A couple of days ago I told you how I managed to quadruple my opt ins and sales at my fitness marketing website by changing from a 'soft' opt-in to a forced opt in process.
In case you can't remember what that means, it's simply that my 'home page' is a brief intro to the site and what you'll get when you sign up followed by a sign in box that they MUST go through in order to learn more.
They have a simple choice at this point; opt in or leave. There's no window shopping.
Now, many of the students on my Mentoring and Coaching Program are initially very worried when they hear about this. In fact, they're terrified!
"If I force the opt in won't I just annoy people and they'll leave?"
The short answer is, yes.
Yes, you'll have some people quit, leave and go elsewhere having felt frustrated that they couldn't learn more.
But these people weren't serious contenders for your services or products anyway. After all, if they wouldn't give you their opt in info, how likely are they to give you their credit card info?
Not very, right?
So stop panicking and freaking out about what doesn't matter. The truth is, forced opt in will improve both the size AND the quality of your mailing list almost s soon as you start using it.
Now, I promised a new tip didn't I?
How about another one that increased my opt ins by 400% plus?
Well, long before I used forced opt in I started to use a strategy that I'd seen many of the top internet marketers using for their products on their own sites. It was a simple ideas and one that made lots of sense to me at the time, but one which no-one in fitness seemed to be using. Not for their products and certainly not for their PT services.
So, contrarian that I am, I used this technique on my personal training website and 'Hey Presto!' not only did my subscriptions go up for my newsletter, but the telephone rang more often too. MUCH more often!
Whenever I spoke to my new prospects about what it was that made them come to me they all indicated this one thing as a major part of their choosing to hire my company.
What was it?
Putting a personal audio message on my site.
Just saying Hi, welcoming people and telling them what they can expect as they work through the pages made all the difference.
You see, as I always tell my students, people buy people they don't buy into websites, technology, ebook reports or anything else, they buy into developing a relationship with you, getting to know you, getting to like you and learning to trust you.
Your voice on a site makes you real.
It starts off the know, like, trust cycle that much faster.
It puts power, passion and promise into the lifeless written words on your pages.
It helps people to connect.
And connect they do... in droves!
Yet, y'know, as I look at trainers websites today I have a hard time finding more than a handful with any attempt at using audio on their sites. Those guys are usually already on six figures a year too.
Coincidence?
I don't think so!
The power of audio is not to be underestimated, I promise you. Add it to your site today and see for yourself what results it brings. You'll be astounded.
Here's my favorite audio generation site. I love it because you can get on the phone (or upload via the web), record a message and immediately pick up the code and paste it into your site so that within less than a minute you can have a voice message.
You can use it for client testimonials too. Just imagine, their own 'live' voice on your website telling people how great you are.
Couldn't hurt sales could it?
I promise you, combine forced opt in with audio on your site and you'll see an increase in signups and conversion to sales like you wouldn't believe.
Get it done! : )
Dax Moy
www.personaltrainersuccessacademy.com
P.S - In the interests of full transparency I want to tell you that the links to the audio service are my affiliate codes so I stand to gain financially by your purchasing it (doesn't cost you a penny more). But that's not why I'm promoting it. Besides, you can just cut off my affiliate link if you'd rather I didn't get anything....
But I really think you should try the service on your site. Even if for just a month. If it does a tenth of what it did for me you'll be smiling...
Tuesday, 28 October 2008
Monday, 27 October 2008
Have Your Say About Guaranteed Personal Training
I just got this excellent email response to my 'Do you have the balls?' post about guaranteeing results from fellow fitness philosopher Christopher Warden and wanted to share it with you all both to demonstrate how to put together a classy and well thought out argument (as Christopher has) and to fill you in on my own beliefs and rationale for taking the viewpoint I have....
"Dear Dax,
Let me preface this first by saying that I appreciate that your writing on PTSA is targeteted to fitness professionals, and so I'm sure this context leads you to write in a different tone, with different points of emphasis, than if you are writing to prospective clients.
You wrote a blog post a few weeks ago about your attempt to transform the fitness industry by challenging the big clubs to offer a "money back guarantee." I think there's an incredibly valid reason for the guarantee: it holds the professional accountable, while encouraging a flood of business because prospective clients feel they have nothing to lose and everything to gain.
But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?
Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.
Your challenge to the fitness industry is incredibly admirable. At the very least, it pushes us to be "ballsy enough" to be better for our clients. Guarantees in our business should be a given. I simply think we've got to be careful about the time constraints we put on change, in light of the variety of (unhealthy) clients we work with on a regular basis.
Your thoughts?
All the best to you as you begin your week!
Sincerely,
Christopher Warden "
What great points!
I love it when someone challenges me and my thinking in this way and makes me have to make my position clearer. It's better all round for everyone, right?
So here's my take on this.
But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?
There are a couple of questions here and more than a few answers to them : )
First, I think that you're right... there is the possibility of focusing on the end result rather than than the means. But that's not necessarily a bad thing, my friend.
I think that many coaches and trainers get far too caught up in their methodology and often forget what the sessions are supposed to be about... providing and end result!
I'm not really certain we have to 'justify' anything, my friend. I think all methodologies have merit, they all work to different degrees and for different timescales on different people and so, naturally, a good coach will find themselves using a vast array.
However, that said, I believe that the methods applied should be based on principles that are unchanging rather than based upon fads or personal preference.
With nutrition, the PRINCIPLE is clean, organic, wholesome foods. The METHODS may include high protein, low protein, high calorie, l9ow calorie etc.
With exercise the PRINCIPLE progressive overload. The methods are straight sets, supersets, EDT, superfast, superslow etc
The coach can and MUST choose the method that based upon kowledge, skills, ability and experience make the most sense to both the goal and the individual in front of them at that moment in time.
And, of course, maintaining the over-riding principle of them all; DO NO HARM.
This means simply that the best coaches will apply the principles and methods to their clients in ways that will dramatically accelerate the expected results AND they they can do so with a high degree of predictability.
Second, no, I don't think that speedy results/quick fix are that much of a factor in the obesity epidemic actually. I agree that they ARE a factor, just not as big as many people would have us believe.
No-one is fat BECAUSE they expect fast results. Once they are fat they may become despondant about their training/nutrition because the results aren't coming fast enough but the causal factors of obesity have little if anything (in my opinion) to do with quick fix mentality and far more to do with a contaminated food chain, hypokinetic lifestyles and an overload of environmental, social and endocrine stressors.
Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.
Again, guaranteeing results based upon your experience and expertise puts no-one in danger unless your judgement is completely wrong. In that case it makes sense to improve the overall standard of the profession to the degree that those who cannot predict a result a relegated to positions of lesser reposnsibility and lesser pay... or out of the profession altogether.
A strong stance, I know, but if our years of knowledge, education and experience don't allow us to predict a result in advance then we're simply not good enough at what we do.
