Do You Have The Balls For This?

Way, way, WAY back in January I issued a challenge to the fitness industry at large and the big health club chains specifically that SHOULD have changed the face of fitness dramatically and lead to a major shakeup in the way fitness services are provided.

It should have.

But it didn't.

In fact, as I was researching for an article I was about to write today (I'll release it tomorrow) I thought I'd check in on Google to see whether or not anything had changed for the industry since January.

It hadn't.

Certainly not when it comes to selling real-life, honest to goodness results.

Sure, every ebook out there offers a guarantee nowadays but not so with the actual selling of results to attendees of bootcamps and personal training sessions.

I just googled "Double Money Back Guarantee Personal Training" and only found two search returns that pertained to physical training rather than ebooks.

Mine was number 1 and there is another company that promises a rather vague 'satisfaction' guarantee rather than a specific result.

I'm not knocking them, that's about 1000% more ballsy than anyone else out there, right?

But here's the thing I'm thinking... and you should be too.

Why aren't more people in the industry offering outstanding, jaw dropping, client attracting, risk reversing guarantees based upon the results that clients desire?

Why aren't YOU?

Every trainer I meet tells me that they want to be busier, earn more money, work smarter but most, if not all, seem to ignore the the most obvious truths and instead cling to systems and strategies that simply don't work.

Especially not in a recession.

It's not that people won't spend their money, they just won't spend it on training for training's sake. In fact, they don't even WANT training anyway.

They want the result that training is supposed to provide.

So why not just sell the RESULT?

I know, I know, this is heresy isn't it? It's not how it's done... but it should be!

YOU should be.

When you are, you'll be able to charge more, attract a greater quantity and quality of clients and thrive during the recession whilst others are going under.

On the other hand, if you insist on selling workouts to people who wants results then you may well be in for a bumpy ride over the next few months.

Food for thought : )

Dax Moy

www.personaltrainersuccessacademy.com 

Here's The Press Release!

Fitness industry challenged to provide 'real results' as leading UK fitness expert offers world's first guaranteed results or 

receive double money back refund. 

London, UK (PRWEB) January 26, 2008 -- Leading UK Fitness Expert, Dax Moy, today issued a challenge to gym chains and health clubs to provide 'real results' to their customers and clients or offer a full refund on memberships for those who fail to see a measurable return on the time, money and effort invested in memberships and fees.

In a dramatic break from fitness industry norms where money from memberships and personal training fees is routinely kept regardless of results attained, Moy has taken the bold step of announcing the world's first no-result, no-pay club model where members join in the certainty that results are never more than a maximum of 21 days away.

In fact, Moy has taken the concept a step further by adding greater incentive to both members and staff at his UK facilities by offering to pay all new members a penalty-fee if an appreciable fat loss goal is not reached by the 21 day deadline.

A full refund of double their fees if they're not a minimum of one clothing size smaller.

Moy, a regular guest expert on UK television and magazines said "With global obesity on the rise it's the job of every member of the health and fitness community to do all we can create effective strategies to help those who are seeking to lose weight, burn fat and look after their general health.

Simply setting up a gym with a bunch of shiny new gizmo's and gadgets and taking money from those who live and work nearby is not enough to make a difference. We've enough evidence of that. Right now there are more gyms, healthclubs and personal trainers on the planet than at any other time in history and yet obesity continues to rise in spite of this."

He continued "If the fitness industry truly wants to make a difference to those who really need help then it needs to start selling results, not just memberships. A guarantee is just the thing to inspire confidence in all those who believe that they're beyond help and will show the public at large that the industry cares as much about them as it does the revenues it creates."

Moy, whose studios in Central London and Hertfordshire service all manner of clientele from pop stars to polar explorers, actors to athletes, soldiers and stay-at-home-mum's as well as those with medical conditions and disabilities is currently the highest paid personal trainer in the UK and attributes much of his success to his results-only approach.

"We often hear that people don't have enough money to become healthy but that's simply not true in most cases. People have money but they're afraid of spending it on their health and fitness because they're unsure of what their money will get them.

If the big players in the health and fitness industry were to offer a no-risk way of looking after their health gyms would be full all day long everyday and with the people who need it most, not just those who want to stare at their biceps for a couple of hours a week."

Asked if he believed anyone would take him up on the challenge, Moy said "I doubt it. 'Big Fitness' has got a pretty easy ride of it at the moment, making most of its money from those who don't even attend. This challenge would require them to actually provide a service to their customers rather than just a facility and I don't think most of them are ready for that."

With the fitness set to become the next trillion dollar industry, it will be interesting to see how it rises to Moy's challenge in the days ahead.

Dax Moy
www.daxmoy.com