Get Your Personal Training Website Found On GOOGLE Part 2

Yesterday I told you about doing a keyword audit and checking out the effectiveness of how your own keywords are performing.

I obviously touched a nerve because I had a bundle of mails that told me that most personal trainers 'know' that something is wrong with their site in this regard but that they're simply not sure what to do about it.

"What keywords should I actually use?" was the major question.

It seems that people either cover all their bases by using hundreds of search terms or not enough. Actually, many people don't have any at all!

Well, it's a tough one to tell you EXACTLY what you should have in your keywords but I've a fair idea what should consitute the MINIMUM.

Things like:

'Personal trainer [your town]'
'Personal training [your town]'
'personal fitness training [your town]'
'fitness training [your town]'
'strength training [your town]'

Why?

Well, think about it.

When YOU search for a plumber, don't you type in 'plumber in [yourtown]' or some variation?

It is EXACTLY how people are looking for your skills too!

But they're also looking for SPECIFIC knowledge about your services too y'know!

'Fast fat loss [yourtown]'
'Back pain specialist [yourtown]'
'post partum fitness [yourtown]'

C'mon, you can see that this is simple and, well, obvious, but are you actually including these kewords in your keyword tags on your website?

No?

Why not?

Did someone tell you that 'personal trainer [yourtown]' was to competitive or too generic for you to stand a chance of getting found?

Ignore them.

Just think of this logically. People search for what they want or what they need, in a specific area.

They'll search for you this way too!

Dax

www.personaltrainersuccessacademy.com