Here's another of the 'seriously sexy' series of traffic generation tips for Personal Trainers.
It seems that this series is really making an impact with you all as I'm receiving a lot of mail every day telling me how you've 'miraculously' gained more traffic, more sales and yes, better Google ranking from the free tips I've been sharing.
That's great!
I'm so pleased for you : )
Today's tip will take that even further by giving you a fantastic FREE resource that you can use to turn your readers into zealots for your business.
Seriously, this one tactic will not only make you a superstart in the eyes of your list but also generate plenty of moolah too (been reading too many of Jim Labadie's excellent mails lately : )
What is it?
Well, it's the simple, well known yet massively under-used practice of using social media platforms.
Not sure what social media is?
Well, it's basically user generated web content.
Facebook, Youtube, MySPACE are all examples of socail media.
Now, before you back-click and dismiss socail media as a waste of time, let me put you staright on something.
It IS a waste of time the way most people use it.
You know, it's used for general chit-chat, sharing pictures and goofing off.
I don't know about you but I'm much too busy to wast my time, energy and passion on anything that's not contributing to the bottom line of my business so from this perspective these sites are a major time-leech.
However, what if you could gather together a cluster of people, form them into a community and 'feed' them with your philosophy of exercise and nutrition, give them support, create a sense of loyalty to you and the rest of the group and then, without ever having to sell, tell them about great products and services that will benefit them?
Do you think this would be of benefit to you and your business?
Do you think that by gathering all of your readers together in one place and turning them into raving fans and 'born again' fanatics for you and your systems you might stand a better chance of becoming successful in your niche?
If you answered 'yes' then congratulations, your thinking is spot on. (If you're thinking otherwise, then your marketing needs some serious rethinking!)
Just take a look at Holly Rigsby's Fit Yummy Mummy community at http://www.clubfym.com for a perfect example of how these communities work.
Holly's done a fantastic job of winning the 'hearts and minds' of her niche market who trust her implicity. No, more than this, they LOVE her!
Because of this, practically anything she recommends makes sales instantly.
(Of course, she's extremely careful not to abuse this and only recommends things that will genuinely benefit her community)
My own Elimination diet and Magic Hundred communities are in their infancy but already each have close to 200 members who love the programs and share support to each other.
Naturally, whenever I bring out a complimentary product (or come across someone else's) these people are the first to buy... because they love my products and can see that I genuinely care for their success.
I demonstrate this by logging in daily, answering questions, giving support and solving problems...all without payment (these are not membership sites).
The great thing about these sites is that you can import youtubes, blog posts, pictures, affiliate links (don't add these until you're trusted) and even audios into them and make your community a 'one stop shop' for anyone seeking help with the soltion you provide through your products and services.
The sites I used can be found at www.ning.com and, as I said, they're entirely free.
You should DEFINITELY get on over and set one up for yourself today and send your list an email inviting them over.
You'll be STUNNED at the impact having your own community will have on your business.
Go on, try now!
To your conyinued succes
Dax Moy
www.personaltrainersuccessacademy.com
P.S - I've literally just set up a community especially for YOU : )
It's a place for SERIOUS personal trainers to go and share ideas and learn more about how to become truly successful in this industry.
If that sounds like you, then get on over and see if you can become the first member : )
www.personaltrainersuccess.ning.com
P.P.S - Let me know how you've been getting on with your 'seriously sexy' strategies on your own site. Post a comment and tell me what you've accomplished so far : )
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2 comments:
Hi Dax,
Thanks for your tip about Ning.com! I already have a Facebook Group (Active Voice) for my clients, which I created to better manage the Facebook "friend" requests I get.
With regard to Facebook, I am not crazy about the idea of mixing people I knew in high school or past co-workers with my respected clients and fitness-industry colleagues! I know others don't have qualms about mixing everyone together (it *is* a networking site, after all). But, for me, it doesn't feel right.
Yes, you can market your services to your entire Facebook friends list, but I have seen this done in obnoxious and cheesy ways. It comes across as fake.
Something like Ning looks like it might be a decent alternative. I'd love to hear others' opinions who've used Ning.
Amanda Vogel
www.activevoice.ca
http://fitnesswriter.blogspot.com
It's really great Amanda (as Holly's site shows) as it really gives you a platform to make a lot of impact, show off : ) and create a sense of community around you and your services.
You just can't beat a captive (and participating) audience : )
Dax
http://personaltrainersuccessacademy.com
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