I'm always talking about taking serious action to fill your bootcamps, studios and lists by any means necessary when you're first getting a new project off the ground, right?
I'm always saying that your first priority should never be on what you GET but on what you GIVE and that, if you give enough, you'll attract everything you need in order to be successful too, don't I?
Well, to illustrate this, tonight I sent out an email, just one, announcing a new program that I'm putting together.
I said I needed guinea-pigs to go through the program for FREE and test it out for me.
I told them I was only accepting 18 people. 12 online and 6 at my London studio.
In return, all they had to do was chronicle their journey, allow me use of their before and after pics and give me a testimonial.
Oh, and be 100% serious about losing 30lb in 30 days : )
Result so far? Over 80 applicant. See for yourself at http://www.dailydoseofdax.blogspot.com and more coming in as we 'speak'.
Not bad, right?
Sure, it'll cost me time and effort but look at what I'm getting in return.
==> A full compliment of 'living' testimonials who will chronicle the results in real time - This will do away with 'before and after' scepticism, don't you think?
==> A whole bunch of people who really want to do the program but won't be selected - Who do you think will be clamoring to get a copy when it goes on sale?
==> 'Buzz' about what I'm doing - Invaluable
==> A reason to contact my lists every single day for 30 days as they watch my guinea pigs go through the program - Do you think they'll be hot for the product after 30 days?
==> 18 live blogs pointing back to my sales page - inbound links are nice, right?
Don't you think this is pretty good?
How could YOU use this?
What could you offer RIGHT NOW that would generate your 'buzz product' or service and get people talking about you?
Forget the up front money and DO SOMETHING right now to grow your business.
It comes down to this; don't expect people to believe that you can do what you say you can do. PROVE it to them... the sooner the better!
Dax Moy
Tuesday, 16 June 2009
Three C-Words That Bring Fitness Business Success
I've not been around much recently as I've had some 'stuff' going on that has been taking up a lot of my time, energy and thought so I've only been dropping in to my blogs and communities occasionally.
Anyway, during my semi-absence, I've had a lot of time to reflect on many things that are important to me and to take stock of my goals, my vision, my purpose and have come to the conclusion that my ability to be, do and have the things I most want in my life is almost limitless.
More than that, I've realised (yet again!) that the same is true for you : )
See, I reckon it comes down to just three questions that we each need to ask ourselves.
Answer them in the positive and success in ANYTHING is 100% guaranteed. I know this is true because everything I've ever applied these 3 questions to has come through and come true for me.
On the flip-side, everything that I've failed to bring about or that I've felt took too long can be put down to the fact that I couldn't (or wouldn't) answer yes to any one of them.
So, what ARE these questions?
Do I have the courage to start?
Simply put, there are many, many things that each and every one of us want from life. Things we want to be, things we want to do, things we want to have. Most of us are fairly clear about these things. We know we want them, right?
Yet somehow, despite all of our talk about what it would be like to have them, how much we're committed to having them and how much having them would change our lives for the better, we take action on very few of them.
Now, it may well be that some of the things we say we REALLY want... we don't. They're just vague wishes and pipe dreams that are unimportant and, because of this, we do nothing about getting them.
Fair enough, we all have these things on our wish lists.
But what about the things we say we REALLY want, feel really strongly about and think about, talk about and dream of all the time? Why is it that many of these things never come to reality for us?
Why is it that we don't even START the process of getting may, if not most of them?
I believe it's because we lack the courage of the pursuit.
By courage, I mean the ability to overcome the fear that has us thinking 'what if I do all this and STILL fail?'
For many of us, it's far, far easier to accept 'failure in advance' where we don't get what we want but we know we won't get it so we don't even try (read that again if it's not clear) than it is to deal with attempting something that we pour our heart into and fail in the attempt.
Many people can't deal with the fear so they lack the courage to even begin.
Those that have the courage to start are a rare breed indeed. They're walkers and not talkers. They take risks, they fall flat on their faces but they learn from each fall and get that little bit further.
Fall enough times and you're a hell of a lot further ahead than those who never even started, right?
QUESTION: What would you try TODAY if you were not afraid?
QUESTION: Where would you START?
Do I have the commitment to finish?
Here's another question we rarely ask ourselves... yet should!
See, as you know, it's only the finishing of something that gets the result.
If I start a website but don't finish it then I have no online business. If I start a diet but don't finish it then I'm still fat, if I start a relationship but don't stick around to make it work then...
Knowing IN ADVANCE that you're committed to the finishing what you start puts you into a completely different orbit than the majority of people.
Most people 'try' too much.
They 'try' to write a book.
They 'try' to start a business.
They 'try' to lose weight.
Trying doesn't cut it.
Ask Yoda, he'll tell you "There is no try, only do"
If you're going to start something then finish it.
Remember, you only get paid for done.
QUESTION: What would happen to your goals if you stopped 'trying' to make them work and committed fully 100% to making them happen?
