What I Believe...

I was thinking about beliefs yesterday for an article I'm writing.

As I was thinking, I came to the sudden realisation that for REAL success to happen for any us it is important not only to be 100% crystal clear on our own beliefs (and to live them) but to share those beliefs with others whenever and wherever we can.

After all, our success always lies in our interactions with others.

If we want more money, better health, better relationships, greater education etc we rely on others to get it and, needless to say, those who share our beliefs are those who are most likely to help up achieve our goals.

Funny though, few of us ever share our TRUE beliefs about... anything!

Sure, we write, we youtube, we blog, we Twitter, we facebook, we Myspace and do all the other 'real time sharing' stuff but, well, what are we really sharing?

We (myself included) are normally sharing 'stuff'. Links to stuff mostly.

Yet we never let people 'in' and allow them to know what we really believe.

I think this is a BIG mistake and one that, instead of creating true connection with others, keeps us separate. And separateness keeps us struggling... no if's, no but's.

Yet, how easy would it be to create a connection if you we just took the simple step of outright telling people upfront, in advance, as often as possible and in as many ways as we can what we are 'about'. What we believe.

Don't you think that would change things?

Just a little?

I think it would. In fact, I think that the transparency I'm talking about would take practically ANYONE and make them immediately more attractive, more compelling and more successful.

To put it simply, I believe that it's easier to develop what marketers call 'raving fans' if we move away from a marketing message approach and move toward a transparent 'what I believe' statement.

In fact, I'm going to prove it.

First, I'm going to tell you EXACTLY what I believe and then I'm going to challenge YOU with an idea (read the end of this post for the challenge).

So here goes.

Here's what I believe:

==> I believe that the role of a health and fitness professional is one of the most important roles on Earth and that those of us that are called toward this role are in a position to literally change the World.

==> I believe that health and fitness professionals have played the role of poor cousin to the medical community too long and that this must stop. Doctors are, in my opinion, at their most valuable during trauma, but that they have no place in the promotion of health to the general population as long as they remain dependent upon pharmaceutical interventions. To this end, health and fitness professionals need to stop taking orders from medics who, despite having HUGE budgets and a global empire to support them are failing badly. They are more educated but less qualified for this role.

==> I believe that optimal health can only be achieved with a combined approach that takes into account mind, mechanics, physiology, individual nutrition, hydration, energy management, rest, recovery, regeneration and respiration. I believe that approaches that do not take into account ALL of these areas are incomplete and, at best, will only serve to improve fitness qualities and not health.

==> I believe that there are 3 separate strands in fitness; instructors, personal trainers and coaches. The coaches are those who are already and will continue to make the biggest difference to the world. I define a coach as 'someone who helps you win'. Therefore, a coach should not be concerned with following the herd or dogmatically sticking to one approach but instead, do whatever needs to be done to help the client win. (Winning includes protecting all aspects of client health whilst accomplishing the goals they've set)

==> I believe that there is a fitness profession and a fitness industry and that they are not the same. Those in the industry are those that struggle. Those in the profession have a life of success ahead of them.

==> I believe that there is a HUGE difference between a client and a customer. A customer is one who enters into a transaction whereas a client is one who is under the care of another. This means that a coach should be caring about their clients and their goals OUTSIDE of the sessions, not just when they are paid to do so.

==> I believe it is our responsibility to be the most qualified, most experienced and most excellent coaches we can possibly be and that this means developing our incomes to levels that are as high as the market will allow. I think we serve no-one by selling our lives by the hour for minimal rates and further, that those who follow the instructions of the higher paid experts ALWAYS get better results as they tend to adhere to directions.

==> I believe that charging high fees does not involve 'selling out' and abandoning 'the public'. One can still impact upon the lives of others through clinics, articles and the sharing of information. The question to ask is "How many people around the world will listen to me whilst I'm a struggling trainer compared to when I'm a super-successful, high paid trainer?" Get more successful and you have a greater impact.

==> I believe that true success comes from living a life of passion and, more important, purpose and that those who feel a purpose to their work will always achieve more than those who simply want to earn more money.

==> I believe that money is good. Get as much as you can and spend it on things that make you feel better about yourself and your life.

==> I believe that there are 2 ways to go through life. The hard way and the smart way. The hard way involves focusing on money and crying because you don't have enough. The smart way involves focusing on service and sharing your message with those who are ready to hear it. When you do, those who like your message will pay you to hear more : )


==> I believe that what you have is a direct result of what you have given up to that point. If you don't feel you have enough then, no matter how you feel about things, you haven't given enough. Give more!

==> I believe that you cannot give what you don't have and that to try is a kind of fraud. Don't talk to others about success if you don't feel successful. Don't talk to clients about lifestyle if yours is all over the place. Don't tell people about establishing new habits if you can't establish them yourself. Don't tell people about the importance of good nutrition if yours is poor.

I could go on but I think you get my drift.

This isn't some kind of marketing message. I have no ulterior motive in sharing but to lay it out there so that others don't have to guess about me or what I believe. now you know and you can take it or leave it : )

Now, my challenge to you!

What do you think would happen if you did this on YOUR blog or in YOUR newsletter?

Do you think it would make any difference?

Do you think it would tell a better 'story' of who you are?

Do you think it would bring you closer to those who you're trying to share your message with?

If you think so, I challenge you to do exactly as I've done here. Post your beliefs and watch the ripple effect take place in your business... and your life!

Go on, I dare ya!

Dax Moy
http://www.personaltrainersucces.ning.com

P.S - Don't forget to comment here... and tell me if you'll be posting to your blog. I'd love to read it : )