Sunday, 4 November 2007
12 Days Of Fitness
How would you feel if I told you that it is entirely possible to add hundreds, thousands or even tens of thousands of qualified hot prospects to to your website mailing list or newsletter before January 1st without having to spend a single penny?
Be honest, you'd think ' Where's the catch?', right?
I don't blame you, the idea sounds like one of those too-good-to-be-true offers that lure you in and then sucker punch you with a bunch of 'voluntary upgrades' that end up costing you an arm and a leg.
Well, let me put you at your ease. What I'm talking about will run at zero expense to you. There are NO upgrades and no fees of any kind for taking part and yet has the possibility of building you a bigger list of subscribers than most people will build in 3-5 years...
...and in only...
...12 DAYS!
Yes, you read that right, I'm talking about a 12-Day period of red-hot activity where I'll be promoting you and your business and products to around 100,000 people who're looking for fitness information.
Talk about HOT prospects!
What I'm talking about is my 12 Days Of Fitness promotion that I've created with help from my very good friend Pat Rigsby over at www.fitnessconsultinggroup.com
The idea is a ridiculously simple, yet highly effective one.
First, you create an e-product of some kind (e-book, workbook, video, audio etc) that you're happy to give away as a Christmas gift to the hordes of traffic we'll be sending your way.
Next, you create a opt-in box on your site where your 'Christmas guests' can come and claim their gift in exchange for their email details.
Finally, you create an autoresponder sequence where you present not only the gift itself but, ideally, a mini-course that explains to your guest how to make the most of their Christmas present.
How simple is that?
And how brilliant too?
Think about it...
The Guest gets a super-high quality free gift written by a genuine industry expert (that'll be you) you get a hot prospect who's genuinely interested in what you're offering (otherwise why would they have asked to download it?) and Pat and I get to play listbuilding on a massive scale with the feeding frenzy that will accompany this super-huge promotion.
It really is a three-way win, and one that has the potential to be super-profitable for all concerned.
So look, I'll get straight to the point.
Do YOU want to be part of this?
Do you want to get your e-gift in front of AT LEAST 100,000 people before New Year and start 2008 off with a massive list of people who know you and like you? (of course they'll like you, you just gave 'me a Christmas present!)
If the answer is yes then you've got to get your skates on!
We've hit November already and this project is, I'm sure you'll agree, a huge one so we really don't have much time.
So here's what we're looking for:
1. QUALITY GIFTS - We're talking great articles, interviews, recordings, reports, checklists,
e-books, e-courses etc that have been produced to a high standard and saved into protected formats (like PDF etc) with cover pages, author details and NO MORE THAN one page of promotional blurb about your business.
(We don't want your leads unsubscribing as soon as they sign up because they feel sold to. Just create your gift and add an 'about the author' page at the back with some links to your site)
2. A sign-up page with a subscription box - Once we send you traffic they'll need some means to sign up otherwise they won't get the gift right?
3. An auto-responder sequence of AT LEAST 2 MESSAGES - Yes, we want 2 messages. One to give directions to get the download and another to be sent 24 hours later to ask if they received it ok?
Now, personally, I'd offer a lot more messages and teach people how to get the most from their fre.ee gift but hey, it'll be your list.
4. Your ACTIVE participation in promoting the 12 Days of Fitness - Sorry, no passengers allowed on this. We'll want every fitness professional in this program to tell their own lists, their blogs, their 'pet' forums etc about the 12 days of fitness to get the message as far and wide as possible so that we all benefit. Failure to promote means failure to be promoted. That's fair right?
That's it.
That's all there is to it.
Simple right?
But like I said, you've gotta hurry. There's no time to drag your feet on this.
We will 'close the books' on participants at the stroke of midnight on the 30th November whether you have a gift for us or not and you'll miss out on the opportunity to start 2008 with one of the most valuable commodities any internet marketer could ask for... a list!
So, what do you have to do now?
Simple again!
Just go to www.personaltrainersuccessacademy.com/12daysoffitness.htm and register yourself for participation to the program.
Once you do, we'll send you more information about what we're looking for and even invite you to a special FR.EE one-hour teleseminar where Pat and I will take you through the fundamentals of product creation so that your gift will create maximum impact when it's 'opened'.
Seriously, this is one promotion that you would be nuts to miss, after all, being positioned as an expert in the eyes of your own niche market is about as good as it gets... and you're getting it!
So go on, get on over to www.personaltrainersuccessacademy.com/12daysoffitness.htm and sign up today!
To your success
DAX
P.S - You know, I sold over $100,000 worth of my book 'The MAGIC Hundred' (www.themagichundred.com) in just 7 days in January this year with a list of less than 2500 people... most of whom only signed up AFTER Christmas!
What impact would a list like that have on YOUR business?
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