QUESTION: What would happen if you actually FINISHED working on your most important, most passionate, most inspired goal?
Do I have the clarity of thought to see exactly what I have to get done and the and the will to do it... no matter what?
People lack clarity.
Then, even if they know what they want and say that they're committed to having it, they rarely have a clear picture of what needs to be done to get it.
Worse.
They think they do.
People hold onto paradigms, systems and practices that aren't working for them (and never have, for many) and 'hope' that one day they'll start working better.
They have poor marketing, bad logos, crappy uniforms, poor communications, outdated websites and much, much more yet, instead of thinking clearly and changing what's not working, they remain enshrouded in mental fog and defend their current, underperforming practices.
This makes no sense!
Just as moving forward in your car requires you to take the brakes off, so too does moving forward in life. In fact, if you don't then your life won't move forward at all.
Look, it's not bad to have struggles and trials in your business and your life, that's normal, but if you're still experiencing the exact same struggles that you had 12 months ago, then something is wrong with your strategy and your thinking.
No ifs, no buts.
The only way to change things is... wait for it... to change things.
I know this sounds inane but it's true nonetheless.
You need to change your strategy if you want to change your results and this requires clarity of thought and the will to implement your new thinking... even if those changes are tough at first.
That, or of course, you could keep the groundhog day approach.
QUESTION: What's NOT working?
QUESTION: What's the weakest link in your business and your life?
QUESTION: How do you know?
If you answer these three questions (and each of the sub questions) I guarantee you'll start to experience more improvement in your business and your life faster than ever before.
It doesn't take much to make 'stuff' happen, just apply these 3 C's and you'll see things change immediately.
I know, I live this myself and have seen its power numerous times.
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you're up for 'exposing' your 3 C's here, I'd love to see what you come up with : )
Anyway, during my semi-absence, I've had a lot of time to reflect on many things that are important to me and to take stock of my goals, my vision, my purpose and have come to the conclusion that my ability to be, do and have the things I most want in my life is almost limitless.
More than that, I've realised (yet again!) that the same is true for you : )
See, I reckon it comes down to just three questions that we each need to ask ourselves.
Answer them in the positive and success in ANYTHING is 100% guaranteed. I know this is true because everything I've ever applied these 3 questions to has come through and come true for me.
On the flip-side, everything that I've failed to bring about or that I've felt took too long can be put down to the fact that I couldn't (or wouldn't) answer yes to any one of them.
So, what ARE these questions?
Do I have the courage to start?
Simply put, there are many, many things that each and every one of us want from life. Things we want to be, things we want to do, things we want to have. Most of us are fairly clear about these things. We know we want them, right?
Yet somehow, despite all of our talk about what it would be like to have them, how much we're committed to having them and how much having them would change our lives for the better, we take action on very few of them.
Now, it may well be that some of the things we say we REALLY want... we don't. They're just vague wishes and pipe dreams that are unimportant and, because of this, we do nothing about getting them.
Fair enough, we all have these things on our wish lists.
But what about the things we say we REALLY want, feel really strongly about and think about, talk about and dream of all the time? Why is it that many of these things never come to reality for us?
Why is it that we don't even START the process of getting may, if not most of them?
I believe it's because we lack the courage of the pursuit.
By courage, I mean the ability to overcome the fear that has us thinking 'what if I do all this and STILL fail?'
For many of us, it's far, far easier to accept 'failure in advance' where we don't get what we want but we know we won't get it so we don't even try (read that again if it's not clear) than it is to deal with attempting something that we pour our heart into and fail in the attempt.
Many people can't deal with the fear so they lack the courage to even begin.
Those that have the courage to start are a rare breed indeed. They're walkers and not talkers. They take risks, they fall flat on their faces but they learn from each fall and get that little bit further.
Fall enough times and you're a hell of a lot further ahead than those who never even started, right?
QUESTION: What would you try TODAY if you were not afraid?
QUESTION: Where would you START?
Do I have the commitment to finish?
Here's another question we rarely ask ourselves... yet should!
See, as you know, it's only the finishing of something that gets the result.
If I start a website but don't finish it then I have no online business. If I start a diet but don't finish it then I'm still fat, if I start a relationship but don't stick around to make it work then...
Knowing IN ADVANCE that you're committed to the finishing what you start puts you into a completely different orbit than the majority of people.
Most people 'try' too much.
They 'try' to write a book.
They 'try' to start a business.
They 'try' to lose weight.
Trying doesn't cut it.
Ask Yoda, he'll tell you "There is no try, only do"
If you're going to start something then finish it.
Remember, you only get paid for done.
QUESTION: What would happen to your goals if you stopped 'trying' to make them work and committed fully 100% to making them happen?
QUESTION: What would happen if you actually FINISHED working on your most important, most passionate, most inspired goal?
