Why You're Still Struggling In Your Fitness Business

This is nothing new.

You've heard this before.

You've heard 'guru' after guru tell you that you should do this one thing in order to reach that elusive six figures.

You listened, you nodded in all the right places and then you went right back to doing the things you've always done and, surprise, surprise, continued to get the results you've always gotten...

...and you wonder why things aren't getting better!

What am I talking about?

I'm talking about making the transition from technician to leader.

I'm talking about going from trainer to entrepreneur.

I'm talking about being responsible for earning all your income yourself to having other people and other things earn money FOR you.

The trouble is, whilst many people are talking about this in a general kind of way very few are telling trainers EXACTLY what they mean by going from technician to leader... and those that do are charging a lot of money to share the 'secret' that makes this transition possible.

Let's put an end to that today shall we?

Let's look at a few MUST HAVE's necessary in making your transition...

1. Telephone script - Unless you have a 'company way' of answering the telephone and taking enquiries you don't have a reproducable business.

2. Consultation script - Unless you have a 'company way' of running a consultation then you don't have a business.

3. Sales script - Unless you have a 'company way' of making the sales process reproduceable then you don't have a business.

4. Assessment script - Unless you have a 'company way' of assessing new clients you don't have a business

5. Programming script - Unless you have a 'company way' of programming your clients then you don't have a business

6. Nutrition script - Unless you have a 'company way' of advising on nutrition and diet then you don't have a business

7. Coaching script - Unless you have a 'company way' setting goals and targets with your clients then you don't have a business

8. Training Script - Unless you have a 'company way' of running each session from how you warm up to how you stretch to how you apply resistance and cardio training then you don't have a business

But that's not all!

Do you have a script for answering email enquiries, a script for how you and your staff should dress, how they should be paid?

Do you have a script for your marketing targeting the various media, how often you should advertise, how often you should press release, how often you should distribute flyers? Do you know IN ADVANCE which ads you're going to run and when?

Chances are, as you read through the list above you'll have none or very few of the items checked off.

THAT'S why you don't have a six-figure fitness business and that's why six figures are eluding you!

See, you can have the best certifications, the best knowledge base, the best 1 on 1 working relationships with your clients but if you don't have AT LEAST the list above (and there's a bunch more) running well then you don't have a business at all.

You have a job that is 100% dependent upon your physical presence and is unlikely to ever turn into anything more than a personal income.

So please, if you're even slightly serious about making a difference to your clients, your business, your income and you life, then dedicate 1 hour a day for the next 2 weeks and make a commitment to creating your scripts.

Put 'em all in a three ring binder and before you know it, you'll have a company operations manual and the START of a great business.

On the flip side, don't do it and you're stuck in the exact same spot you are right now.

Your choice!

Dax Moy
www.personaltrainersuccessacademy.com

P.S - I don't know ANYONE who's doing really well for themselves who doesn't have scripts for running their business... I know lots of struggling people who don't though!