Sure, those with specific health restrictions may have different timelines, but we should be able to predict those too... and guarantee them.
As the senior consultant for the UK's very first medical referral scheme I was responsible for taking those with injury, illness, disability and dysfunction through health reintergration programs and managed to get results in every case in timeframes that most people would deem impossible. This included helping long term wheelchair users to be able to walk again.
When I work with these populations now that I'm in private practice, I guarantee my results based upon the findings of my Kinetic Chain Assessment protocols and STILL get the results within the timeframes I promise... and no compromising of safety.
The whole profession should be able to do this and, indeed, my entire staff as well as my peer group within the profession are accomplishing this also.
Why not the rest?
Regarding the comment that quick results don't imply lasting change, I agree with you 100% but they don't imply that they won't last either : )
I know from personal experience that the faster you can show a person an appreciable difference, the more motivated and purposeful they become about both their training and nutrition whereas when improvements seem slow in coming, the predominant thought is 'why did I bother?'
Fast results work in both our and our clients favor and, if used correctly, can serve to bring about lasting change in those we work with.
I think that the biggest thing we need concern ourselves with as an industry and fledgling position is not safety. That should be a given anyway, id you know anything about how the body works at all (I don't 'concern' myself with it because it simply isn't an issue), but rather, how much do the public believe in us and our abilities.
Providing guaranteed results within definite timeframes is a valid positive step in developing that belief and, ultimately, getting the results we're supposed to help people to get.
After all, no-one WANTS a trainer. They WANT the results the trainer is supposed to be able to help them get, right?
Finally, I think that there's a whole scepticism to getting anything quick. You hear people talking negatively about 'get rich quick' schemes all the time. Seems to me that they're saying they'd rather get rich slow... which seems odd to me : )
Get results quick makes great sense both for the client and our own businesses and I for one aim to devote my career to getting better and better at getting the fastest possible results that I an for myself and my clients.
What a great conversation Chris, thanks very much! : )
NOW HAVE YOUR SAY!
I'd love to hear your comments about what's been written here. Please take the time to leave a comment guys... this COULD change the industry!
I mean it! : )
Truth, joy and love
Dax Moy
www.personaltrainersuccessacademy.com
"Dear Dax,
Let me preface this first by saying that I appreciate that your writing on PTSA is targeteted to fitness professionals, and so I'm sure this context leads you to write in a different tone, with different points of emphasis, than if you are writing to prospective clients.
You wrote a blog post a few weeks ago about your attempt to transform the fitness industry by challenging the big clubs to offer a "money back guarantee." I think there's an incredibly valid reason for the guarantee: it holds the professional accountable, while encouraging a flood of business because prospective clients feel they have nothing to lose and everything to gain.
But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?
Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.
Your challenge to the fitness industry is incredibly admirable. At the very least, it pushes us to be "ballsy enough" to be better for our clients. Guarantees in our business should be a given. I simply think we've got to be careful about the time constraints we put on change, in light of the variety of (unhealthy) clients we work with on a regular basis.
Your thoughts?
All the best to you as you begin your week!
Sincerely,
Christopher Warden "
What great points!
I love it when someone challenges me and my thinking in this way and makes me have to make my position clearer. It's better all round for everyone, right?
So here's my take on this.
But don't you think it also puts an emphasis on achieving the end result without justifying the means? And isn't that emphasis (on speedy results/the quick fix) part of the reason that we've got such a problem with obesity/poor health in the first place?
There are a couple of questions here and more than a few answers to them : )
First, I think that you're right... there is the possibility of focusing on the end result rather than than the means. But that's not necessarily a bad thing, my friend.
I think that many coaches and trainers get far too caught up in their methodology and often forget what the sessions are supposed to be about... providing and end result!
I'm not really certain we have to 'justify' anything, my friend. I think all methodologies have merit, they all work to different degrees and for different timescales on different people and so, naturally, a good coach will find themselves using a vast array.
However, that said, I believe that the methods applied should be based on principles that are unchanging rather than based upon fads or personal preference.
With nutrition, the PRINCIPLE is clean, organic, wholesome foods. The METHODS may include high protein, low protein, high calorie, l9ow calorie etc.
With exercise the PRINCIPLE progressive overload. The methods are straight sets, supersets, EDT, superfast, superslow etc
The coach can and MUST choose the method that based upon kowledge, skills, ability and experience make the most sense to both the goal and the individual in front of them at that moment in time.
And, of course, maintaining the over-riding principle of them all; DO NO HARM.
This means simply that the best coaches will apply the principles and methods to their clients in ways that will dramatically accelerate the expected results AND they they can do so with a high degree of predictability.
Second, no, I don't think that speedy results/quick fix are that much of a factor in the obesity epidemic actually. I agree that they ARE a factor, just not as big as many people would have us believe.
No-one is fat BECAUSE they expect fast results. Once they are fat they may become despondant about their training/nutrition because the results aren't coming fast enough but the causal factors of obesity have little if anything (in my opinion) to do with quick fix mentality and far more to do with a contaminated food chain, hypokinetic lifestyles and an overload of environmental, social and endocrine stressors.
Are guarantees and deadlines important? Absolutely. But the health and well-being of our clients is of utmost priority. . . and offers of quick results may not be reasonable, or even safe -- especially when considering clients with health restrictions or other limitations. I'm sure you agree that there's much more to this profession than guarantees of rapid physical change; not the least of which is teaching that the "quick result" is not always the best, nor is it necessarily long-lasting.
Again, guaranteeing results based upon your experience and expertise puts no-one in danger unless your judgement is completely wrong. In that case it makes sense to improve the overall standard of the profession to the degree that those who cannot predict a result a relegated to positions of lesser reposnsibility and lesser pay... or out of the profession altogether.
A strong stance, I know, but if our years of knowledge, education and experience don't allow us to predict a result in advance then we're simply not good enough at what we do.
Sure, those with specific health restrictions may have different timelines, but we should be able to predict those too... and guarantee them.
As the senior consultant for the UK's very first medical referral scheme I was responsible for taking those with injury, illness, disability and dysfunction through health reintergration programs and managed to get results in every case in timeframes that most people would deem impossible. This included helping long term wheelchair users to be able to walk again.
When I work with these populations now that I'm in private practice, I guarantee my results based upon the findings of my Kinetic Chain Assessment protocols and STILL get the results within the timeframes I promise... and no compromising of safety.
The whole profession should be able to do this and, indeed, my entire staff as well as my peer group within the profession are accomplishing this also.
Why not the rest?
Regarding the comment that quick results don't imply lasting change, I agree with you 100% but they don't imply that they won't last either : )
I know from personal experience that the faster you can show a person an appreciable difference, the more motivated and purposeful they become about both their training and nutrition whereas when improvements seem slow in coming, the predominant thought is 'why did I bother?'
