously energetic, it's boldly assertive and yes, it's making an all-out effort to win. But that doesn't mean that others lose.
Shame the clubs don't see that.
They'd rather me lose than share a market that isn't using their services.
I don't mind us BOTH winning but I don't plan to lose!
Dax Moy
****************************************************************
The Internet's Biggest And Best FREE Resource For Fitness Professionals
WWW.PERSONALTRAINERSUCCESS.NING.COM
****************************************************************
P.S - On a side note, this strategy has been applied to the big chains only. The small, independent gyms and PT studios in my area are not on my 'to be pissed off' list. I figure they've taken enough of a battering from the chains already...
So here's the deal...
I run a personal training studio in Central London with 7 gyms within 5 minutes of my centre each of which offer pools, classes, sauna, steam, juice bar, hair salons etc, etc.
They all operate memberships of several thousand members.
My studio is PT only. 3000 Sq Ft, no pool, no steam room, no sauna.
You get the picture.
We do not offer unaccompanied use of the studio for training. You're either getting PT or you're not. If you're not, you train elsewhere.
So, we recommend our clientele to the gyms nearby, choosing each based upon the program needs, the available budget and convenience in terms of our clients' travel arrangements.
We've always done this and, despite speaking with gyms about cross referrals, we've always been told that they operate their own PT's so can't refer, but that they're 'happy to help US out by giving our clients somewhere to train' (Nice of them, right?)
Anyway, here's how I pissed them off today (and will remain pissing them off all this week).
I've had my team members distributing flyers for our PT services near each of these gyms.
Not on their premises, mind you, but in the public areas outside.
Why?
Well, believe it or not, NOT because we're trying to compete.
We're not. In fact, we Can't!
We're doing this for 2 simple reasons.
1. Go to where the target market are - Our target market are those who are looking to achieve their health and fitness goals. Where better to find them than gyms?
If you advertise in a magazine, you (presumably) put your ad in a publication that will be seen by those who are interested in your services. Doesn't it make sense to do the same in the real world?
2. Offering services that others cannot - Those that are interested in PT in their gyms have taken them on already. Those who do not either don't want what they are being offered OR have tried the service already and did not find it fit their needs.
That being the case, we're offering services that the gyms can't/don't/won't.
Again, no competition necessary.
Well, that's my take on it.
Seems the gyms have another view.
They're not happy.
They're upset.
My team are being told to move on (though they're not moving).
I'm getting phone calls and emails of complaint.
Apparently, it's 'not done'.
Personally, I don't care.
Bottom line?
This is an aggressive move, but aggressive isn't competitive. It's vigorously energetic, it's boldly assertive and yes, it's making an all-out effort to win. But that doesn't mean that others lose.
Shame the clubs don't see that.
They'd rather me lose than share a market that isn't using their services.
I don't mind us BOTH winning but I don't plan to lose!
Dax Moy
****************************************************************
The Internet's Biggest And Best FREE Resource For Fitness Professionals
WWW.PERSONALTRAINERSUCCESS.NING.COM
****************************************************************
P.S - On a side note, this strategy has been applied to the big chains only. The small, independent gyms and PT studios in my area are not on my 'to be pissed off' list. I figure they've taken enough of a battering from the chains already...
Saturday, 21 February 2009
The 3 Rules Of Fitness Marketing Success
Watch this short video of the Fitness Success Blueprints workshop I did with Craig Ballantyne last year and learn not only the 3 rules of fitness marketing success, but also the deadly four words that are keeping you from experiencing it for yourself.
Once you learn them... everything changes!
Don't forget to leave a comment!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Are you a member of the fastest growing FREE personal trainer success community online?
www.personaltrainersuccessacademy.ning.com
Once you learn them... everything changes!
Don't forget to leave a comment!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Are you a member of the fastest growing FREE personal trainer success community online?
www.personaltrainersuccessacademy.ning.com
Friday, 13 February 2009
Last Call For Thailand Supercamp
Hey Guys
This is my final push for any 'stragglers' for the Thailand camp in May.
If you're even considering taking one of the 8 places I have left then now's the time to either commit or bow out completely. Sorry if that sounds pushy but I have to book the villa based on the number of attendees and won't really have the ability to add late attendees once all beds are taken.
Here's the villa I'm looking at right now...
As you can see, it's a gorgeous place and one that's mere minutes from the powder sands and turquoise sea that we'll be playing on and filming on daily.