Do I have the clarity of thought to see exactly what I have to get done and the and the will to do it... no matter what?
People lack clarity.
Then, even if they know what they want and say that they're committed to having it, they rarely have a clear picture of what needs to be done to get it.
Worse.
They think they do.
People hold onto paradigms, systems and practices that aren't working for them (and never have, for many) and 'hope' that one day they'll start working better.
They have poor marketing, bad logos, crappy uniforms, poor communications, outdated websites and much, much more yet, instead of thinking clearly and changing what's not working, they remain enshrouded in mental fog and defend their current, underperforming practices.
This makes no sense!
Just as moving forward in your car requires you to take the brakes off, so too does moving forward in life. In fact, if you don't then your life won't move forward at all.
Look, it's not bad to have struggles and trials in your business and your life, that's normal, but if you're still experiencing the exact same struggles that you had 12 months ago, then something is wrong with your strategy and your thinking.
No ifs, no buts.
The only way to change things is... wait for it... to change things.
I know this sounds inane but it's true nonetheless.
You need to change your strategy if you want to change your results and this requires clarity of thought and the will to implement your new thinking... even if those changes are tough at first.
That, or of course, you could keep the groundhog day approach.
QUESTION: What's NOT working?
QUESTION: What's the weakest link in your business and your life?
QUESTION: How do you know?
If you answer these three questions (and each of the sub questions) I guarantee you'll start to experience more improvement in your business and your life faster than ever before.
It doesn't take much to make 'stuff' happen, just apply these 3 C's and you'll see things change immediately.
I know, I live this myself and have seen its power numerous times.
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you're up for 'exposing' your 3 C's here, I'd love to see what you come up with : )
Thursday, 28 May 2009
A Preponderance Of Proof (AKA How To Make TONS More Cash From Your Fitness Business)
For those of you who are not sure whether or not to join the upcoming mentoring program I thought I'd give you a little snapshot of what others have accomplished and what that $10,000 buys you.
If you're interested then read on, if not, you don't need to : )
************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better
I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.
I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.
Thank you for that one little e mail you sent, which has really changed everything in my business!"
Zach Even-Esh
Underground Strength Coach
****************************************************
****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.
Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.
The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!
I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…
At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!
My current situation is very different.
I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.
I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.
Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"
David Osgathorp
www.aayou.co.uk
******************************************
******************************************
"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.
I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!
When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.
I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.
When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."
John Limpus
******************************************
******************************************
"DAX, you have been an inspiration to me and my personal training business!
Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.
Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.
Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.
From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!
I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.
I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!
Daxs' knowledge on marketing ideas has helped me sky rocket my business.
I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.
I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!
Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!
Daxs course is worth every penny.
I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.
I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.
Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.
I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"
Jamie Lloyd
*****************************************
*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!
This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.
To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!
I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!
Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.
It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "
Tim Goodwin
MYFITGEEK.COM
*****************************************
*****************************************
“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.
I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!
The branding of my name has been huge AND I have only scratched the surface.
I had the Bn commander of the USMC Infantry School of training come in today to train with me.
He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”
In Strength,
Jerry
***************************************
***************************************
There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.
I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.
I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.
If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.
I won't lie to you, it's a lot of work.
You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.
More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.
But yes, it's a good bit of money.
I make no apologies for that. It's more than worth it.
Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )
Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )
To your success!
Dax Moy
Fitness Marketing Made Simple
If you're interested then read on, if not, you don't need to : )
************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better
I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.
I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.
Thank you for that one little e mail you sent, which has really changed everything in my business!"
Zach Even-Esh
Underground Strength Coach
****************************************************
****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.
Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.
The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!
I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…
At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!
My current situation is very different.
I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.
I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.
Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"
David Osgathorp
www.aayou.co.uk
******************************************
******************************************
"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.
I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!
When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.
I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.
When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."
John Limpus
******************************************
******************************************
"DAX, you have been an inspiration to me and my personal training business!
Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.
Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.
Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.
From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!
I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.
I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!
Daxs' knowledge on marketing ideas has helped me sky rocket my business.
I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.
I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!
Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!
Daxs course is worth every penny.
I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.
I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.
Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.
I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"
Jamie Lloyd
*****************************************
*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!
This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.
To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!
I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!
Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.
It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "
Tim Goodwin
MYFITGEEK.COM
*****************************************
*****************************************
“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.
I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!
The branding of my name has been huge AND I have only scratched the surface.
I had the Bn commander of the USMC Infantry School of training come in today to train with me.
He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”
In Strength,
Jerry
***************************************
***************************************
There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.
I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.
I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.
If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.
I won't lie to you, it's a lot of work.
You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.
More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.
But yes, it's a good bit of money.
I make no apologies for that. It's more than worth it.
Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )
Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )
To your success!
Dax Moy
Fitness Marketing Made Simple
A Preponderance Of Proof For Fitness MARKETING sUCCES
For those of you who are not sure whether or not to join the upcoming mentoring program I thought I'd give you a little snapshot of what others have accomplished and what that $10,000 buys you.
