It's funny.
Whenever you read the website, marketing or advertising materials of most personal trainers, you get the feeling that they're speaking to people who know everything there is to know about health.
That they understand the importance of good nutrition.
That they realise that good hydration is imperative.
That they understand the need for short, intense periods of resistance training.
That they know that they should be getting to bed earlier.
Yet the truth of the matter is that most people don't know this at all. They don't have a clue about any of it, and even if they claim to, most of 'em are just plain wrong!
And the reason is, they've never truly been taught.
Oh sure, they've read a few articles, the odd book and even watched a show or two about health and fitness but, in truth, they know zip about getting into great shape.
After all, if they DID then they'd BE in great shape wouldn't they?
So here's a thought that you might want to try on for size....
How about, instead of assuming that people know about exercise, nutrition, motivation and lifestyle, you assume that they don't?
How about if, from this point on, all of your marketing materials were created in six-year-old simple language that absolutely anybody could understand?
How about if, from this point on you make it YOUR responsibility to teach your prospects absolutely everything you want them to know about working with you and your company rather than leaving them to guess or 'fill in the blanks' on their own?
The thing is, everybody has to start somewhere.
EVERYONE has to be taught even those things that seem ridiculously easy to us once we acquire knowledge or experience. Take for example the photo above showing a 1931 picture of school children being taught how to use the telephone (yes, it was a real class!).
Seems too silly for words to someone who knows how but in 1931 not everyone had a telephone or even knew someone who had one, therefore the skill needed to be taught.
(If you've got young kids, no doubt you've taught them how to dial emergency services from your phone at home too, right?)
The point is, until you're taught (and taught properly) EVERYTHING is more difficult, everything is more confusing and everything takes longer than it should.
Fitness, fatloss and health are no different.
And nor is marketing.
Change your marketing practices from 'selling' to 'teaching' and you'll see just how much more powerful and impactful you are in attracting clients to your personal training business.
You'll be stunned!
Dax Moy
www.personaltrainersuccessacademy.ning.com
(Join The Personal Trainer Success Community)
P.S - Wasn't it the teaching aspect of being a personal trainer that you loved most when you first got into this industry? : )
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