Nice! : )
Can you imagine... (here's the wavy 'dream wiggles' at work now)...
...Waking up every morning to a beautiful tropical paradise and working out on the beach and then a swim in our own private 10 meter pool before a delicious breakfast prepared by our own private chefs?
...Spending a full 10 days in the company of other like minded, dedicated and 'going places' fitness professionals who share ideas and support freely to help you complete your projects easier and faster than ever before?
...Lunches on the beach, playing volleyball or indulging in water sports (or even just catching some rays) before getting 'back to the office' in time for an afternoon of result-producing masterminding and focused effort on your signature project idea?
...Evenings where you choose from relaxing in tropical paradise with a glass of what you fancy and your toes in the ever-warm Andaman sea or hitting the local town for shopping, eating, dancing or whatever else takes your fancy?
Sounds great right?
I'm excited myself and I've been there 18 times in the last four years : )
But look, it's not all chilling out and catching rays (though there will be plenty of opportunity for that), it's about finally finishing that product you've been meaning to finish for years but never really gotten around to.
The one that, once complete, will allow you to visit places like this at will AND earn money while you're there.
(That's why I'm taking you to 'another world', so that you can experience a little of the success you've always promised yourself you'd have when you 'made it'. I promise, once you have, you'll become addicted to success and want a lot more)
So there'll be a lot of work.
Each and every day there will be a task to complete in full. No if's, no but's. If we get the task completed we'll party and chill out in the evening. If we don't, we'll work until it's done, even if that means through the night.
I mean it!
See guys, the aim of the Thailand camp is to finally get you to do what has always eluded you in the past when you've tried to create your products alone.
Get stuff done. Get it finished. Get paid.
So we'll be dividing the mission of thinking up, creating, writing, filming, editing, copywriting and automating your product and site into 10 very distinct tasks and work them til they're done.
In short, you simply cannot fail to produce the work of art that lies within you and get paid for it.
On top of that, you'll be developing a distribution network of thousands of email addresses through all the other participants who will cross promote your product meaning GUARANTEED sales when the site goes live.
That's worth the cost of the bootcamp itself (especially when I teach you how to create a product launch that will ramp your sales off the chart).
So look, yes it's expensive (but considering it's 10 days in paradise and you're going to finally finish your product, it's a steal) and there's no way around that, but you're getting on the inside track on the only course of it's kind in the world.
Yes, it's time off work or away from your family. I know how that is. It's tough, but sometimes you simply have to bite the bullet and pay the price for the success you want. Unfortunately, success demands that you pay your dues in advance, there's no other way. Sure, family will miss you, but when you make the money you want to make from your product you can take them to Thailand yourself, right?
Yes, you may think you lack the knowledge, skills or abilities to create a desirable product but I'll prove you wrong. No matter how young or old, male or female, industry newbie or 10 year veteran, no matter what your niche (or lack of one), I'll show you how to create a killer product.
And no, it doesn't matter if you're a great writer or not, you don't need to be.
All you need is the desire and the commitment to take action and I promise you'll have something amazing at the end of 10 days and will be ready to make your own passive income in no time.
But look, as I said, I need to book this villa. There's no more time for hanging around with this or thinking about it. It's time to act. Either way.
I'd love for anyone who's serious to come along. I think it will make the event amazing to have the mental resources of more motivated and inspired people along but I also know that people are often stuck and find it hard to step away from their comfort zones. I understand and appreciate that, I really do.
I just think that if you're stuck and your life never seems to change for the better then there comes a time when YOU have to make a change. There is no other way.
Thailand offers the opportunity for you to change in many, many ways and will deliver the knowledge, skills and abilities that will set you up for life. I know it because they're the same ones I personally use and teach to my own students to help them get successful.
You'll get them in 10 days... and a tan! : )
Anyway, enough!
This was longer than I intended but I'm excited and passionate about this so my fingers wouldn't stop : )
You know as you read this if you want to come or not.
If you do, let me know by visiting www.personaltrainersuccess.ning.com and posting me a message.
If not, then thanks for listening to my mad ramblings : )
Dax Moy
www.personaltrainersuccess.ning.com
P.S - This is going to be crazy good : )
This is my final push for any 'stragglers' for the Thailand camp in May.
If you're even considering taking one of the 8 places I have left then now's the time to either commit or bow out completely. Sorry if that sounds pushy but I have to book the villa based on the number of attendees and won't really have the ability to add late attendees once all beds are taken.
