How To Quadruple Your PT Income In 6 Months

I just got off of a coaching call with my current round of students who're going through the Financial Fitness Mentoring Program where today we were talking about how to incorporate many of the strategies we've been employing over the first month.

During that call it dawned on me just how much material we get through in so short a space of time as well as how much real-life action is taken.

Seriously, several of my students have confessed that in the four weeks that they've been involved in the program, they've taken more action and seen more results in their businesses than most of them had seen in the previous 2 YEARS prior to joining.

Better yet, one of my students who is taking the program for the second time confessed that he has more than QUADRUPLED his income, taken his business from 1 general website to 7 niched, targeted ones, grown a fairly respectable sized list AND written his first book.

Not only that, he actually complained this week that despite having a trainer working for him he's actually TOO BUSY and that he's had to start a waiting list because he's taken on 11 new clients this week alone!

I'm not making this stuff up, in fact, I'll more than happily send you his contact details of you want to verify this for yourself.

The thing is, though this is great in and of itself, Tim is not the only person experiencing this kind of success.

EVERYONE who's gone through the program (and those that are going through it now) have experienced or are starting to experience the exact same thing with exponential rises in income, generation of passive income streams and a 'slightly famous' reputation within their own geographical areas with each being considered THE expert to go to for their own niche markets.

I guess I kind of take this stuff for granted sometimes and often think that everyone has the same kind of successes going on in their own businesses but clearly, this is not the case.

I get stacks of emails from PT's who tell me they're struggling despite 'trying everything' and that they'd love to know just what it is that I teach my own students that makes them so successful.

It's no secret.

I'll tell you right now EXACTLY what we've been covering on the program up to this point.

Week One: Excellence Strategy

The concept of excellence along with how we define and police our own standards of excellence is rarely, if ever, taught on any traditional marketing and business strategy courses.

That's a real shame because it is the commitment to excellence and the ongoing measuring of our own journey toward it that defines at a very fundamental level how much success we'll achieve.

This course lasts a full 30 days supported by video, email, homework and action steps that bring excellence to life.

Week Two: The Gatekeeper Strategy

The gatekeeper strategy is about deciding IN ADVANCE who we let into our lives and how we want them to treat us. During this module we learn to define our ideal clients, the qualities that make them so and how to attract these people into our lives at will.

We also identify those clients and individuals who are 'energy vampires' and who are stealing our love and passion for what we do and create a 'red flag' system to either bring them into line or let them go altogether.

Most students actually fire between 3 and five clients during this phase (one fellow fired 9!). In every case, however, they replace them very quickly with better clients who they enjoy working with and who see it as an honour and a priviledge to be 'allowed' to work with their trainer.

If you're thinking 'Velvet Rope' then think again; this is velvet rope on steroids!

Week Three: Your UMI Strategy

Most trainers have been taught to think about developing their U.S.P or unique selling proposition as a means for attracting the best clients but during this module we discover the fatal flaw of the U.S.P theory and why even considering developing one may doom you to failure.

Instead we develop the concept of Unique Market Identity where we'll learn how to make YOU and not your products or services the main focus of public attention and in doing so, pluck you from the grey masses and make you a 'sparkly' client attraction machine.

Week Four: Your Target Client Strategy

Most personal trainers subscribe to the 'wallet and a pulse' philosophy of client attraction. If they're alive and can pay for it then they're a candidate for training.

Trouble is, when you adopt this approach you become a complete jack of all trades who is always seen in the eyes of your clients as a commodity to be bartered for.

Your target client strategy de-commoditises you by making you the undisputed expert in what you and puts YOU in the driving seat with regards to your working relationship.

By the end of this module you'll know who your target group are, what they're looking for, what their pain is, what brings them pleasure and the very language you must use when communicating with them.


Notice the theme?

Up to this point, there has been no marketing whatsoever.

None!

No web design, no copywriting, no Google adwords, in fact NOTHING that would traditionally be called 'marketing'.

Yet, with these four lessons alone, my students often change their entire business in that first month and start to attract better quality, higher paying clients as a result.

You could do exactly the same

You really could.

This isn't exactly rocket science after all.

In fact, it's nothing more than working from the principles that every single super-successful on the planet works from.

You could too.

Either by yourself starting today or by popping over to find out more about my Financial Fitness Mentoring Program at www.personaltrainersuccessacademy.com/mentor.pdf

Sure, it's not cheap but then again, when was the last time you quadrupled your income in 6 months?

Don't worry, I'm not 'selling' this program so you won't get a hard sell when you read about the program.

Entry is by application only and only to a select group of people who're ready to quantum leap their PT businesses next year.

Are you one of those people?

Who knows!

Go look www.personaltrainersuccessacademy.com/mentor.pdf

To your success

Dax