If you're interested then read on, if not, you don't need to : )
************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better
I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.
I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.
Thank you for that one little e mail you sent, which has really changed everything in my business!"
Zach Even-Esh
Underground Strength Coach
****************************************************
****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.
Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.
The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!
I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…
At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!
My current situation is very different.
I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.
I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.
Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"
David Osgathorp
www.aayou.co.uk
******************************************
******************************************
"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.
I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!
When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.
I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.
When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."
John Limpus
******************************************
******************************************
"DAX, you have been an inspiration to me and my personal training business!
Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.
Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.
Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.
From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!
I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.
I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!
Daxs' knowledge on marketing ideas has helped me sky rocket my business.
I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.
I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!
Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!
Daxs course is worth every penny.
I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.
I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.
Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.
I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"
Jamie Lloyd
*****************************************
*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!
This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.
To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!
I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!
Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.
It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "
Tim Goodwin
MYFITGEEK.COM
*****************************************
*****************************************
“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.
I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!
The branding of my name has been huge AND I have only scratched the surface.
I had the Bn commander of the USMC Infantry School of training come in today to train with me.
He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”
In Strength,
Jerry
***************************************
***************************************
There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.
I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.
I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.
If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.
I won't lie to you, it's a lot of work.
You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.
More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.
But yes, it's a good bit of money.
I make no apologies for that. It's more than worth it.
Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )
Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )
To your success!
Dax Moy
Fitness Marketing Made Simple
If you're interested then read on, if not, you don't need to : )
************************************************
"hey brother, my release of my public domain project has been super, so thank you soooooo very much Dax for urging me to promote better
I had several thousand plus $$ days, which was a rarity before this, but my first 2 launch days grossed near $ 6 k, netted around $ 4 k.
I'm loving it and really feel like I'm grasping who I am and what I am w/my products and who I am about.
Thank you for that one little e mail you sent, which has really changed everything in my business!"
Zach Even-Esh
Underground Strength Coach
****************************************************
****************************************************
"I’ve been on Dax’s mailing list for a while and have always enjoyed reading what he has to say on numerous subjects. I starting looking in to what he did a bit more and went along to a few of his workshops and bought a few e-books and was really impressed with everything he told me.
Prior to the mentor programme I had approached a number of trainers with their own studio’s to try to pick their brains but no one seemed too keen to share anything with me. When I first heard about the mentor programme I’d just opened my own studio with little idea of how I was going to make it work. I needed direction and Dax was the obvious person for me to learn from.
The cost of the course was a big concern to me as I was barely surviving at time and so it hit me pretty hard to invest in it but at the same time made me determined to get as much as possible out of it. The time commitment was also an issue. When I started I was doing around 40 hours a week of personal training and trying to run my studio!
I knew it would be worth the time and money and that it would change the way I work but I didn’t realize how much…
At the start of the programme I was training clients all day every day. I worked 7 days a week and I was still struggling to pay the bills!
My current situation is very different.
I now do 15 hours of personal training a week max. I have 4 other trainers that work for me as well as 4 class teachers and 2 therapists and I have an extension to my studio due to be completed next month and I have the time to work on new ideas to constantly take my business forward. My business turnover is now 6 times as much as when I began the programme and my business has the direction I was badly in need of a year ago.
I cannot recommend this programme highly enough. My business has changed a massive amount as a result of implementing Dax’s advice. I now believe I can take my business wherever I wish to go with it and my earning potential is more than I believed possible 12 months ago.
Believe me, your return on the investment in this course will be at least 10 times if you take action on what you will be taught. Don’t tell yourself you can’t afford it. I couldn’t afford it but I scraped the money together and haven’t looked back. – You can’t afford to not do it!"
David Osgathorp
www.aayou.co.uk
******************************************
******************************************
"I have recently reviewed my progress over the past six months and have been pleasantly surprised by the results.
I have established a £1000 per week personal training business from scratch in less than three months, increased the amount of enjoyment I get from my clients by 1000% and am planning a six week break next year to celebrate my business doing the same profit without me being there!
When I look back at the difference between this period of my business and previous years it is not because I have worked harder. Nor because I know any more about health and exercise. Quite simply the investment I have made in Dax’s Mentoring course has given me the confidence, contacts and tools to start getting the money and recognition I deserve from the hours of work I am putting in. Not only that but I also have the knowledge and confidence to build a business that can survive on it’s own rather than rely so heavily on me.
I spent years investing money in books or DVD’s that only gave me part of the answers I was looking for. I can only say to other trainers, take the plunge, if you seriously want your business to succeed you need to invest serious time and money in a training programme that gets results. Dax’s course does that and truly will repay the money you invest in it ten fold.
When I look back at the growth I have achieved in the past few months and the changes I have made the biggest change was investing the money and time in Dax’s mentoring."