Fast results work in both our and our clients favor and, if used correctly, can serve to bring about lasting change in those we work with.
I think that the biggest thing we need concern ourselves with as an industry and fledgling position is not safety. That should be a given anyway, id you know anything about how the body works at all (I don't 'concern' myself with it because it simply isn't an issue), but rather, how much do the public believe in us and our abilities.
Providing guaranteed results within definite timeframes is a valid positive step in developing that belief and, ultimately, getting the results we're supposed to help people to get.
After all, no-one WANTS a trainer. They WANT the results the trainer is supposed to be able to help them get, right?
Finally, I think that there's a whole scepticism to getting anything quick. You hear people talking negatively about 'get rich quick' schemes all the time. Seems to me that they're saying they'd rather get rich slow... which seems odd to me : )
Get results quick makes great sense both for the client and our own businesses and I for one aim to devote my career to getting better and better at getting the fastest possible results that I an for myself and my clients.
What a great conversation Chris, thanks very much! : )
NOW HAVE YOUR SAY!
I'd love to hear your comments about what's been written here. Please take the time to leave a comment guys... this COULD change the industry!
I mean it! : )
Truth, joy and love
Dax Moy
www.personaltrainersuccessacademy.com
Sunday, 26 October 2008
How I Quadrupled My List Opt-Ins and Sales
Well, this weekend's Personal Trainer Success Seminar with Craig Ballantyne in London was definitely a hit.
We had 35 VERY happy fitness professionals leave that room room by the end of the seminar with an action plan of EXACTLY what to to make a huge impact on their business success quickly.
Craig and I really spilled the beans on every single 'secret', strategy or skill we've used to build our businesses both online and of and, unless I'm sorely mistaken, we're going to be hearing one heck of a lot of success stories coming from that little group real soon.
Now, one of the BIG questions people were asking was how it was that Craig and I had managed to build such big lists of red-hot prospects who were interested in our products and services. Obviously, we spoke about many of the usual things that you probably know about like offering bonuses, 'selling the free', creating irresistible offers etc, but the room was practically agog when I explained the one thing that I've been doing recently to not only build my list faster but also to convert many of those prospects to customers.
I guess it's because it's pretty contrarian (Like a lot of my ideas) and goes against what most people think will work best.
What is it?
Well, it's FORCED OPT IN.
That means, quite simply, that I only allow people access to my site and the fitness marketing information on it once they've provided me with their contact details. The landing page has no clickable links, there's nowhere else to go, nothing to look at no information to learn. There's just the intro to the site and the opt in box... nothing else.
You'd think that would put people off, right?
But it doesn't.
In fact, it works the exact opposite way.
It serves to qualify my prospects and, if anything, make them want to know more.
I've quadrupled both the number of signups and the number of sales I make from visitors to my site from this one technique alone and I'm about to roll the system out to many of my other 'free access' sites very soon now that I'm certain it works.
You should too!
Just try it out on your site for a couple of weeks and measure the effectiveness of it for yourself and I'm sure you'll be hooked like I am.
Go on then, get to it! : )
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Tomorrow I'll tell you about the other most effective system for converting visitors to my site. It too increased my opt ins by 400-500% when I first applied it... I'm stunned that I don't see any other fitness professionals using it!
We had 35 VERY happy fitness professionals leave that room room by the end of the seminar with an action plan of EXACTLY what to to make a huge impact on their business success quickly.
Craig and I really spilled the beans on every single 'secret', strategy or skill we've used to build our businesses both online and of and, unless I'm sorely mistaken, we're going to be hearing one heck of a lot of success stories coming from that little group real soon.
Now, one of the BIG questions people were asking was how it was that Craig and I had managed to build such big lists of red-hot prospects who were interested in our products and services. Obviously, we spoke about many of the usual things that you probably know about like offering bonuses, 'selling the free', creating irresistible offers etc, but the room was practically agog when I explained the one thing that I've been doing recently to not only build my list faster but also to convert many of those prospects to customers.
I guess it's because it's pretty contrarian (Like a lot of my ideas) and goes against what most people think will work best.
What is it?
Well, it's FORCED OPT IN.
That means, quite simply, that I only allow people access to my site and the fitness marketing information on it once they've provided me with their contact details. The landing page has no clickable links, there's nowhere else to go, nothing to look at no information to learn. There's just the intro to the site and the opt in box... nothing else.
You'd think that would put people off, right?
But it doesn't.
In fact, it works the exact opposite way.
It serves to qualify my prospects and, if anything, make them want to know more.
I've quadrupled both the number of signups and the number of sales I make from visitors to my site from this one technique alone and I'm about to roll the system out to many of my other 'free access' sites very soon now that I'm certain it works.
You should too!
Just try it out on your site for a couple of weeks and measure the effectiveness of it for yourself and I'm sure you'll be hooked like I am.
Go on then, get to it! : )
Dax Moy
www.personaltrainersuccessacademy.com
P.S - Tomorrow I'll tell you about the other most effective system for converting visitors to my site. It too increased my opt ins by 400-500% when I first applied it... I'm stunned that I don't see any other fitness professionals using it!
Thursday, 23 October 2008
Use Twitter To Drive Traffic To Your Fitness Business
You know, a month ago I'd never heard of TWITTER but after attending
Ryan Lee's Bootcamp and listening to Andrew Locke talking about
social marketing, I've been making regular updates to my twitter
page...
...and generating an bunch of web traffic that I just would never
have come across otherwise (so thanks Ryan and Andrew!).
The funny thing is, using TWITTER is the most dumbass easy traffic
generation tool I've ever come across, it takes literally seconds
to use, it's free and it exposes me and my business to THOUSANDS
of people
who would never have heard of me otherwise.
The premise of TWITTER is a simple one.
It asks you a question.
'What Are You Doing?"
Just answer that question and get traffic... how easy is that?? : )
For example, I'm getting ready for my even with Craig Ballantyne in
London tomorrow and I've posted a few Tweets about it over the last
few weeks.
I've added a bunch of new leads to my list as well as directly
signed up two of the attendees to the event from this source
alone... and I'm not really trying!
I've added information like 'Just updated my blog at
http://www.personaltrainersuccess.ning.com ' and driven traffic
there and told people about products I've used or am making and
have made sales there too.
Ridiculously simple.
I guess it's because people are nosey.
They like to be voyeuristic and see what others are doing and
talking about
(Craig Ballantyne even posts about what he's had for breakfast..
and people read it)
The possibilities are endless and, with TWITTER being free and easy
to use, it's madness not to use it.
So give it a go!
Start by checking my TWITTER page at http://twitter.com/daxmoy
Truth, Joy and Love
Dax Moy
www.personaltrainersuccessacademy.com
Ryan Lee's Bootcamp and listening to Andrew Locke talking about
social marketing, I've been making regular updates to my twitter
page...
