Wanted: Personal Trainer To Help Me Train... Top Dollar paid

...That's the email you'll never get, yet you still couldn't help but be attracted to the subject line right? : )

Neither will you ever meet someone who went to Google, and typed in 'Wanted: Personal trainer to stand by treadmill, have pleasant conversation with and count to 10 a lot'.

And you certainly won't meet the person who type in 'Workout Wanted'

I know, I know, this is obvious right?

So why am I bringing it up?

Well, over the last couple of weeks as I've been putting together the
12 days of fitness , I've had the opportunity to look at the websites of literally hundreds of personal trainers who have told me that they're having trouble filling their lists, getting new clients and charging what they're worth.

They tell me that they're great trainers, have a lot to offer and yet, well, they never get the breaks they're hoping for.

They tell me that it's harder in 'their town'.

That people think differently where they come from.

That people won't spend the same kind of money where they live.

Know what I think?

That's B.S!

I know it is because I work with people from all over the world who live in towns just like 'their town' and after next to no time they're charging more, working less and earning serious incomes.

I know because I sell my goal achievement books to literally every corner of the world to people who shouldn't even be able to afford them... but they do. (I've sold books in Nepal, Tajikistan, Afghanistan and Timbuktu... seriously!).

I know because I'm currently the most expensive coach in the UK with my clients paying £130 an hour ($260) to work with me and my mentoring students paying as much as $10,000 a pop to join my mentoring program.

I'm not bragging, that's just the way it is.

I make A LOT of money and I help others make a lot too but not one of those people ever had a client Google them in the way I described at the start of this email... and they never will!

You see, as I looked over the many hundreds of websites I noticed a common 'fatal flaw' in all but a handful of sites I came across.

They were selling the workout. They were selling the process. They were selling the expertise and qualifications of the trainers themselves but rarely (and I'm taking about 12 sites out of over 400) did they say anything about the one thing that made the prospect go to the site in the first place.

NO ONE'S TALKING ABOUT RESULTS!!!

And trust me, that's all that the client is looking for.

It's a bonus that you're a 'nice' person, it's a bonus that you're experiencesd and qualified and it's a bonus that you do kettlebell conditioning, sandbag training or 'functional' training.

It's just a bonus.

They really don't care, you know it and I know it.

What they want to know, plain and simple, is 'what do I get in return for my time, money and effort?'

Tell 'em on your site and you get a hot prospect, tell 'em in person and they're scorching, SHOW them by actually focusing on delivering the result and not just the workout process and they'll be on fire with enthusiasm and won't be able to stop sending you referrals.

Harldy rocket science is it?

So stop waiting for the email that's never coming, instead focus your entire site, your advertising and your training around results and you'll soon see a major difference... even in your town! : )

Truth, joy and love

Dax

P.S - If you want to learn how write more 'results-oriented' marketing materials then take a look at http://www.personaltrainersuccessacademy.com/html/sciad.htm where you can find a step-by-step blueprint for writing winning marketing copy specifically for the PT and fitness market.

Just a suggestion... you could always just write it yourself : )