How I Quadrupled My List Opt-Ins and Sales Part 2

A couple of days ago I told you how I managed to quadruple my opt ins and sales at my fitness marketing website by changing from a 'soft' opt-in to a forced opt in process.

In case you can't remember what that means, it's simply that my 'home page' is a brief intro to the site and what you'll get when you sign up followed by a sign in box that they MUST go through in order to learn more.

They have a simple choice at this point; opt in or leave. There's no window shopping.

Now, many of the students on my Mentoring and Coaching Program are initially very worried when they hear about this. In fact, they're terrified!

"If I force the opt in won't I just annoy people and they'll leave?"

The short answer is, yes.

Yes, you'll have some people quit, leave and go elsewhere having felt frustrated that they couldn't learn more.

But these people weren't serious contenders for your services or products anyway. After all, if they wouldn't give you their opt in info, how likely are they to give you their credit card info?

Not very, right?

So stop panicking and freaking out about what doesn't matter. The truth is, forced opt in will improve both the size AND the quality of your mailing list almost s soon as you start using it.

Now, I promised a new tip didn't I?

How about another one that increased my opt ins by 400% plus?

Well, long before I used forced opt in I started to use a strategy that I'd seen many of the top internet marketers using for their products on their own sites. It was a simple ideas and one that made lots of sense to me at the time, but one which no-one in fitness seemed to be using. Not for their products and certainly not for their PT services.

So, contrarian that I am, I used this technique on my personal training website and 'Hey Presto!' not only did my subscriptions go up for my newsletter, but the telephone rang more often too. MUCH more often!

Whenever I spoke to my new prospects about what it was that made them come to me they all indicated this one thing as a major part of their choosing to hire my company.

What was it?

Putting a personal audio message on my site.

Just saying Hi, welcoming people and telling them what they can expect as they work through the pages made all the difference.

You see, as I always tell my students, people buy people they don't buy into websites, technology, ebook reports or anything else, they buy into developing a relationship with you, getting to know you, getting to like you and learning to trust you.

Your voice on a site makes you real.

It starts off the know, like, trust cycle that much faster.

It puts power, passion and promise into the lifeless written words on your pages.

It helps people to connect.

And connect they do... in droves!

Yet, y'know, as I look at trainers websites today I have a hard time finding more than a handful with any attempt at using audio on their sites. Those guys are usually already on six figures a year too.

Coincidence?

I don't think so!

The power of audio is not to be underestimated, I promise you. Add it to your site today and see for yourself what results it brings. You'll be astounded.

Here's my favorite audio generation site. I love it because you can get on the phone (or upload via the web), record a message and immediately pick up the code and paste it into your site so that within less than a minute you can have a voice message.

You can use it for client testimonials too. Just imagine, their own 'live' voice on your website telling people how great you are.

Couldn't hurt sales could it?

I promise you, combine forced opt in with audio on your site and you'll see an increase in signups and conversion to sales like you wouldn't believe.

Get it done! : )

Dax Moy
www.personaltrainersuccessacademy.com

P.S - In the interests of full transparency I want to tell you that the links to the audio service are my affiliate codes so I stand to gain financially by your purchasing it (doesn't cost you a penny more). But that's not why I'm promoting it. Besides, you can just cut off my affiliate link if you'd rather I didn't get anything....

But I really think you should try the service on your site. Even if for just a month. If it does a tenth of what it did for me you'll be smiling...