John Limpus
******************************************
******************************************
"DAX, you have been an inspiration to me and my personal training business!
Just when I thought that being a one man band personal trainer was becoming tough and just grabbing onto any old client just to make ends meet I have totally transformed everything.
Since beginning the Financial Fitness Program Daxs' influence has been phenomenal.
Right from the very start the weekly calls have given my business a total shake up. Dax has helped me become my own ambassador for my own company and its not over yet.
From being a £45 trainer that just relied on any old client coming through the mill and sort of trying hard to find new ones, I have become so busy that I have increased my rates to £55 an hour. I have even developed a unique niche that brings in more clients than ever.....I have no time to train new ones!
I am now getting paid for every assessments where as before I used to give give give and get nothing in return. So I now get paid £100 for every assessment and don't get any strange looks.
I have totally transformed my consultation, assessments, client review, website, programs, brand stretegy and more!!! . Not to mention my marketing!
Daxs' knowledge on marketing ideas has helped me sky rocket my business.
I now run 2 bootcamps and am now running my own workshops and even gonna develop a separate company to my personal training business.
I wake up every day and am still taking action. Daxs weekly calls have made me become more organised with my time, business and my life!
Within 3 months I have been on holidays twice! I have never done this before. Barbados and Greece. Usually I only go away 1 x a year and still that means any late deal. Bring on Australia!
Daxs course is worth every penny.
I have even cleared my credit card bill that seemed like an uphill struggle before starting the course.
I have even been contacted by other trainers and am now helping them with new training ideas and concepts to help them succeed aswell.
Despite having to rethink and reinvent the wheel for my business the 6 months mentoring with Dax has been exciting, hard work and definately rewarding.
I feel that I am a different person and trainer than I was 6 months ago and am looking forward to developing my own website and my own kettlebell and working with my new trainers over the next 6 months!"
Jamie Lloyd
*****************************************
*****************************************
"Since first coming on the course 18 months ago, the change in my business has been immense. In the first 12 months, i went from a part time disorganised business which earnt me very little in terms of a sustaining income to a full time business with a intern trainer taking on clients, multiplying my income by 4!
This year, i have gone on to having a waiting list for both my own and my other coaches appointment book, but still only taking clients for four 7 hour days a week. I have increased my monthly income by 30% in the last 4 months with the creation of an incredibly popular group training program. From September I will be running a new Intern training program to bring on at least 2 new coaches to join my team, finishing a couple of new information products, as well as inducting a few trainers to run the group training workouts leaving me more time to work on my business.
To be honest most of this would not be worth it if it wasn't for the type of clients I choose to work with. I consistently attract better performing, better paying and happier clients, and all this despite more than doubling my fees!
I see myself now at phase 2 of my development, now with many systems in place, and more coaches joining me, I see this next 12 months as the opportunity to build a true business that works for me rather than the other way around!
Yes there has been some difficult times, where I did not know which way was up, but the books I have read and the advice I have taken on board from the mentor program has allowed me to come through these times stronger and better prepared for the future.
It is impossible to say which part of the Mentor program has given me the most benefit, it is not JUST the marketing, or the system building, or the mindset, it really is the complete mentoring program. "
Tim Goodwin
MYFITGEEK.COM
*****************************************
*****************************************
“One coaching call with Dax Moy and my business plan was back on track. Ten months later and I have a 6 figure freight train.
I gotta thank you again for all of your mentorship; not a day goes by when I don’t use something you taught me or I talk about you – and I’ve only begun!
The branding of my name has been huge AND I have only scratched the surface.
I had the Bn commander of the USMC Infantry School of training come in today to train with me.
He was told that there was only one place he needed to train in DC; “With Jerry Hill and his Crew ”
In Strength,
Jerry
***************************************
***************************************
There's a lot more (and if you're a past or present mentoring student and wish to add or amend then feel free) and none of these are tampered with in any way.
I just wanted to show you what my students have achieved and what they continue to achieve with the guidance of the program.
I love teaching it, I love seeing my students go on to amazing success and I love the idea of helping more of you to do the same.
If you want to know more about the program get on over to www.personaltrainersuccessacademy.com/mentor.asp and check out the program.
I won't lie to you, it's a lot of work.
You've got to want the success REAL bad and be willing to follow the guidance you're given, but, as these guys show, the program works and works VERY well to help people get more of what they want.
More money, more time off from work, passive revenues, multiple sources of income, money hitting your account even when you're on vacation? It's all covered in the program.
But yes, it's a good bit of money.
I make no apologies for that. It's more than worth it.
Besides, the amount is scary enough that you're FORCED to take action on what you learn. No $29.99 ebook will ever get you to do that, right? You've tried it already : )
Listen, check out the page at www.personaltrainersuccessacademy.com/mentor.asp and see what it's all about. If you want to know more then hey, ask... I'm right here : )
To your success!