...and generating an bunch of web traffic that I just would never
have come across otherwise (so thanks Ryan and Andrew!).
The funny thing is, using TWITTER is the most dumbass easy traffic
generation tool I've ever come across, it takes literally seconds
to use, it's free and it exposes me and my business to THOUSANDS
of people
who would never have heard of me otherwise.
The premise of TWITTER is a simple one.
It asks you a question.
'What Are You Doing?"
Just answer that question and get traffic... how easy is that?? : )
For example, I'm getting ready for my even with Craig Ballantyne in
London tomorrow and I've posted a few Tweets about it over the last
few weeks.
I've added a bunch of new leads to my list as well as directly
signed up two of the attendees to the event from this source
alone... and I'm not really trying!
I've added information like 'Just updated my blog at
http://www.personaltrainersuccess.ning.com ' and driven traffic
there and told people about products I've used or am making and
have made sales there too.
Ridiculously simple.
I guess it's because people are nosey.
They like to be voyeuristic and see what others are doing and
talking about
(Craig Ballantyne even posts about what he's had for breakfast..
and people read it)
The possibilities are endless and, with TWITTER being free and easy
to use, it's madness not to use it.
So give it a go!
Start by checking my TWITTER page at http://twitter.com/daxmoy
Truth, Joy and Love
Dax Moy
www.personaltrainersuccessacademy.com
Wednesday, 15 October 2008
Do You Have The Balls For This?
Way, way, WAY back in January I issued a challenge to the fitness industry at large and the big health club chains specifically that SHOULD have changed the face of fitness dramatically and lead to a major shakeup in the way fitness services are provided.
It should have.
But it didn't.
In fact, as I was researching for an article I was about to write today (I'll release it tomorrow) I thought I'd check in on Google to see whether or not anything had changed for the industry since January.
It hadn't.
Certainly not when it comes to selling real-life, honest to goodness results.
Sure, every ebook out there offers a guarantee nowadays but not so with the actual selling of results to attendees of bootcamps and personal training sessions.
I just googled "Double Money Back Guarantee Personal Training" and only found two search returns that pertained to physical training rather than ebooks.
Mine was number 1 and there is another company that promises a rather vague 'satisfaction' guarantee rather than a specific result.
I'm not knocking them, that's about 1000% more ballsy than anyone else out there, right?
But here's the thing I'm thinking... and you should be too.
Why aren't more people in the industry offering outstanding, jaw dropping, client attracting, risk reversing guarantees based upon the results that clients desire?
Why aren't YOU?
Every trainer I meet tells me that they want to be busier, earn more money, work smarter but most, if not all, seem to ignore the the most obvious truths and instead cling to systems and strategies that simply don't work.
Especially not in a recession.
It's not that people won't spend their money, they just won't spend it on training for training's sake. In fact, they don't even WANT training anyway.
They want the result that training is supposed to provide.
So why not just sell the RESULT?
I know, I know, this is heresy isn't it? It's not how it's done... but it should be!
YOU should be.
When you are, you'll be able to charge more, attract a greater quantity and quality of clients and thrive during the recession whilst others are going under.
On the other hand, if you insist on selling workouts to people who wants results then you may well be in for a bumpy ride over the next few months.
Food for thought : )
Dax Moy
Here's The Press Release!
Fitness industry challenged to provide 'real results' as leading UK fitness expert offers world's first guaranteed results or
receive double money back refund.
London, UK (PRWEB) January 26, 2008 -- Leading UK Fitness Expert, Dax Moy, today issued a challenge to gym chains and health clubs to provide 'real results' to their customers and clients or offer a full refund on memberships for those who fail to see a measurable return on the time, money and effort invested in memberships and fees.
In a dramatic break from fitness industry norms where money from memberships and personal training fees is routinely kept regardless of results attained, Moy has taken the bold step of announcing the world's first no-result, no-pay club model where members join in the certainty that results are never more than a maximum of 21 days away.
In fact, Moy has taken the concept a step further by adding greater incentive to both members and staff at his UK facilities by offering to pay all new members a penalty-fee if an appreciable fat loss goal is not reached by the 21 day deadline.
A full refund of double their fees if they're not a minimum of one clothing size smaller.
Moy, a regular guest expert on UK television and magazines said "With global obesity on the rise it's the job of every member of the health and fitness community to do all we can create effective strategies to help those who are seeking to lose weight, burn fat and look after their general health.
Simply setting up a gym with a bunch of shiny new gizmo's and gadgets and taking money from those who live and work nearby is not enough to make a difference. We've enough evidence of that. Right now there are more gyms, healthclubs and personal trainers on the planet than at any other time in history and yet obesity continues to rise in spite of this."
He continued "If the fitness industry truly wants to make a difference to those who really need help then it needs to start selling results, not just memberships. A guarantee is just the thing to inspire confidence in all those who believe that they're beyond help and will show the public at large that the industry cares as much about them as it does the revenues it creates."
Moy, whose studios in Central London and Hertfordshire service all manner of clientele from pop stars to polar explorers, actors to athletes, soldiers and stay-at-home-mum's as well as those with medical conditions and disabilities is currently the highest paid personal trainer in the UK and attributes much of his success to his results-only approach.
"We often hear that people don't have enough money to become healthy but that's simply not true in most cases. People have money but they're afraid of spending it on their health and fitness because they're unsure of what their money will get them.
If the big players in the health and fitness industry were to offer a no-risk way of looking after their health gyms would be full all day long everyday and with the people who need it most, not just those who want to stare at their biceps for a couple of hours a week."
Asked if he believed anyone would take him up on the challenge, Moy said "I doubt it. 'Big Fitness' has got a pretty easy ride of it at the moment, making most of its money from those who don't even attend. This challenge would require them to actually provide a service to their customers rather than just a facility and I don't think most of them are ready for that."
With the fitness set to become the next trillion dollar industry, it will be interesting to see how it rises to Moy's challenge in the days ahead.
Dax Moy
www.daxmoy.com
Monday, 13 October 2008
How To Climb The Search Engines And Get More Leads For Your Business
As you know, I recently conducted a survey of my fitness professional lists and have come up with some pretty interesting data about what the fitness profession wants from its marketing experts.
Click Here To Take The Survey Yourself
Whilst much of it may be as you'd expect, there were quite a few responses that astounded me, especially when it came to what, to me at least, seem to be the basic fundamentals of business and marketing.
Don't get me wrong, I'm not knocking anyone for not knowing this stuff. After all, you either know stuff or you don't, right?, but I'm just so surprised that with all the great information out there already, that trainers still aren't up to speed with the foundation stuff that can make or break a business.
So...
Over the next few weeks I'm going to be outlining some of the baby steps again, as clearly as I can so that you can take them away and implement into your business immediately.
Sound good?
Thought so! : )
So, one of the questions I got A LOT was related to websites.