Here's the villa I'm looking at right now...
As you can see, it's a gorgeous place and one that's mere minutes from the powder sands and turquoise sea that we'll be playing on and filming on daily.
Nice! : )
Can you imagine... (here's the wavy 'dream wiggles' at work now)...
...Waking up every morning to a beautiful tropical paradise and working out on the beach and then a swim in our own private 10 meter pool before a delicious breakfast prepared by our own private chefs?
...Spending a full 10 days in the company of other like minded, dedicated and 'going places' fitness professionals who share ideas and support freely to help you complete your projects easier and faster than ever before?
...Lunches on the beach, playing volleyball or indulging in water sports (or even just catching some rays) before getting 'back to the office' in time for an afternoon of result-producing masterminding and focused effort on your signature project idea?
...Evenings where you choose from relaxing in tropical paradise with a glass of what you fancy and your toes in the ever-warm Andaman sea or hitting the local town for shopping, eating, dancing or whatever else takes your fancy?
Sounds great right?
I'm excited myself and I've been there 18 times in the last four years : )
But look, it's not all chilling out and catching rays (though there will be plenty of opportunity for that), it's about finally finishing that product you've been meaning to finish for years but never really gotten around to.
The one that, once complete, will allow you to visit places like this at will AND earn money while you're there.
(That's why I'm taking you to 'another world', so that you can experience a little of the success you've always promised yourself you'd have when you 'made it'. I promise, once you have, you'll become addicted to success and want a lot more)
So there'll be a lot of work.
Each and every day there will be a task to complete in full. No if's, no but's. If we get the task completed we'll party and chill out in the evening. If we don't, we'll work until it's done, even if that means through the night.
I mean it!
See guys, the aim of the Thailand camp is to finally get you to do what has always eluded you in the past when you've tried to create your products alone.
Get stuff done. Get it finished. Get paid.
So we'll be dividing the mission of thinking up, creating, writing, filming, editing, copywriting and automating your product and site into 10 very distinct tasks and work them til they're done.
In short, you simply cannot fail to produce the work of art that lies within you and get paid for it.
On top of that, you'll be developing a distribution network of thousands of email addresses through all the other participants who will cross promote your product meaning GUARANTEED sales when the site goes live.
That's worth the cost of the bootcamp itself (especially when I teach you how to create a product launch that will ramp your sales off the chart).
So look, yes it's expensive (but considering it's 10 days in paradise and you're going to finally finish your product, it's a steal) and there's no way around that, but you're getting on the inside track on the only course of it's kind in the world.
Yes, it's time off work or away from your family. I know how that is. It's tough, but sometimes you simply have to bite the bullet and pay the price for the success you want. Unfortunately, success demands that you pay your dues in advance, there's no other way. Sure, family will miss you, but when you make the money you want to make from your product you can take them to Thailand yourself, right?
Yes, you may think you lack the knowledge, skills or abilities to create a desirable product but I'll prove you wrong. No matter how young or old, male or female, industry newbie or 10 year veteran, no matter what your niche (or lack of one), I'll show you how to create a killer product.
And no, it doesn't matter if you're a great writer or not, you don't need to be.
All you need is the desire and the commitment to take action and I promise you'll have something amazing at the end of 10 days and will be ready to make your own passive income in no time.
But look, as I said, I need to book this villa. There's no more time for hanging around with this or thinking about it. It's time to act. Either way.
I'd love for anyone who's serious to come along. I think it will make the event amazing to have the mental resources of more motivated and inspired people along but I also know that people are often stuck and find it hard to step away from their comfort zones. I understand and appreciate that, I really do.
I just think that if you're stuck and your life never seems to change for the better then there comes a time when YOU have to make a change. There is no other way.
Thailand offers the opportunity for you to change in many, many ways and will deliver the knowledge, skills and abilities that will set you up for life. I know it because they're the same ones I personally use and teach to my own students to help them get successful.
You'll get them in 10 days... and a tan! : )
Anyway, enough!
This was longer than I intended but I'm excited and passionate about this so my fingers wouldn't stop : )
You know as you read this if you want to come or not.
If you do, let me know by visiting www.personaltrainersuccess.ning.com and posting me a message.
If not, then thanks for listening to my mad ramblings : )
Dax Moy
www.personaltrainersuccess.ning.com
P.S - This is going to be crazy good : )
Subscribe to:
Posts (Atom)