Dax Moy
Fitness Marketing Made Simple
Wednesday, 27 May 2009
New Fitness Professional Mentoring Program About To Start!
Well, the start of this year has been absolutely crazy for me with trips to Egypt, Bootcamp in Thailand, a new mentor program, the re-write of The MAGIC Hundred, delivery of two KCA courses, the relaunch of FIT system Training and also the soon-to-be-launched International Association Of Master Personal Trainers.
On top of that I've created several new programs that I'll soon be launching for both the public and the industry and have been advising several high profile fitness celebrities on their product launches.
So yep, I've been pretty busy : )
So busy in fact, that my 2nd mentoring program of the year is long overdue!
I meant to start it in March and here we are, already approaching June so yes, I'm waaaay behind : )
Anyway, no more.
The program will be starting in just a few weeks and so I'm inviting anyone who's SERIOUS about working with me for a year to apply for one of the remaining 9 places (3 are filled already) I have available.
When I say 'serious' I mean VERY serious with a capital 'S'.
Those selected for one of the 12 places I'm offering must be in a position where they're HUNGRY for success in their business, their career and their lives in general and are willing to take an exceptional approach to making things happen at an accelerated pace both on and offline.
The program is high intensity, requires a lot of effort from all participants but generates incredible levels of success for all who go complete it.
But I won't lie to you. You'll find much of it difficult as it'll require a complete change of mindset and taking action on many things that may at first make you uncomfortable (nothing illegal, underhand or immoral : )
And it's not cheap either, in fact, at $10,000 it's the most expensive coaching program of its type in the world (Though you don't have to pay it all at once, I have a monthly plan).
That said, I've NEVER had a person go through the program and not benefit above and beyond the money they spent with me.
My students, including Zach Even-Esh, Josh Henkin, Tim Goodwin and many others have already gone on to earn over 6 figures from my coaching with many of the others writing successful online products, completely turning around their offline businesses, opening studios and much, much more.
Anyway, this is starting to feel a little salesy and I want to keep away from that, so let me just tell you that if you want to know more about the program and find out how you can apply (yes, this is application only) then visit www.personaltrainersuccessacademy.com/mentor.asp and find out if it's for you.
The cost may put you off, the 10 hours a week you'll need to spend ON your business and not IN it may put you off or maybe it's just the thought of me poking my nose into your business twice a week for a year, but if you can see past those things and really want to turn your business around then seriously think about applying.
You won't be sorry : )
Dax
P.S - If you're just looking for an online coach then I'm probably not your man. I love coaching, I love coaches and I love working with people who still want to work face to face with their clients.
I'll help you to become seriously successful BOTH online AND off with your own products, systems, courses, seminars, articles, books, videos etc but I'm not really looking for people who just want a crash course in internet marketing, google adwords or SEO.
You'll get ALL of that with me, but only when the time is right.
So if you want that NOW then go buy a book... much cheaper : )
On top of that I've created several new programs that I'll soon be launching for both the public and the industry and have been advising several high profile fitness celebrities on their product launches.
So yep, I've been pretty busy : )
So busy in fact, that my 2nd mentoring program of the year is long overdue!
I meant to start it in March and here we are, already approaching June so yes, I'm waaaay behind : )
Anyway, no more.
The program will be starting in just a few weeks and so I'm inviting anyone who's SERIOUS about working with me for a year to apply for one of the remaining 9 places (3 are filled already) I have available.
When I say 'serious' I mean VERY serious with a capital 'S'.
Those selected for one of the 12 places I'm offering must be in a position where they're HUNGRY for success in their business, their career and their lives in general and are willing to take an exceptional approach to making things happen at an accelerated pace both on and offline.
The program is high intensity, requires a lot of effort from all participants but generates incredible levels of success for all who go complete it.
But I won't lie to you. You'll find much of it difficult as it'll require a complete change of mindset and taking action on many things that may at first make you uncomfortable (nothing illegal, underhand or immoral : )
And it's not cheap either, in fact, at $10,000 it's the most expensive coaching program of its type in the world (Though you don't have to pay it all at once, I have a monthly plan).
That said, I've NEVER had a person go through the program and not benefit above and beyond the money they spent with me.
My students, including Zach Even-Esh, Josh Henkin, Tim Goodwin and many others have already gone on to earn over 6 figures from my coaching with many of the others writing successful online products, completely turning around their offline businesses, opening studios and much, much more.
Anyway, this is starting to feel a little salesy and I want to keep away from that, so let me just tell you that if you want to know more about the program and find out how you can apply (yes, this is application only) then visit www.personaltrainersuccessacademy.com/mentor.asp and find out if it's for you.
The cost may put you off, the 10 hours a week you'll need to spend ON your business and not IN it may put you off or maybe it's just the thought of me poking my nose into your business twice a week for a year, but if you can see past those things and really want to turn your business around then seriously think about applying.