Basically, trainers are confused about how to get more people visiting their websites in the first place and then converting them either into subscribers or, better yet, customers.
Well, getting them there is pretty easy.
It starts with a sound website strategy that makes sense to both the searcher and the search engine.
Let's look at the main 7 steps:
First, choose a domain name that most closely matches the specific result that people are searching for.
That means, ultimately, that it'll be keyword rich and in tune with your market.
It's no accident that Personal Trainer Success Academy is called what it is; I read forums and blog posts and saw personal trainers asking questions about success.
There are better names I could have chosen too (and I've already bought most of 'em) but personal trainer success academy is pretty decent in terms of keyword density and description.
So is my fat loss website The Look Great Naked Challenge as it both describes clearly what the public want (I read THOUSANDS of posts and blog entries from people saying that they wanted to look great naked) and they're pretty decent as kewords; though admittedly, not as good as something with the words 'fat loss' in the title.
Take a look at YOUR site now.
Are the keywords (including common descriptors) in the title? If they are then good on ya, you're moving in the right direction. If not, then it's not the end of the world, my MAGIC Hundred site doesn't have anything from a decent keyword list in the title and still does pretty good, though www.onehundredgoals.com would probably work better which is why I just bought it : )
Second, make sure your title tag works for you rather than wasting space.
The title tag is the piece of code that that determines what goes into the header bar at the top of the browser you're viewing your web page in.
Most people waste this valuable real estate by simply putting 'Welcome to xyz training website'.
This is blasphemy!
You can MAJORLY impact the search engines by having a great set of title tags that describe in keyword rich terms what people will find on the page.
For instance, on www.personaltrainersuccessacademy.com you'll find the header 'Fitness Marketing For Personal Trainers | Seriously Efective Marketing Strategies For Personal Trainers'.
Could I increase the keyword density?
Sure.
But I want the decription to make sense, not just pad it out with keywords.
What does yours say?
If it's being wasted then get to it. It's easy to edit, just find the tag
YOUR WORDS HERE and insert a descriptive, keyword rich sentence here.
Third, pay attention to your description tags
Most people don't use their description tags at all or, if they do, they tend to write 'home of xyz personal training', again, wasting prime real estate on their site.
Real shame, you see it's these descriptions that you see when you're browsing through the search engines and they attract people further into the site... or not!
Not only this, the keywords add massively to the site keyword density too.
Just use the keyword suggestion tool and type in your primary keyword (fat loss, for example) and you'll recive an bundle of keywords coming back. Use as many of the most relevent and popular keywords within your description as possible.
For example "XYZ training in Tempe, Arizona offer the fastest guaranteed fatloss training system around. Simply commit to our rapid fat loss workouts and you could be burning pound after pound of belly fat in no time at all" That was just off the top of my head but you get the message, right?
Check your site and see if your description is doing any work for you or if it's just wasting space.
Fourth, use all relevent keywords in you keyword meta tags
It never ceases to amaze me when I see that personal trainers and fitness professional have neglected their keword meta tags.
This is like opening a business but without putting out a shopfront sign explaining what you do.
This meta tag is how the search engines initially decide what your site is about and, if you don't use it well, you'll find yourself getting overlooked... exactly as you are now, probably.
Again, use the keyword selection tool and put all relevent keywords into the tag.
You might use fat loss, fatloss (they look the same but they're not) lose fat, belly fat, body fat loss and many, many others. Note: Don't put them ALL as this doesn't help and Google will penalise you.
Check yours today, do you have the right ones in place to make it easy to index you?
Fifth, Use Your Headlines
Not only are good headlines vital to your sales copy, but they play a major role in optimising your site for the search engines too. You see, h tags or header tags search as decription indexes for search engines and so any header tag is working hard for you to tell the web what your page is about (though especially a h1 title).
Make sure your page headline is within a h1 field and that any sub heads fit within a h2 which, again, will seriously increase your chances of getting found.
Sixth, Use Your Images!
Google loves indexing images!
Trouble is, most fitness professionals don't bother to make this easy and leave graphics titled 'man running.gif' or 'woman on scales.jpg' on the site rather than using the 'alt tags' to provide an alternate description of the graphic.
Again, this is wasting so much of your potential findability.
Simply by taking your graphics and making them keyword rich with words like, fat loss, lose fat' etc, you give Google a better picture of what your site is about and make them more likely to point internet searchers in your direction.
You using your images to generate traffic?
Seventh, content is king!
We all know that content is king, or at least, I hope we do, and we should always attempt to put as much content into what we write as possible (like this article) but you can help your articles and your findability MASSIVELY by making use of as many relevent keywords as possible in each and every page of your site.
Talk about what you do in terms of the key search terms rather than in vage and general fitness language.
Check your content to see if you're doing this.
Summary
Getting found on the web is no fluke, it's not luck and it's not haphazard. It's easier than most people think, but few people are doing anything near to what's required to help them climb to the front pages.
Put these seven steps in place, however, and you'll see dramatic improvement almost overnight.
In fact, I'd like you to do something about this right now.
First, go to google and find out the following:
1. What page you show up on for your product or service.
2. How many search returns come back for your product/service.
Post them along with you message about this article : ) in the comments section and then take the action steps I've laid out in this article come back here in 1 week and post 'em again.
In effect, it's your chance to show the world what you've done and how well it works.
You up for it?
Go on, I dare ya! : )
To your success!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you need a hand with writing good web copy then check out http://www.personaltrainersuccessacademy.com/scientific-advertising.asp for what is probably the most complete copy writing course available for fitness professionals today.
Check it out!
Click Here To Take The Survey Yourself
Whilst much of it may be as you'd expect, there were quite a few responses that astounded me, especially when it came to what, to me at least, seem to be the basic fundamentals of business and marketing.
Don't get me wrong, I'm not knocking anyone for not knowing this stuff. After all, you either know stuff or you don't, right?, but I'm just so surprised that with all the great information out there already, that trainers still aren't up to speed with the foundation stuff that can make or break a business.
So...
Over the next few weeks I'm going to be outlining some of the baby steps again, as clearly as I can so that you can take them away and implement into your business immediately.
Sound good?
Thought so! : )
So, one of the questions I got A LOT was related to websites.
Basically, trainers are confused about how to get more people visiting their websites in the first place and then converting them either into subscribers or, better yet, customers.
Well, getting them there is pretty easy.
It starts with a sound website strategy that makes sense to both the searcher and the search engine.
Let's look at the main 7 steps:
First, choose a domain name that most closely matches the specific result that people are searching for.
That means, ultimately, that it'll be keyword rich and in tune with your market.
It's no accident that Personal Trainer Success Academy is called what it is; I read forums and blog posts and saw personal trainers asking questions about success.
There are better names I could have chosen too (and I've already bought most of 'em) but personal trainer success academy is pretty decent in terms of keyword density and description.
