Wednesday, 19 March 2008

Seriously Sexy Web Traffic Generation Tip Number 3

Todays seriously sexy web traffic generation tip uses the ultimate social networking medium.... Youtube!

Seriously, as far as generating red hot super interested traffic goes, there's little to beat a good old youtube video but, alas, many people don't have the slightest idea how to get the most from the 'tubes' and end up wasting tons of traffic.

Now, don't get me wrong, until recently I was definitely one of those people and was making stacks of mistakes here too and I'm by no means THE definitive youtube expert but I've learned a lot in just the last few weeks. So much so, in fact, that traffic that used to take me weeks, months or even up to a year to generate, I'm now getting in just days, with video's like my 'Jungle Adventure' and 'Creed' doing more in just a few days than many of my other videos were doing in much longer periods

Take a look

Jungle Adventure- Why is Dax Moy Half Naked In The Jungle?



Creed



Now yes, they're only at 500 plus and nearly a thousand, hardly anything to write home about in terms of pure statistics, but let me tell you, both of those videos have resulted in thousands of dollars worth of sales of The MAGIC Hundred over the last 2 weeks that simply would not have happened otherwise.

As the videos spread further and wider I'm sure I'll generate many, many more.

So youtube really works as a strategy.

But only if you stop making the stupid mistakes I was making and start doing this right.

Let's take a look at 6 simple steps to turn your youtubes into seriously effective traffic generators.

1. Create your youtubes on subjects that your prospects will find genuinely interesting... or funny!

Sounds really obvious, yet many youtube videos from personal trainers are pretty much only interesting to themselves. They've pretty much made the video's to satisfy their own ego's rather than to entertain or educate. In effect, you're in the business of 'edutainment' a cross between the two. Remember this and people will want to watch.

(Being half naked in the jungle is a bigger pull than 'another video on goals' don't you think?)

2. Use your keywords in the title of your video AND in the description

If you're a personal trainer in New York teaching a kettlebell swing on video, doesn't it make sense to use the words 'Kettlebell Swing lessons from a personal trainer in New York' rather than learn the ettlebell swing'?

You betcha!

See, whilst it's nice to have a 'worldwide market' the truth is you'll probably earn most of your income from those who live or work nearby to YOUR home or work. For this reason, you should ALWAYS include your location in your description along with any other keywords that are relevent to you.

And yes, your name and your company name ARE keywords, especially if you're trying to build a brand (which you should be).

For instance, my own video above says

Not just another stuffy presentation about goals...

"Join Dax Moy, author of The MAGIC Hundred as he takes you on a jungle adventure and explains the importance of paying the price for the things you want."

My name, my product, my website and the keyword 'goals' are all in there.

3. Add 'stuff' to your videos to make them more edutaining.

Simple things like soundtracks make a big difference to your videos, but you've got to think about what image you're putting out there. You may like heavy metal but many of the people you're trying to attract may not, think about that before you put music on your vid!

But there's more 'stuff' than just videos.

You can (and should) add titles that include introductions to the video, to you and, importantly, your website.

This titling should include a 50% title.

Let me explain; most youtubes when you first see them are 'frozen' at EXACTLY 50% into the video, so a 3 minute video will, by default, be frozen at 1:30. Knowing this, you can place your URL on a title or overlay at exactly 1:30 into your video meaning that your URL will show even BEFORE they play the video.

Neat trick!

4. Create and upload regularly


Your goal should be to be THE resource on your particular subject in terms of both quality and quantity. In order to accomplish this you should be uploading at least 10 new videos a month, meaning that by the end of the year you'll have 120 fresh videos about/by you online.

If this sounds too much then you're probably overthinking things.

Some of the most viewed videos in the exercise section on youtube are under a minute.

Craig Ballantyne has a pushup video that has over 56,000 views and lasts 45 seconds.

You can EASILY create 5 or six short video's just like that in under half an hour every week if you put your mind to it.

5. Send your list first

One of my students recently told me that he's been putting up youtube video's for over a year but that nothing has come of it. I asked him who he sent the video links to and he said "what do you mean sent?"

It never even dawned on him that he should tell his own clients and his own lists about his videos. I guess his way of thinking was "well, they're ALREADY my clients, I show 'em this all the time" but he was missing the point.

Your existing clients and readers are ALREADY your biggest fans. Send them your links and they'll send them on to others who they think will enjoy them. That's how this whole thing works! Fail to tell your lists and it'll take ages before you get any benefit from your videos.

6. Comment on other peoples videos

Youtube is great! It allows you to view someone's video and say what you think. This is beneficial to YOU because you can either post a video response to a popular video and get your video seen as a result, or you can post a text response and put your URL in the posting, creating more clicks through to your site or blog. You win either way.

Is there more to youtube success?

Absolutely, and, as I said earlier, I'm certainly not the leader in this field, but there's a lot I've learned recently that has delivered real results (as in, results that generate money) in a surprisingly short period of time.

Get yo uploading those 10 new vids a month and you could be experiencing the same.

To your success

Dax
http://www.personaltrainersuccessacademy.com/

P.S - Craig Ballantyne really is THE MAN when it comes to this stuff. His videos regularly break the 10,000 mark with several way, way beyond that.

He teaches all about youtube strategy in his excellent OSP video series which I highly recommend as a great resource to anyone serious about earning six-figures in the personal training industry

5 comments:

Mark Hibbitts said...

Some good stuff there Dax. Thanks.

DaxMoy said...

Thanks Mark!

Glad you enjoyed it: )

Dax Moy

http://www.daxmoy-pts.co.uk

Craig Ballantyne, CTT, Certified Turbulence Trainer said...

Youtube is great for trainers who want to get found as the trainer in their town.

Just take a look at the video we put up for "Toronto Personal Trainer". That's a competetive search term, and we show up on page 1 of Google.

And the best part is, we loaded the video onto Youtube on Thursday, and it was on page 1 by Friday. And its been there for 9 straight months.

Do the same for your hometown.

Craig Ballantyne, CSCS, MS
Online SuperProfits
http://www.TurbulenceTraining.com

DaxMoy said...

Absolutely!

I've been adding my hometown info since you brought this up at OSP Craig and it has really helped.

Now ALL of my videos (some 40 of them now) are location sensitive and making much bigger impact : )

Dax Moy

http://personaltrainersuccessacademy.com

Jeremy and Alissa Nelms said...

Dax, your tips on YouTube placement have been great, and we are just getting started! Thanks!

Sincerely,

Jeremy and Alissa Nelms
www.TheFitCouple.com