You won't be sorry : )
Dax
P.S - If you're just looking for an online coach then I'm probably not your man. I love coaching, I love coaches and I love working with people who still want to work face to face with their clients.
I'll help you to become seriously successful BOTH online AND off with your own products, systems, courses, seminars, articles, books, videos etc but I'm not really looking for people who just want a crash course in internet marketing, google adwords or SEO.
You'll get ALL of that with me, but only when the time is right.
So if you want that NOW then go buy a book... much cheaper : )
Monday, 25 May 2009
Will You Marry Me? (The Key To Personal Training Success)
Over the last couple of years I've dedicated a lot of time to doing appraisals of the marketing materials that much of the Personal Training industry is currently using in an effort to gain a better understanding of why so many trainers are still seriously struggling to grow their businesses.
I've looked at thousands upon thousands of web pages, blogs, brochures and all the other paraphernalia associated with 'getting clients' and to be honest, I've been shocked at what I found.
You see, with the almost unlimited resources available to personal trainers today, I expected to find marketing materials that would capture my imagine, tantalise me, persuade me and get me to think 'Wow, that sounds great, where do I sign up?'
But that wasn't the case at all.
In fact, those sites were so few and far between that I can count them on one hand.
No, there was one theme that kept on coming through again, and again and again and it can be summed up in four words. Will - You - Marry - Me? (Yes, I know that sounds a little strange but bear with me...)
You see, most of the sites I looked at were the marketing equivalent of a stranger walking up to you in a bar and asking "Will you marry me?"
No pre-amble, no (as we say in the UK 'chat up lines') or anything else.
Now I don't know what it's like where you come from but in pretty much ANYWHERE on the planet this approach is likely to get, you at the very least, some strange looks and an answer in the negative and, in many places a slap in the mouth and a sentence ending in 'off'!
If, on the other hand, you strike up a friendly conversation, build some rapport, go on a few low-key, no-commitment dates, build trust and develop a relationship and THEN ask the same question then your chances are MUCH higher that you'll get the 'Yes' that you're hoping for right? (Sure, you might still get a No but probably not the slap)
Well, marketing is no different!
Especially the marketing of your PT services where the development of a long-term relationship of trust is both desired and required...
And yet, as I said, MOST Personal Training websites just dive straight in there with the proposal.
No wonder most of 'em aren't producing results and attracting clients!
Where are the dates?
Where's the trust?
Where's relationship development?
(Now you really think I've gone mad, after all, this is just a website we're talking about here!)
The thing is, if you really want your marketing to work, to truly attract the clients that you're absolutely committed to working with, the people that you're passionate about, the people who respect your profession, your advice and your time and the people who're more than happy to pay you every penny that you're worth, then you've got to stop with the 'wham bam thankyou ma'am' approach (Yep, I know it's a bit crude but in all honesty, this is what most marketing is) and take your prospects on a few dates.
What do I mean?
For a start, show them the town.
YOUR town.
Give them the guided tour of your services, your systems, your techniques.
Use words that are meaningful and demonstrate caring and professionalism rather than 'At Jimmy-Joe-Bob's Personal Training Centre we focus on functional training...." This means nothing. instead speak to them about THEM.
Talk about the problems they are facing, the struggles they've had and their most desired goals and dreams rather than boring them to death with you, your certifications and how long you've been in business.
Shower them with gifts.
Everyone loves presents. In fact, there is no quicker way to show a person that you care than by giving them something that they want, like and can enjoy owning.
Do you give sample diets, workouts, e-books, reports, audios, videos... all of the above?
If you're not then you're really missing out on the chance to develop some high quality 'bonding time' with your prospective clients.
Why?
Well it's obvious!
Only friends give gifts don't they?
If you're continuously giving gifts then you MUST be a friend right? And (this is SUPER important) if those gifts are high quality, valuable and well thought out presants then you'll be considered a very good friend indeed.
Earn Their Trust
Gifts or no gifts, trust isn't earned overnight.
You've got to show consistency of intent before you're trusted by anyone. (In fact, very often those who shower us with gifts 'too soon' are often viewed with distrust)
So it's no good offering a free report and then sending an email 5 minutes later trying to sell something.
It's no good presenting a free audio program where all the way through it you're simply trying to pitch a product.
You lose trust... fast!
People say 'I knew they were after something!' and they switch off to the value of your gifts, leaving you unappreciated and friendless.
So be consistent.
Give away more than you ask for.
Offer more than you're trying to take.
In short, provide service, outstanding service, and you'll gain their trust. That way, when you ask for their 'hand' the chances of getting a 'yes' will be that much greater.
To your many successful dates!
Dax Moy
Fitness Marketing Made Simple
www.personaltrainersuccess.ning.com
Tuesday, 19 May 2009
The 6 Immutable Laws of Advertising
Well, I'm officially back from Thailand supercamp and getting back into the flow of work here in the UK (rain and all!) and have been reflecting on all that my students accomplished over the 10 days.