So is my fat loss website The Look Great Naked Challenge as it both describes clearly what the public want (I read THOUSANDS of posts and blog entries from people saying that they wanted to look great naked) and they're pretty decent as kewords; though admittedly, not as good as something with the words 'fat loss' in the title.
Take a look at YOUR site now.
Are the keywords (including common descriptors) in the title? If they are then good on ya, you're moving in the right direction. If not, then it's not the end of the world, my MAGIC Hundred site doesn't have anything from a decent keyword list in the title and still does pretty good, though www.onehundredgoals.com would probably work better which is why I just bought it : )
Second, make sure your title tag works for you rather than wasting space.
The title tag is the piece of code that that determines what goes into the header bar at the top of the browser you're viewing your web page in.
Most people waste this valuable real estate by simply putting 'Welcome to xyz training website'.
This is blasphemy!
You can MAJORLY impact the search engines by having a great set of title tags that describe in keyword rich terms what people will find on the page.
For instance, on www.personaltrainersuccessacademy.com you'll find the header 'Fitness Marketing For Personal Trainers | Seriously Efective Marketing Strategies For Personal Trainers'.
Could I increase the keyword density?
Sure.
But I want the decription to make sense, not just pad it out with keywords.
What does yours say?
If it's being wasted then get to it. It's easy to edit, just find the tag
Third, pay attention to your description tags
Most people don't use their description tags at all or, if they do, they tend to write 'home of xyz personal training', again, wasting prime real estate on their site.
Real shame, you see it's these descriptions that you see when you're browsing through the search engines and they attract people further into the site... or not!
Not only this, the keywords add massively to the site keyword density too.
Just use the keyword suggestion tool and type in your primary keyword (fat loss, for example) and you'll recive an bundle of keywords coming back. Use as many of the most relevent and popular keywords within your description as possible.
For example "XYZ training in Tempe, Arizona offer the fastest guaranteed fatloss training system around. Simply commit to our rapid fat loss workouts and you could be burning pound after pound of belly fat in no time at all" That was just off the top of my head but you get the message, right?
Check your site and see if your description is doing any work for you or if it's just wasting space.
Fourth, use all relevent keywords in you keyword meta tags
It never ceases to amaze me when I see that personal trainers and fitness professional have neglected their keword meta tags.
This is like opening a business but without putting out a shopfront sign explaining what you do.
This meta tag is how the search engines initially decide what your site is about and, if you don't use it well, you'll find yourself getting overlooked... exactly as you are now, probably.
Again, use the keyword selection tool and put all relevent keywords into the tag.
You might use fat loss, fatloss (they look the same but they're not) lose fat, belly fat, body fat loss and many, many others. Note: Don't put them ALL as this doesn't help and Google will penalise you.
Check yours today, do you have the right ones in place to make it easy to index you?
Fifth, Use Your Headlines
Not only are good headlines vital to your sales copy, but they play a major role in optimising your site for the search engines too. You see, h tags or header tags search as decription indexes for search engines and so any header tag is working hard for you to tell the web what your page is about (though especially a h1 title).
Make sure your page headline is within a h1 field and that any sub heads fit within a h2 which, again, will seriously increase your chances of getting found.
Sixth, Use Your Images!
Google loves indexing images!
Trouble is, most fitness professionals don't bother to make this easy and leave graphics titled 'man running.gif' or 'woman on scales.jpg' on the site rather than using the 'alt tags' to provide an alternate description of the graphic.
Again, this is wasting so much of your potential findability.
Simply by taking your graphics and making them keyword rich with words like, fat loss, lose fat' etc, you give Google a better picture of what your site is about and make them more likely to point internet searchers in your direction.
You using your images to generate traffic?
Seventh, content is king!
We all know that content is king, or at least, I hope we do, and we should always attempt to put as much content into what we write as possible (like this article) but you can help your articles and your findability MASSIVELY by making use of as many relevent keywords as possible in each and every page of your site.
Talk about what you do in terms of the key search terms rather than in vage and general fitness language.
Check your content to see if you're doing this.
Summary
Getting found on the web is no fluke, it's not luck and it's not haphazard. It's easier than most people think, but few people are doing anything near to what's required to help them climb to the front pages.
Put these seven steps in place, however, and you'll see dramatic improvement almost overnight.
In fact, I'd like you to do something about this right now.
First, go to google and find out the following:
1. What page you show up on for your product or service.
2. How many search returns come back for your product/service.
Post them along with you message about this article : ) in the comments section and then take the action steps I've laid out in this article come back here in 1 week and post 'em again.
In effect, it's your chance to show the world what you've done and how well it works.
You up for it?
Go on, I dare ya! : )
To your success!
Dax Moy
www.personaltrainersuccessacademy.com
P.S - If you need a hand with writing good web copy then check out http://www.personaltrainersuccessacademy.com/scientific-advertising.asp for what is probably the most complete copy writing course available for fitness professionals today.
Check it out!
Thursday, 9 October 2008
12 Days Of Fitness Is Back!
Well, it's that time again!
We're pushing into the final quarter of the year and it's time to
re-start the 12 days of fitness build up.
As anyone who took part last year will tell you, the 12 days was an
AMAZING promotion that built most people's lists by an average of
600 in that time with many reaching into the thousands.
(Check out some of the recent comments, including 'list virgin'
Rosa Coelho who started on day 1 with zero names and had 1800 by
day 12)
==> http://tinyurl.com/5yunaw Click here to read how they did!
When was the last time you grew YOUR mailing list by several
thousand in 12 days?
Well, if you join Pat Rigsby and me over the 12 days of fitness
from 1st to 12th December you could be doing just that... or more!
See, whilst last year went very well, Pat and I have learned a few
new 'tricks' that should dramatically affect the number of people
signing up and we plan to put them all to good use.
But here's the thing, we're being REALLY strict this year on who
submits gifts into the project and how they're submitted.
First, we're not allowing you to submit a sales page (a few of
these slipped through last year and we had a lot of negative
feedback) we're allowing only genuine use-the-next-day information.
By all means, create a great report or video and you can deitnitely
direct people to your product in the bio section at the back, but
make sure it's a genuine report and not a sales letter.
Believe me, a sales letter will just harm your signup scores and
people will unsubscribe quickly.
Second, you must set up a branded 12 days of fitness page within
your site (we'll give you the graphics) where the 12 days
participants can go to sign up for your report.
Last year, many people got confused by the individually branded
sites and felt the experience wasn't as good as it could have been,
so we're keeping the whole thing themed to 12 days.
Third, you'll be REQUIRED to send out A MINUMUM of 5 emails to your
list regarding the 12 days promotion. We'll provide you with
scripts if you wish, but you must contact your list and tell them
what we're doing. Failure to do so will result in your gift being
removed.
I know that sounds harsh, but last year some people just coasted.