It was pretty amazing really, I can tell you!
On average, they completed well over 100 pages of ebook material (not just banks of pictures either but REAL writing), over 40 exercise videos, websites, salesletters, workout templates and much, much more.
Like I said... amazing!
But as I think about it, the area they ALL seemed to struggle on the most, the area they needed the most help with was writing the salescopy. They found it pretty difficult in most cases.
I understand why.
As fitness professionals we don't like to come across pushy or salesy yet most of the copywriting in fitness products is exactly that. Hundreds of testimonials, hundreds of bonuses (many not even related to making the product better) and a whole bunch of 'pushiness in print' that trainers just feel uncomfortable writing. And it shows!
The result of all this copycat marketing is that they create products that are good, produce websites that are expensive and time consuming to build and then go about setting up a launch that... well... never really lifts at all.
Many ebook authors tell me that they've sold fewer than 20 books over a 3 year period with someone recently confessing he'd only sold 3.
So it's clear that how most fitness professionals are marketing their products is wrong.
So what can you do about it?
Well, a good start would be to go back to the old masters like advertising genius Bruce Barton who is widely hailed as the most influential copywriter of all time. Bruce's systems and techniques for writing sales copy are still taught today yet often forgotten in the fitness industry because we spend our time looking for 'new' ways to sell rather than focusing on what did, what is and what always will work.
Bruce Barton called them the 6 immutable laws of marketing... learn them, apply them and you'll see your own products and services sell like crazy. I know I do!
1. The Theme: Should be based on two principles -- a man's interest in himself and his interest in other people.
2. Interesting Headlines: "Nobody was more surprised than I," said Bruce, "when 'The Man Nobody Knows' became a best-
seller; the title is what sold the book."
3. The Visualization.
4. The Copy: The introduction can almost always be eliminated. Copy should fit space. "I never write a piece of copy to this day without counting words," he said.
5. Adjectives: When you finish, go back and cut out all the adjectives.
6. A Purpose: Never write an ad without the idea that something is going to happen -- what do we want the reader to do? Remember the power of a direct command. Don't say, "If you would like this beautiful booklet, we will be glad to send it." Say, "Sit down right now and fill in this coupon."
“In good times people want to advertise, in bad times, they have to."
– Bruce Barton
Use Barton's formula for writing killer copy today and see the difference for yourself.
To Your Success!
Dax Moy
www.personaltrainersuccessacademy.com
It was pretty amazing really, I can tell you!
On average, they completed well over 100 pages of ebook material (not just banks of pictures either but REAL writing), over 40 exercise videos, websites, salesletters, workout templates and much, much more.
Like I said... amazing!
But as I think about it, the area they ALL seemed to struggle on the most, the area they needed the most help with was writing the salescopy. They found it pretty difficult in most cases.
I understand why.
As fitness professionals we don't like to come across pushy or salesy yet most of the copywriting in fitness products is exactly that. Hundreds of testimonials, hundreds of bonuses (many not even related to making the product better) and a whole bunch of 'pushiness in print' that trainers just feel uncomfortable writing. And it shows!
The result of all this copycat marketing is that they create products that are good, produce websites that are expensive and time consuming to build and then go about setting up a launch that... well... never really lifts at all.
Many ebook authors tell me that they've sold fewer than 20 books over a 3 year period with someone recently confessing he'd only sold 3.
So it's clear that how most fitness professionals are marketing their products is wrong.
So what can you do about it?
Well, a good start would be to go back to the old masters like advertising genius Bruce Barton who is widely hailed as the most influential copywriter of all time. Bruce's systems and techniques for writing sales copy are still taught today yet often forgotten in the fitness industry because we spend our time looking for 'new' ways to sell rather than focusing on what did, what is and what always will work.
Bruce Barton called them the 6 immutable laws of marketing... learn them, apply them and you'll see your own products and services sell like crazy. I know I do!
1. The Theme: Should be based on two principles -- a man's interest in himself and his interest in other people.
2. Interesting Headlines: "Nobody was more surprised than I," said Bruce, "when 'The Man Nobody Knows' became a best-
seller; the title is what sold the book."
3. The Visualization.
4. The Copy: The introduction can almost always be eliminated. Copy should fit space. "I never write a piece of copy to this day without counting words," he said.
5. Adjectives: When you finish, go back and cut out all the adjectives.
6. A Purpose: Never write an ad without the idea that something is going to happen -- what do we want the reader to do? Remember the power of a direct command. Don't say, "If you would like this beautiful booklet, we will be glad to send it." Say, "Sit down right now and fill in this coupon."
“In good times people want to advertise, in bad times, they have to."
– Bruce Barton
Use Barton's formula for writing killer copy today and see the difference for yourself.
To Your Success!
Dax Moy
www.personaltrainersuccessacademy.com
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