They built big lists but didn't contribute in the building of
anyone else's.
Fourth, you'll need to generate at least 1 press release about the
event.
It works this way; if 300 or more of us put out press releases
about 12 days then that makes news. If it's just me then maybe...
Our target is 500,000 signups this year guys. In fact, I'm hoping
for more!
Half a million names in the collective soupbowl could pretty much
change our lives right?
I'm serious!
Just think of the extra clients, extra sales, extra
affiliate commissions and, not to mentions all the extra llives
you'll be impacting with your message.
But the thing is, this is an all or nothing deal. You
MUST follow all the rules of the promotion and you MUST have all
your reports, landing pages and autoresponders set up by no later
than November 10th. All sites coming in after that time will,
unfortunately, not be included in the program under any
circumstances.
We just won't have the time to get them into the
pages we're building.
So, you in?
If you are it's this simple; get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ and put
your name on the list of contributors.
Then I'll start sending you some information about what to do next.
Just get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ today and
get started ok?
Dax
www.personaltrainersuccessacademy.com
P.S - You might want to start thinking about what products you can
sell on the backend of this....
We're pushing into the final quarter of the year and it's time to
re-start the 12 days of fitness build up.
As anyone who took part last year will tell you, the 12 days was an
AMAZING promotion that built most people's lists by an average of
600 in that time with many reaching into the thousands.
(Check out some of the recent comments, including 'list virgin'
Rosa Coelho who started on day 1 with zero names and had 1800 by
day 12)
==> http://tinyurl.com/5yunaw Click here to read how they did!
When was the last time you grew YOUR mailing list by several
thousand in 12 days?
Well, if you join Pat Rigsby and me over the 12 days of fitness
from 1st to 12th December you could be doing just that... or more!
See, whilst last year went very well, Pat and I have learned a few
new 'tricks' that should dramatically affect the number of people
signing up and we plan to put them all to good use.
But here's the thing, we're being REALLY strict this year on who
submits gifts into the project and how they're submitted.
First, we're not allowing you to submit a sales page (a few of
these slipped through last year and we had a lot of negative
feedback) we're allowing only genuine use-the-next-day information.
By all means, create a great report or video and you can deitnitely
direct people to your product in the bio section at the back, but
make sure it's a genuine report and not a sales letter.
Believe me, a sales letter will just harm your signup scores and
people will unsubscribe quickly.
Second, you must set up a branded 12 days of fitness page within
your site (we'll give you the graphics) where the 12 days
participants can go to sign up for your report.
Last year, many people got confused by the individually branded
sites and felt the experience wasn't as good as it could have been,
so we're keeping the whole thing themed to 12 days.
Third, you'll be REQUIRED to send out A MINUMUM of 5 emails to your
list regarding the 12 days promotion. We'll provide you with
scripts if you wish, but you must contact your list and tell them
what we're doing. Failure to do so will result in your gift being
removed.
I know that sounds harsh, but last year some people just coasted.
They built big lists but didn't contribute in the building of
anyone else's.
Fourth, you'll need to generate at least 1 press release about the
event.
It works this way; if 300 or more of us put out press releases
about 12 days then that makes news. If it's just me then maybe...
Our target is 500,000 signups this year guys. In fact, I'm hoping
for more!
Half a million names in the collective soupbowl could pretty much
change our lives right?
I'm serious!
Just think of the extra clients, extra sales, extra
affiliate commissions and, not to mentions all the extra llives
you'll be impacting with your message.
But the thing is, this is an all or nothing deal. You
MUST follow all the rules of the promotion and you MUST have all
your reports, landing pages and autoresponders set up by no later
than November 10th. All sites coming in after that time will,
unfortunately, not be included in the program under any
circumstances.
We just won't have the time to get them into the
pages we're building.
So, you in?
If you are it's this simple; get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ and put
your name on the list of contributors.
Then I'll start sending you some information about what to do next.
Just get on over to
http://personaltrainersuccessacademy.com/12daysoffitness/ today and
get started ok?
Dax
www.personaltrainersuccessacademy.com
P.S - You might want to start thinking about what products you can
sell on the backend of this....
Saturday, 4 October 2008
The 10 Reasons Why Your Fitness Business Is Struggling
I've read nearly 30 emails in the last 3 days from fitnessprofessionals asking me why they're still struggling... despite doing 'everything right' (their words, not mine).
They tell me that they've bought all the books, been to all theseminars and studied marketing like crazy and yet still, even afterall this, they're struggling.
And they ask "What gives??"
Well, I'll tell you EXACTLY what gives....
...But you might not like it : )
Here we go:
1 . You've no clue about what you REALLY want - you talk about having an excellent business, excellent lifestyle, excellent income etc but you've no idea whatsoever about what that excellence looks like.
Because of this, you've very little (if any) chance of getting anywhere close to your goals and you're doomed to tippy-toe tiny incremental improvements in your life rather than giant leaps.
2. You've gotten into the habit of thinking small - sure, you use all the coaching psychobabble on your clients and tell them to 'dream big' or 'reach for the stars' but you don't do the same for yourself. In fact, you've become a study in being realistic. The very worst offence you can make against achieving great things.
Because you're realistic, you think in terms of linear progressions and payrises rather than quantum leaps in your income.
Shame..
3. You confuse KNOWING stuff with DOING stuff - Sure, you talk a great talk about what you COULD do with your business, what you COULD do with your website and what you COULD be earning but you don't do it.
At least, you don't do enough of it.
And because marketing success is a function of both the quality and quantity of your message, you'll never really make an impact.
4. You think you know more than you do - This follows on from #3 but is a little different. With this reason you have the belief that your skills are already sharp enough and your good enough to get the success you want.
But you're wrong.
You DON'T write copy well enough.
You DON'T write articles well enough.
You DON'T have a great website.
You just don't!
If you did then the phones would be ringing off the hook... they're not, are they?
5. You're out of sequence - You think that marketing for clients is just the act of writing your emails, posting your blogs, creating your web sites, your ad copy, your sales letters.
It's not.
These things ARE important, but not as important as the sequence that they and many other activities are applied to your business.
Nobody's talking about this but, there's a sequence to success that MUST be followed... and you're not!
6. You're a skinflint on your business - I know, it sounds harsh but it's true.
You'll happily spend money on learning how to balance on a BOSU but you won't pay to learn marketing and business skills from experts who are PROVEN in their field. You won't pay for marketing strategies that seem expensive because they're 'scary' and you won't take make the big investments.
You justify this by saying that money's tight, but your money will ALWAYS be tight because you won't invest.
7. You spend time on the wrong things - It's almost cliche that you must work ON your business and not IN it if you want to be successful but it's true... and you don't get it.
Instead you try to 'squeeze' in the important projects between your appointments and your bootcamps and give your most valuable resource, your time, to pay-by-the-hour activities instead of those that will eventually pay you while you sleep.
Every day that passes while you 'squeeze in' (or not!) your important projects is another day that you waste on the unimportant.
8. You mix with the wrong people - you're spending your time talking to other people who're just like you... struggling!
Worse, you ask THEM for advice and expect, by some miracle that their counsel (even though it's not working for them) will somehow work for you.
Instead of seeking out people who already have successful fitness businesses, products and multiple sources of income, you mastermind with people who often have less than you... and wonder why nothing changes!
9. You don't have a coach or a mentor - You think that coaching is too costly, too time consuming, too intensive or [insert reason/excuse here] and so you dismiss it as something unneccessary and superfluous.
You don't see how having someone to teach you, coach you, hold you accountable and kick you up the butt could be of value and exponentially increase your results.
You don't see the value of someone showing all the shortcuts that could cut years or even decades off the learning curve to success, so you do it all yourself... and struggle.
10. You won't 'Pay The Price' - There's a price to be paid for success and that doesn't just mean financially.
But you won't pay it.
You won't pay the price of success in terms of money, time, effort, doing the things that attract success.
Worse, you have a whole bunch of reasons, rationalisations and justifications about why you won't or you can't. Because you have these 'stories' in place, you'll never pay the price... not in full anyway.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Well, what do you think?
How did you stack up on points 1-10?
Did some of 'em cut you raw? If they did I can tell you it's because they're probably true.
To change things though, to completely turn your business around is really simple.
REALLY simple!
Just look at all the things you're not doing and... do them! : )
Look, if you were to start taking action on each of these 10 points you'd see things happen fast. Really fast. But unless you do, nothing will change for you.
Your choice, my friend, but Iknow which path I'd choose : )
To your success
Dax
http://www.personaltrainersuccessacademy.com/
P.S - I'm now accepting applications for my next coaching program.
As you know, it comes with a GUARANTEED '$10,000 payrise or your money back' promise so there's no question of you making having any risk at all.
I Only have 8 spaces left.
If you want one, if you're up for making a huge difference to both your business and your life in the next 12 months then pop on over to http://www.personaltrainersuccessacademy.com/mentor.asp and find out more.
But hurry, we're starting soon!
They tell me that they've bought all the books, been to all theseminars and studied marketing like crazy and yet still, even afterall this, they're struggling.
And they ask "What gives??"
Well, I'll tell you EXACTLY what gives....
...But you might not like it : )
Here we go:
1 . You've no clue about what you REALLY want - you talk about having an excellent business, excellent lifestyle, excellent income etc but you've no idea whatsoever about what that excellence looks like.
Because of this, you've very little (if any) chance of getting anywhere close to your goals and you're doomed to tippy-toe tiny incremental improvements in your life rather than giant leaps.
2. You've gotten into the habit of thinking small - sure, you use all the coaching psychobabble on your clients and tell them to 'dream big' or 'reach for the stars' but you don't do the same for yourself. In fact, you've become a study in being realistic. The very worst offence you can make against achieving great things.
Because you're realistic, you think in terms of linear progressions and payrises rather than quantum leaps in your income.
Shame..
3. You confuse KNOWING stuff with DOING stuff - Sure, you talk a great talk about what you COULD do with your business, what you COULD do with your website and what you COULD be earning but you don't do it.
At least, you don't do enough of it.
And because marketing success is a function of both the quality and quantity of your message, you'll never really make an impact.
4. You think you know more than you do - This follows on from #3 but is a little different. With this reason you have the belief that your skills are already sharp enough and your good enough to get the success you want.
But you're wrong.
You DON'T write copy well enough.
You DON'T write articles well enough.
You DON'T have a great website.
You just don't!
If you did then the phones would be ringing off the hook... they're not, are they?
5. You're out of sequence - You think that marketing for clients is just the act of writing your emails, posting your blogs, creating your web sites, your ad copy, your sales letters.
It's not.
These things ARE important, but not as important as the sequence that they and many other activities are applied to your business.
Nobody's talking about this but, there's a sequence to success that MUST be followed... and you're not!
6. You're a skinflint on your business - I know, it sounds harsh but it's true.
You'll happily spend money on learning how to balance on a BOSU but you won't pay to learn marketing and business skills from experts who are PROVEN in their field. You won't pay for marketing strategies that seem expensive because they're 'scary' and you won't take make the big investments.
You justify this by saying that money's tight, but your money will ALWAYS be tight because you won't invest.
7. You spend time on the wrong things - It's almost cliche that you must work ON your business and not IN it if you want to be successful but it's true... and you don't get it.
Instead you try to 'squeeze' in the important projects between your appointments and your bootcamps and give your most valuable resource, your time, to pay-by-the-hour activities instead of those that will eventually pay you while you sleep.
Every day that passes while you 'squeeze in' (or not!) your important projects is another day that you waste on the unimportant.
8. You mix with the wrong people - you're spending your time talking to other people who're just like you... struggling!
Worse, you ask THEM for advice and expect, by some miracle that their counsel (even though it's not working for them) will somehow work for you.
Instead of seeking out people who already have successful fitness businesses, products and multiple sources of income, you mastermind with people who often have less than you... and wonder why nothing changes!
9. You don't have a coach or a mentor - You think that coaching is too costly, too time consuming, too intensive or [insert reason/excuse here] and so you dismiss it as something unneccessary and superfluous.
You don't see how having someone to teach you, coach you, hold you accountable and kick you up the butt could be of value and exponentially increase your results.
You don't see the value of someone showing all the shortcuts that could cut years or even decades off the learning curve to success, so you do it all yourself... and struggle.
10. You won't 'Pay The Price' - There's a price to be paid for success and that doesn't just mean financially.
But you won't pay it.
You won't pay the price of success in terms of money, time, effort, doing the things that attract success.
Worse, you have a whole bunch of reasons, rationalisations and justifications about why you won't or you can't. Because you have these 'stories' in place, you'll never pay the price... not in full anyway.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Well, what do you think?
How did you stack up on points 1-10?
Did some of 'em cut you raw? If they did I can tell you it's because they're probably true.
To change things though, to completely turn your business around is really simple.
REALLY simple!
Just look at all the things you're not doing and... do them! : )
Look, if you were to start taking action on each of these 10 points you'd see things happen fast. Really fast. But unless you do, nothing will change for you.
Your choice, my friend, but Iknow which path I'd choose : )
To your success
Dax
http://www.personaltrainersuccessacademy.com/
P.S - I'm now accepting applications for my next coaching program.
As you know, it comes with a GUARANTEED '$10,000 payrise or your money back' promise so there's no question of you making having any risk at all.
I Only have 8 spaces left.
If you want one, if you're up for making a huge difference to both your business and your life in the next 12 months then pop on over to http://www.personaltrainersuccessacademy.com/mentor.asp and find out more.
But hurry, we're starting soon!
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